mobile marketing
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Where Japan Market Entry Patterns Start to Converge
When apps enter Japan, early efforts often focus on visible changes—UI tweaks, translated copy, or localized campaigns. But across successful cases, a different pattern emerges: In Japan, growth improves not when the surface changes—but when the underlying “way of doing things” changes. Case 1: Changing How Decisions Are Made — Procter & Gamble (P&G) P&G’s early Pampers…
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The Importance of Milestones in Game Player Retention
「 噛めば噛むほど味が出る」— The more you chew, the more flavor comes out.There is a Japanese Idiom that says this. Games are similar.At first, the goal was the points. But as players level up, grow their characters, and clear stages one by one, there comes a moment when the points are forgotten. The game itself becomes the…
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State of the Mobile Game Market in Japan (2023-2024)
Explore Japan’s mobile game market in 2023, its recovery, growth trends, and changing consumer preferences in the evolving global landscape.
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Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan: Market Information / UA / ASO,” which was aimed at providing comprehensive insights into the Japanese mobile gaming market. Held from 11:00 AM to 12:00 NN (CET), this event brought together industry professionals from across…
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Japan VS Singapore, Thailand, and Vietnam: Mobile Landscape
Introduction We continue our exploration of Japan’s mobile landscape, this time comparing it to Southeast Asian countries: Singapore, Thailand, and Vietnam. In our previous installment, we delved into the nuances of Japan’s mobile market in contrast to Indonesia, Malaysia, and The Philippines. The diversity in mobile statistics and preferences, even among geographically close markets, was…
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Japan VS Indonesia, Malaysia, The Philippines: Mobile Landscape
Introduction Most marketers make the mistake of deploying a one-size-fits-all strategy for Asia, neglecting the unique characteristics of each country. Asia, a vast continent, is home to diverse cultures, with Japan standing out for its distinctiveness. However, other countries remain unexplored. In our upcoming series of articles, we will delve into the uniqueness of Japan’s…
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How To Do Keyword Research For Your App in Japanese
Introduction In the vast digital landscape, mastering the art of keyword research is crucial for ensuring the visibility and success of your app. This holds especially true for Japan, a market with unique linguistic intricacies. This article guides you through the essential steps of keyword research, highlighting the importance and challenges specific to the Japanese…
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How to Conduct Competitor Research for a Successful ASO
Introduction In the field of app stores, mastering App Store Optimization (ASO) requires a deep dive into understanding not just your app but also those of your competitors. Conducting thorough competitor research is akin to discovering insights that can significantly impact the visibility, appeal, and success of your app. This article then discusses how to…
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TOP 20 Health & Fitness Apps in iOS App Store Japan
Introduction In today’s increasingly health-conscious world, the healthcare/fitness app market is diverse, with many apps appealing to users interested in health management and fitness. In this article, we subdivide the free Top 20 Health/Fitness apps on the Japanese App Store into the categories of diet, fitness, self-management, and women’s apps, focusing on keywords and creative…
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2023 Q4 Japan App Store Discover Keywords Recap
Introduction For the past months, we’ve been gathering the Japanese keywords that made wave into the Discover tab of Search menu of the Apple app store. As we delve into the intriguing world of keywords that shaped the fourth quarter of 2023 in the Japanese App Store, we unravel insights that extend beyond mere linguistic…
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app store optimization aso ASO index case study creatives cro discover keywords Gen Z japan Japanese culture japanese game market Japanese Holiday japanese language japan gaming industry japan market Japan marketing japan mobile market japan trends keyword research keywords korea marketing strategy mobile game mobile growth mobile marketing news screenshots top apps trends Webinar
