mobile marketing
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YouTube Introduces “Jewels” for Hype in Japan: What Does It Mean for Marketers?
YouTube has officially rolled out Jewels, a new virtual item for its Hype creator support feature, in Japan. With this update, viewers can now send additional Hype using Jewels, on top of the free Hype they already receive. In this article, we’ll explain what Hype and Jewels are, and explore how brands and marketers could potentially use them…
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![Rocket A Week 3 July — Performance Comparison Case [Game / Genre: RPG]](https://i0.wp.com/aixpost.com/wp-content/uploads/2026/07/KakaoTalk_Photo_2026-07-24-11-13-09.png?resize=400%2C266&ssl=1)
Rocket A Week 3 July — Performance Comparison Case [Game / Genre: RPG]
From a client’s perspective running CPE campaigns, CPA directly impacts overall campaign performance and CV volume. Using Evertale as a reference, the data below illustrates how performance changes when accessing local media directly with the same budget. App Overview Evertale is a Japanese mobile RPG centered around monster catching and training. With a low barrier…
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![Rocket A Week 2 July — Performance Comparison Case [Game / Strategy]](https://i0.wp.com/aixpost.com/wp-content/uploads/2026/07/Rocketa.png?resize=400%2C266&ssl=1)
Rocket A Week 2 July — Performance Comparison Case [Game / Strategy]
From a client’s perspective running CPE campaigns, CPA directly impacts overall campaign performance and CV volume. Using Lord Mobile as a reference, the data below illustrates how performance changes when accessing local media directly with the same budget. Campaign Overview Campaign Data (Average values based on user experience) Completion Days Daily Workload Difficulty Reward Amount…
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You’re Not Buying Installs. You’re Buying Time.
There’s a trap that UA managers for IAA games — games that monetize through ad revenue — fall into more often than they realize. Treating installs and ad impressions as the same metric. When a campaign is run on CPI, “installed user” and “user who watches ads” get conflated. But CPI is a model where…
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Where Japan Market Entry Patterns Start to Converge
When apps enter Japan, early efforts often focus on visible changes—UI tweaks, translated copy, or localized campaigns. But across successful cases, a different pattern emerges: In Japan, growth improves not when the surface changes—but when the underlying “way of doing things” changes. Case 1: Changing How Decisions Are Made — Procter & Gamble (P&G) P&G’s early Pampers…
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The Importance of Milestones in Game Player Retention
「 噛めば噛むほど味が出る」— The more you chew, the more flavor comes out.There is a Japanese Idiom that says this. Games are similar.At first, the goal was the points. But as players level up, grow their characters, and clear stages one by one, there comes a moment when the points are forgotten. The game itself becomes the…
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State of the Mobile Game Market in Japan (2023-2024)
Explore Japan’s mobile game market in 2023, its recovery, growth trends, and changing consumer preferences in the evolving global landscape.
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Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan: Market Information / UA / ASO,” which was aimed at providing comprehensive insights into the Japanese mobile gaming market. Held from 11:00 AM to 12:00 NN (CET), this event brought together industry professionals from across…
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Japan VS Singapore, Thailand, and Vietnam: Mobile Landscape
Introduction We continue our exploration of Japan’s mobile landscape, this time comparing it to Southeast Asian countries: Singapore, Thailand, and Vietnam. In our previous installment, we delved into the nuances of Japan’s mobile market in contrast to Indonesia, Malaysia, and The Philippines. The diversity in mobile statistics and preferences, even among geographically close markets, was…
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Japan VS Indonesia, Malaysia, The Philippines: Mobile Landscape
Introduction Most marketers make the mistake of deploying a one-size-fits-all strategy for Asia, neglecting the unique characteristics of each country. Asia, a vast continent, is home to diverse cultures, with Japan standing out for its distinctiveness. However, other countries remain unexplored. In our upcoming series of articles, we will delve into the uniqueness of Japan’s…
Recent Posts
- Rocket A Week 4 July — Performance Comparison Case [Game / Genre: Simulation]
- YouTube Introduces “Jewels” for Hype in Japan: What Does It Mean for Marketers?
- Rocket A Week 3 July — Performance Comparison Case [Game / Genre: RPG]
- Why “Little Luxury” Is Becoming a Structural Consumer Trend in Japan
- Why Is setlog Taking Off in Japan and South Korea?
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