aso
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Case Study: TIMEFLIK
Client’s KPI Strategy Services We Offered Results Before and After TIMEFLIK is a brand that provides total coordination for smart watch users, including the operation of smart watch digital dial apps and high-quality watch bands and accessories. Website: timeflik.com Client: Apposter Inc. Project Period: May 2023 ~ September 2023
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Dating Apps in Japan: Keyword Trends
Introduction With the festive season approaching, Christmas stands as a unique time in Japan, known for its association with dating and romance. If you’re read our article about Christmas in Japan, you’d know that Christmas in Japan is a season for dating! Today, our focus turns to the realm of dating apps in Japan. Previously, we discussed…
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Puzzle Games in Japan: Screenshot Trends
Introduction In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual representation of a game goes beyond just its icon. In this article, we will focus on the trends observed in the screenshots of puzzle games available on the Japanese App Store. These snapshots are vital…
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ASO Audit Report: H&M
Introduction The H&M app, currently holding the 21st rank in the Shopping Category within the App Store Japan, shows potential for improvement in App Store Optimization (ASO). With an ASO score of 195/300, it becomes evident that there’s considerable room for enhancing visibility and ranking. This article aims to explore and address areas of improvement…
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How to Dominate the App Store with Strategic Keyword Selection for ASO
Introduction Are you struggling to get your app noticed in the crowded marketplace of the App Store? Don’t worry, you’re not alone. With millions of apps competing for attention, it’s crucial to have a strong ASO (App Store Optimization) strategy in place to stand out from the crowd. And one of the most powerful tools…
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Puzzle Games in Japan: Icon Trends
Introduction Previously, we delved into the common trends in the promotion and advertising of puzzle games in Japan. This time, let’s take a look at the top ranking Japanese puzzle games creatives, starting with icons. According to recent research, a significant 92.6 percent of consumers prioritize visual factors when making purchasing decisions. This underscores the critical role…
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Japan Google Play Store’s Metadata Update: Title Character Limit
Introduction In the ever-evolving landscape of app optimization, even subtle changes can wield profound influence. The recent changes in the Japan Google Play Store’s metadata guidelines, reducing the permissible number of full-width characters, may appear minute, but it carries significant implications for App Store Optimization (ASO). In this article, we will decipher the recent metadata…
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Dating Apps in Japan: Promotion/Ads Trends
Introduction In the ever-evolving landscape of technology and relationships, Japan has emerged as a fascinating arena for the promotion of dating apps. In a society deeply rooted in tradition and cultural nuances, the adoption of digital tools to enhance romantic connections is a reflection of the changing dynamics in Japanese relationships. This article delves into…
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Puzzle Games in Japan: Promotion/Ads Trends
Introduction The mobile gaming industry continues to thrive as one of the most lucrative sectors in the tech world. In 2022, the battle for user attention and engagement through advertising intensified, with mobile puzzle games emerging as the standout genre across the globe, from Japan and South Korea to the United States. What is it…
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Play Store’s Promotional Content and Its Impact on ASO
Introduction As the mobile and application market continues to grow, the major app stores, App Store and Play Store also have continued to evolve. One of the major improvements these stores made was to provide developers with an option to self-merchandise. For the App Store, it was released as an “in-app event” while the Play…
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