app store optimization

  • Introducing ASO index: Taking Your App to The Top

    Introducing ASO index: Taking Your App to The Top

    Introduction In the ever-evolving world of mobile apps, staying ahead of the competition is the key to success. That’s why we are thrilled to announce the release of ASO index, your all-in-one App Store Optimization tool that empowers you to maximize your app’s visibility and achieve unparalleled success. With a suite of powerful features and functionalities,…

  • The Weekly Discover Keywords of App Store in Japan [Sep 2023: Week 2]

    The Weekly Discover Keywords of App Store in Japan [Sep 2023: Week 2]

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    Introduction As a global marketer, it is no secret that the Japanese market is one of the most challenging markets to break into. This is due to the language barrier, unique cultural backgrounds, and Japan’s strong loyalty to domestic products. Read more about what you need to know about Japan’s mobile market in our previous…

  • iOS 17 New Features and ASO Notes

    iOS 17 New Features and ASO Notes

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    Introduction It’s September again! To most people in Japan, it signifies the start of autumn and the time to eat “Yakiimo” or Japanese sweet potato… But for tech-enthusiasts, specifically Apple fans, it can only mean one thing: New Products.We’ve talked about the new iPhone 15 series in our previous article. Today, we’ll talk about another thing…

  • The Release of iPhone 15 Series

    The Release of iPhone 15 Series

    Introduction Apple just released its newest products – the iPhone 15 series, Apple Watch models and Airpods Pro 2 earbuds – and the anticipation among tech enthusiasts couldn’t be higher. Was the wait worth it? Let’s take a look at the line of products Apple has revealed this year and the new features worth note-taking……

  • What’s the difference between SEO and ASO?

    What’s the difference between SEO and ASO?

    Introduction In today’s digital world, where websites and mobile apps are vying for attention, being visible to potential users is like shining a spotlight on your online presence. Imagine you have a website that offers fantastic content, or an app that solves a real problem, but nobody can find it – that’s where SEO (Search…

  • Exploring Japan’s Top 6 SNS and the Captivating Features Revealing User Insights

    Exploring Japan’s Top 6 SNS and the Captivating Features Revealing User Insights

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    Introduction Explore Japan’s bustling digital realm, where social media and connectivity thrive. With advanced technology and widespread smartphone use, the Japanese market offers a vibrant landscape for SNS. Uncover user insights and exciting features in this article, as we navigate the dynamic world of Japanese social media. SNS Market Overview The SNS market in Japan…

  • Case Study: My Talking Pet

    Case Study: My Talking Pet

    Client’s KPI Strategy Services We Offered Results Screenshots Localization: Before and After Creatives Planning & Composition My Talking Pet is an app that lets your pets talk through photos. Client: My Talking Pet Project Period: January ~ June 2023

  • Unlocking the Top 10 Education Apps in Japan: Key Findings and Insights

    Unlocking the Top 10 Education Apps in Japan: Key Findings and Insights

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    Introduction The rise of educational apps has revolutionized the way people engage with learning materials, making education more accessible and interactive. In this article, we delve into a comparative analysis of the top 10 educational apps in Japan’s App Store and Play Store. By examining the keywords in their metadata, design patterns, promoted functions, and…

  • Exploring the Impact of WWDC 2023 Updates on App Store Optimization

    Exploring the Impact of WWDC 2023 Updates on App Store Optimization

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    Introduction The annual Worldwide Developers Conference (WWDC) is a highly anticipated event for tech enthusiasts and developers alike. In its latest edition, WWDC 2023 unveiled a range of exciting updates and features that have the potential to reshape the app landscape, as we have looked into in our previous article (see WWDC 2023 and Apple’s New…