app store optimization
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The Release of iPhone 15 Series
Introduction Apple just released its newest products – the iPhone 15 series, Apple Watch models and Airpods Pro 2 earbuds – and the anticipation among tech enthusiasts couldn’t be higher. Was the wait worth it? Let’s take a look at the line of products Apple has revealed this year and the new features worth note-taking……
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What’s the difference between SEO and ASO?
Introduction In today’s digital world, where websites and mobile apps are vying for attention, being visible to potential users is like shining a spotlight on your online presence. Imagine you have a website that offers fantastic content, or an app that solves a real problem, but nobody can find it – that’s where SEO (Search…
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Exploring Japan’s Top 6 SNS and the Captivating Features Revealing User Insights
Introduction Explore Japan’s bustling digital realm, where social media and connectivity thrive. With advanced technology and widespread smartphone use, the Japanese market offers a vibrant landscape for SNS. Uncover user insights and exciting features in this article, as we navigate the dynamic world of Japanese social media. SNS Market Overview The SNS market in Japan…
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Case Study: My Talking Pet
Client’s KPI Strategy Services We Offered Results Screenshots Localization: Before and After Creatives Planning & Composition My Talking Pet is an app that lets your pets talk through photos. Client: My Talking Pet Project Period: January ~ June 2023
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ASO Is Essential for App Marketing. But What Is It?
Introduction Have you ever thought about how many apps exist? The data collected by statista (statista(apple),statista(Google)) in Q1 2022 shows that there are 3.8 million apps in Apple App Store and 3.3 million apps in Google Play Store. It means there are more than 7 million apps out there, and the number is increasing even now. So it…
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Unlocking the Top 10 Education Apps in Japan: Key Findings and Insights
Introduction The rise of educational apps has revolutionized the way people engage with learning materials, making education more accessible and interactive. In this article, we delve into a comparative analysis of the top 10 educational apps in Japan’s App Store and Play Store. By examining the keywords in their metadata, design patterns, promoted functions, and…
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Exploring the Impact of WWDC 2023 Updates on App Store Optimization
Introduction The annual Worldwide Developers Conference (WWDC) is a highly anticipated event for tech enthusiasts and developers alike. In its latest edition, WWDC 2023 unveiled a range of exciting updates and features that have the potential to reshape the app landscape, as we have looked into in our previous article (see WWDC 2023 and Apple’s New…
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What Koreans Searched For in 2022
Introduction The year 2022 has been another dynamic year when many countries decided to live with COVID-19 and started opening up the barricades. Yet Russia broke a war against Ukraine in February, and it is still ongoing. FIFA Worldcup was held in Qatar, and the myriad of new media content gained fame and entertained many…
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Case Study: Tower Royale
Client’s KPI Strategy Services We Offered Results Before and After Tower Royale is an engaging and action-packed multiplayer tower defense game app that puts players’ strategic skills to the test. Client: Lightweight Project Period: August ~ November 2022
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iOS 16 and How It Affects ASO
Introduction Every September, Apple announces and releases new products and software updates. On September 13, 2022, Apple rolled out iOS 16, and this software update has drawn as much attention as new products, such as iPhone 14 series and Apple Watches. This article then briefly discusses some interesting changes and how some changes may affect…
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