japan
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Recap and Insights: “Forecasting 2024 Marketing Streams in Japan” Webinar by aix Inc.
Tokyo, Japan – December 19, 2023 In an insightful hour-long webinar, aix Inc. explored the landscape of Japanese marketing, recapped the trends of 2023, and provided a forecast for the upcoming year. Titled “Forecasting 2024 Marketing Streams in Japan,” the event gathered marketers, enthusiasts, and industry professionals from around the globe. About aix Inc. Big…
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Unraveling Next-Gen Purchasing Behavior: TikTok for Business “Shoppertainment White Paper 2023”
In a bid to delve into the evolving landscape of consumer behavior, TikTok for Business has partnered with Accenture to unveil its latest report, “Shoppertainment 2023: Next-Gen Commerce and Consumer Insights in APAC.” The report, which extensively investigates consumer trends in five key markets in the Asia-Pacific region—Indonesia, Japan, South Korea, Thailand, and Vietnam—provides comprehensive…
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How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan
Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the rich cultural tapestry that defines this dynamic market. As global businesses set their sights on the Land of the Rising Sun, mastering App Store Optimization (ASO) becomes a crucial aspect of ensuring success in Japan’s…
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TikTok Lite Takes the Lead: A Game-Changer in Social Media for Japanese Gen Z
Introduction In the ever-evolving landscape of social media, staying ahead of emerging trends is paramount for businesses seeking to connect with younger audiences. Currently making waves is “TikTok Lite,” an application that has rapidly ascended to the top of the App Store Entertainment category, claiming the coveted #1 spot. Interestingly, its predecessor, the original “TikTok,”…
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Dating Apps in Japan: Keyword Trends
Introduction With the festive season approaching, Christmas stands as a unique time in Japan, known for its association with dating and romance. If you’re read our article about Christmas in Japan, you’d know that Christmas in Japan is a season for dating! Today, our focus turns to the realm of dating apps in Japan. Previously, we discussed…
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The Unique Traditions of Christmas in Japan
Introduction While Christmas is not recognized as a national holiday, since only about 1 percent of the entire population identifies as Christian, it is a festivity that is highly celebrated. Despite its origins as a Christian holiday, Christmas is widely observed as a secular celebration in Japan and is embraced across various cultural and religious…
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Puzzle Games in Japan: Screenshot Trends
Introduction In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual representation of a game goes beyond just its icon. In this article, we will focus on the trends observed in the screenshots of puzzle games available on the Japanese App Store. These snapshots are vital…
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Autumn Marketing in Japan: Traditions and Festivals
Introduction Autumn in Japan, known as “aki,” is a season steeped in cultural significance and rich traditions. In this article, we will delve into the customs and festivals that make autumn a special time in Japanese culture and explore how businesses can align their marketing strategies with these traditions to engage with customers effectively. The…
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ASO Audit Report: H&M
Introduction The H&M app, currently holding the 21st rank in the Shopping Category within the App Store Japan, shows potential for improvement in App Store Optimization (ASO). With an ASO score of 195/300, it becomes evident that there’s considerable room for enhancing visibility and ranking. This article aims to explore and address areas of improvement…
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Kinro Kansha no Hi: The Japanese Thanksgiving
Introduction Known as ‘勤労感謝の日’ (Kinrō Kansha no Hi), Thanksgiving in Japan stands as a recognized national holiday. The focus of this day centers around worker appreciation, highlighting the exchange of gifts such as letters and cards as expressions of gratitude for their dedicated efforts and hard work. Distinguishing itself from the US Thanksgiving celebrated on…
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