japan
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When a Joke Isn’t Just a Joke
A once-a-year moment—often misunderstood Every year on April 1st, brands across Japan participate in April Fools’ Day. On platforms like X, companies…
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Advertising as “Environment,” Not “Noise”
Some of the most effective ads are the ones you never quite notice. In Tokyo’s transit spaces, advertising doesn’t shout—it flows. Rather than standing out as isolated messages, ads blend into a continuous visual environment, where repeated, effortless exposure quietly builds familiarity over time. It’s not about capturing attention, but sustaining presence—revealing another way advertising…
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Understanding Japan’s Diagnostic Content Through Sharing Cycles
In Japan, “diagnostic content” may appear as light entertainment, but it reflects a deeper behavioral structure. Quick, shareable quizzes lower the barrier to self-expression, allowing users to present aspects of themselves without direct assertion. As results are visualized and shared, they invite reactions from others, forming a cycle of social approval. This pattern suggests that…
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Nostalgia Reimagined Through a New Generation
What happens when childhood nostalgia meets modern parenting? In Japan, a resurgence of Heisei-era sticker collecting reveals how parents and children are bonding through shared hobbies—turning simple collectibles into powerful tools for cross-generational connection, cultural continuity, and new forms of consumer value.
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Where Do Japanese People Get Their News in 2024?
Explore how news consumption varies across generations in Japan, from TV dominance among seniors to social media preference among youths. Discover insights into changing media habits and implications for digital strategies in Japan’s diverse market.
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All You Need To Know About “Coming of Age Day” in Japan
Intro Imagine streets filled with vibrant colors and smiles, as young adults all over Japan get ready to mark a…
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The Rise of Vtubers in Japan in 2023: A Marketing Phenomenon
Introduction As we reflect on the defining keywords that have shaped Japan’s marketing landscape in 2023, “V-Tuber” emerges as a…
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Recap and Insights: “Forecasting 2024 Marketing Streams in Japan” Webinar by aix Inc.
Tokyo, Japan – December 19, 2023 In an insightful hour-long webinar, aix Inc. explored the landscape of Japanese marketing, recapped…
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Unraveling Next-Gen Purchasing Behavior: TikTok for Business “Shoppertainment White Paper 2023”
In a bid to delve into the evolving landscape of consumer behavior, TikTok for Business has partnered with Accenture to…
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