
Introduction Mother’s Day in Japan, locally known as 母の日 “Haha no Hi,” is a heartfelt celebration held annually on the second Sunday of May. This day mirrors the global tradition of honoring motherhood with gestures of love and appreciation. This article aims to explore how the Japanese celebrate Mother’s Day, highlight current trends, and delve…

Introduction Golden Week in Japan is a collection of four national holidays within seven days. It is one of the busiest holiday seasons in Japan, both for local and international tourism. The week typically falls between the end of April and the beginning of May, encompassing Showa Day, Constitution Memorial Day, Greenery Day, and Children’s…

Tokyo, Japan – March 28, 2024 In an effort to make Japanese marketing insights more accessible to English-speaking audiences, aix Inc., a Tokyo-based growth marketing agency, conducted a webinar targeting marketing professionals and designers all over the world who have interest in Japanese creatives. Titled “Creatives in Japan: Does Japan Really Like Sakura?”, the webinar…

Introduction Valentine’s Day, the day of expressing love to that one special person, takes a distinctive turn in Japan. Unlike the Western tradition, where both men and women engage in gift exchanges, Japan’s Valentine’s Day follows a unique set of customs and traditions. In this article, we delve into the intriguing ways Japanese people celebrate…

Introduction Valentine’s Day – a celebration of love that varies across cultures. While the rest of the world is accustomed to grand gestures and gift exchanges, Japan has its own distinctive way of celebrating this day of love. Let’s unravel the fascinating world of Valentines in Japan, where chocolates take center stage, and matchmaking apps…

Intro There are many ways to celebrate the new year but one of the popular things to do is to eat new year food. Just as the Korean people have rice cake soup and the Mexican people tamales, the Japanese people enjoy soba noodles, Osechi (おせち), and Ozoni (お雑煮) as their traditional New Year food.…

Introduction Showing appreciation to the people around at year-end and celebrating the new year is a universal theme all around the world, but every culture has a different way of doing it. We are discovering how the Japanese people finish off the passing year and welcome the new, and we discussed their habit of sending…

Introduction Japan, a nation rich in cultural traditions, welcomes the New Year with a unique and cherished practice known as 年賀状, pronounced as “Nengajo.” This tradition involves sending and receiving New Year’s greeting cards, each carefully crafted to convey well-wishes and share the joy of the season. About Nengajo The tradition of New Year’s cards…

Introduction As we step into a new year, Japan welcomes the dawn of fresh opportunities and vibrant traditions. One such tradition that holds immense cultural significance is 初売り (hatsu-uri), or “First Sale.” This age-old practice marks the beginning of the business year and is deeply rooted in Japanese culture. In this article, we will explore…

As the clock strikes midnight, welcoming a new year is a global tradition celebrated with various customs and rituals. Across different cultures, the transition from one year to another is marked by unique practices that carry deep significance. In this article, we’ll delve into the captivating New Year traditions of Japan, focusing on the intriguing…