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[Japan vs. Korea ASO] Are You Stopping at Just “Translation”? App Store Optimization Differences Between Japan and Korea (Productivity Apps / iOS)
For app developers and marketers aiming for global expansion, how are you approaching your app localization? If you think, “We translated the store text into the local language and swapped the text on the screenshots, so we’re done!”—you might be missing out on huge opportunities. What truly matters in ASO localization is not mere “language…
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Sanrio’s New App “YumeTabi”: What’s Different Between the Japanese and Korean Markets?
Sanrio’s new sleep app YumeTabi offers an interesting example of ASO localization across Japan and Korea. While the core app and visual identity remain largely the same, its app name, App Store metadata, and messaging are presented differently in each market. In this article, we take a closer look at those differences through the perspectives…
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Why “Trust” Has a Bigger Impact on App Store Conversion in Japan
When people think of ASO, they often think of improving keyword rankings to drive more organic downloads. While visibility is important, it’s only part of the equation. In Japan, earning users’ trust before they download can have just as much impact on conversion rates as search rankings. That’s why the way you design your App…
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Unlock Success in Japan and Korea’s App Store Market with ASOindex
In today’s competitive app market, standing out is crucial, especially in key regions like Japan and Korea compare to app economy in english. For global app service companies looking to penetrate these markets, App Store Optimization (ASO) is essential for gaining visibility and boosting downloads. While ASO may not directly improve every performance metric, it…
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Launching Custom Product Pages in Japan & Korea market for Global App Marketers
🚀 Why Custom Product Pages (CPPs) Matter in 2025 In the hyper-competitive mobile app landscape of 2025, Custom Product Pages (CPPs) have emerged as a critical growth lever for performance-driven user acquisition (UA) teams. Apple reports that apps utilizing CPPs in tandem with paid one campaigns have experienced: These results are not anomalies. With increasing…
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ASO Hacks: The Limits of Machine-Translation and How to Overcome Them
Introduction The advancement of machine translation and AI has greatly simplified the process of localizing apps for global markets. The truth is, while AI and machine translation tools have certainly made strides in understanding and translating languages, when it comes to ASO, they often fall short. This is particularly true in complex languages such as…
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Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan: Market Information / UA / ASO,” which was aimed at providing comprehensive insights into the Japanese mobile gaming market. Held from 11:00 AM to 12:00 NN (CET), this event brought together industry professionals from across…
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Spatial Computing Revolution: Adapting ASO to Apple Vision Pro
Introduction With the lack of wow-worthy features in the latest iPhone 15, we get a hunch that Apple is exerting its efforts and putting its focus on the release of Apple Vision Pro. 2nd of February 2024, the highly anticipated Apple Vision Pro was finally launched, following the start of pre-orders on 19th of January.…
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Recap & Insights: “Health & Fitness Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – January 31, 2024 In an effort to make Japan marketing insights more accessible in English language, aix Inc., a Tokyo-based marketing agency, held a casual online event with the theme of chatting about Japanese culture and top Japanese apps over a cup of coffee. Entitled “Virtual Coffee Break: Health & Fitness Apps…
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Japan’s Top 20 Health & Fitness Apps: App Store VS Play Store
Introduction With the start of new year, the health and fitness app market is booming, with users increasingly turning to digital solutions for their wellness needs in the goal of accomplishing their New Year’s resolutions. In this article, we’ll delve into a comprehensive comparison of the top 20 health and fitness apps available on the…
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