
As we wrap up the year, marketers, developers, and industry leaders gathered at the aix Virtual Coffee Break webinar on December 19, 2024, to discuss the transformative trends that defined Japan’s app and game markets this year and how to leverage these insights for 2025 success. Key Takeaways from the Webinar Our discussion covered the…

Learn effective strategies for mobile game marketing in Korea, covering popular game categories, user acquisition tactics, cultural nuances in advertising, and budget allocation for different game grades. Gain valuable insights for success in Korea’s competitive gaming market.

Discover key insights from our recent webinar, “Onboarding & Paywall in Japan: Where Little Changes Make Big Returns.” Learn effective strategies for user onboarding and paywall timing in Japanese apps. Rewatch the webinar and download the presentation for actionable takeaways.

Explore how personalization, immersive experiences, rising subscriptions, and borderless e-commerce are shaping the industry.

Unleash your mobile game’s potential in Japan! Recap our webinar on crafting creatives, influencer marketing, branding & strategic planning to win over the Japanese mobile gaming market.

Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan: Market Information / UA / ASO,” which was aimed at providing comprehensive insights into the Japanese mobile gaming market. Held from 11:00 AM to 12:00 NN (CET), this event brought together industry professionals from across…

Tokyo, Japan – March 28, 2024 In an effort to make Japanese marketing insights more accessible to English-speaking audiences, aix Inc., a Tokyo-based growth marketing agency, conducted a webinar targeting marketing professionals and designers all over the world who have interest in Japanese creatives. Titled “Creatives in Japan: Does Japan Really Like Sakura?”, the webinar…

Tokyo, Japan – January 31, 2024 In an effort to make Japan marketing insights more accessible in English language, aix Inc., a Tokyo-based marketing agency, held a casual online event with the theme of chatting about Japanese culture and top Japanese apps over a cup of coffee. Entitled “Virtual Coffee Break: Health & Fitness Apps…

Introduction Over the past weeks, we’ve delved into the pivotal keywords that encapsulated the marketing landscape in Japan for the year 2023. As we transition into 2024, it’s crucial to anticipate and understand the emerging trends and challenges that will shape the marketing paradigm in the coming year. Changes in Marketing Landscape (2023) Reflecting on…

Tokyo, Japan – December 19, 2023 In an insightful hour-long webinar, aix Inc. explored the landscape of Japanese marketing, recapped the trends of 2023, and provided a forecast for the upcoming year. Titled “Forecasting 2024 Marketing Streams in Japan,” the event gathered marketers, enthusiasts, and industry professionals from around the globe. About aix Inc. Big…