japan
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When a Joke Isn’t Just a Joke
A once-a-year moment—often misunderstood Every year on April 1st, brands across Japan participate in April Fools’ Day. On platforms like X, companies post highly polished “fake” announcements—often indistinguishable from real campaigns. These are not simple jokes. They are executed with the same structure and tone as actual product launches. Examples (how brands actually post) Rare case: when…
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Advertising as “Environment,” Not “Noise”
Some of the most effective ads are the ones you never quite notice. In Tokyo’s transit spaces, advertising doesn’t shout—it flows. Rather than standing out as isolated messages, ads blend into a continuous visual environment, where repeated, effortless exposure quietly builds familiarity over time. It’s not about capturing attention, but sustaining presence—revealing another way advertising…
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Understanding Japan’s Diagnostic Content Through Sharing Cycles
In Japan, “diagnostic content” may appear as light entertainment, but it reflects a deeper behavioral structure. Quick, shareable quizzes lower the barrier to self-expression, allowing users to present aspects of themselves without direct assertion. As results are visualized and shared, they invite reactions from others, forming a cycle of social approval. This pattern suggests that…
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Nostalgia Reimagined Through a New Generation
What happens when childhood nostalgia meets modern parenting? In Japan, a resurgence of Heisei-era sticker collecting reveals how parents and children are bonding through shared hobbies—turning simple collectibles into powerful tools for cross-generational connection, cultural continuity, and new forms of consumer value.
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Where Do Japanese People Get Their News in 2024?
Explore how news consumption varies across generations in Japan, from TV dominance among seniors to social media preference among youths. Discover insights into changing media habits and implications for digital strategies in Japan’s diverse market.
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All You Need To Know About “Coming of Age Day” in Japan
Intro Imagine streets filled with vibrant colors and smiles, as young adults all over Japan get ready to mark a significant milestone in their lives. “成人の日” Seijin-no-hi, A Coming of Age Day is a national holiday in Japan, celebrated on the second Monday of January. It’s when 20-year-olds step into a new chapter as recognized…
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The Rise of Vtubers in Japan in 2023: A Marketing Phenomenon
Introduction As we reflect on the defining keywords that have shaped Japan’s marketing landscape in 2023, “V-Tuber” emerges as a potent force. In our recent webinar, aix delved into the impactful trends that have molded Japan’s business world this year, from the influence of AI to the regulatory shifts in social media networks. In this…
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Recap and Insights: “Forecasting 2024 Marketing Streams in Japan” Webinar by aix Inc.
Tokyo, Japan – December 19, 2023 In an insightful hour-long webinar, aix Inc. explored the landscape of Japanese marketing, recapped the trends of 2023, and provided a forecast for the upcoming year. Titled “Forecasting 2024 Marketing Streams in Japan,” the event gathered marketers, enthusiasts, and industry professionals from around the globe. About aix Inc. Big…
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Unraveling Next-Gen Purchasing Behavior: TikTok for Business “Shoppertainment White Paper 2023”
In a bid to delve into the evolving landscape of consumer behavior, TikTok for Business has partnered with Accenture to unveil its latest report, “Shoppertainment 2023: Next-Gen Commerce and Consumer Insights in APAC.” The report, which extensively investigates consumer trends in five key markets in the Asia-Pacific region—Indonesia, Japan, South Korea, Thailand, and Vietnam—provides comprehensive…
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