japan
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Dating Apps in Japan: Keyword Trends
Introduction With the festive season approaching, Christmas stands as a unique time in Japan, known for its association with dating and romance. If you’re read our article about Christmas in Japan, you’d know that Christmas in Japan is a season for dating! Today, our focus turns to the realm of dating apps in Japan. Previously, we discussed…
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The Unique Traditions of Christmas in Japan
Introduction While Christmas is not recognized as a national holiday, since only about 1 percent of the entire population identifies as Christian, it is a festivity that is highly celebrated. Despite its origins as a Christian holiday, Christmas is widely observed as a secular celebration in Japan and is embraced across various cultural and religious…
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Puzzle Games in Japan: Screenshot Trends
Introduction In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual representation of a game goes beyond just its icon. In this article, we will focus on the trends observed in the screenshots of puzzle games available on the Japanese App Store. These snapshots are vital…
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Autumn Marketing in Japan: Traditions and Festivals
Introduction Autumn in Japan, known as “aki,” is a season steeped in cultural significance and rich traditions. In this article, we will delve into the customs and festivals that make autumn a special time in Japanese culture and explore how businesses can align their marketing strategies with these traditions to engage with customers effectively. The…
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ASO Audit Report: H&M
Introduction The H&M app, currently holding the 21st rank in the Shopping Category within the App Store Japan, shows potential for improvement in App Store Optimization (ASO). With an ASO score of 195/300, it becomes evident that there’s considerable room for enhancing visibility and ranking. This article aims to explore and address areas of improvement…
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Kinro Kansha no Hi: The Japanese Thanksgiving
Introduction Known as ‘勤労感謝の日’ (Kinrō Kansha no Hi), Thanksgiving in Japan stands as a recognized national holiday. The focus of this day centers around worker appreciation, highlighting the exchange of gifts such as letters and cards as expressions of gratitude for their dedicated efforts and hard work. Distinguishing itself from the US Thanksgiving celebrated on…
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Puzzle Games in Japan: Icon Trends
Introduction Previously, we delved into the common trends in the promotion and advertising of puzzle games in Japan. This time, let’s take a look at the top ranking Japanese puzzle games creatives, starting with icons. According to recent research, a significant 92.6 percent of consumers prioritize visual factors when making purchasing decisions. This underscores the critical role…
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App Store Screenshots: TikTok Japan VS Korea
Introduction Japan and Korea, neighboring countries with a perceived likeness, are often recognized for their shared traits. Despite their geographical proximity and cultural overlaps, both nations maintain distinct characteristics and preferences. Therefore, calls for a different marketing approach, especially in their creative preferences. In this article, we picked the globally popular entertainment app, TikTok on…
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ASO Audit Report: IKEA
Introduction The IKEA app, currently positioned as the 35th ranked app (at the time of writing) in the Shopping Category within the App Store Japan, demonstrates a fairly good performance in App Store Optimization (ASO), as indicated by its ASO Score of 202/300. However, this score reflects a lot of opportunity for improvement and further…
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Cultural Marketing: Exploring Opportunities on Japan’s Culture Day
Introduction Japan’s Culture Day, known as “Bunka no hi,” is a national holiday that holds a special place in the hearts of its people. Celebrated annually on November 3rd, it’s a day when the nation comes together to honor its rich cultural heritage, arts, and academic achievements. In this article, we’ll delve into the significance…
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