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Unlock Success in Japan and Korea’s App Store Market with ASOindex
In today’s competitive app market, standing out is crucial, especially in key regions like Japan and Korea compare to app…
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What is a “Peel-and-Take Advertisement” in the Digital Age?
In Japan, there are advertisements that are not just meant to be seen—but actually taken home. One example is the Chofu…
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Google and Meta Are Your Foundation. Not Your Full Strategy.
Japan has some of the highest-value mobile users in the world. Most UA managers never reach them — because they…
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Where Japan Market Entry Patterns Start to Converge
When apps enter Japan, early efforts often focus on visible changes—UI tweaks, translated copy, or localized campaigns. But across successful…
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When Early Wins in Japan Start to Mislead App Growth Strategy
The signals that look like traction—but don’t always scale Many apps generate early movement in Japan. What’s less obvious is…
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Japan Isn’t Expensive — Your CPI Strategy Is
Most UA managers look at Japan, see high CPI, and move on. That instinct is costing you one of the…
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Why the World Should Care About Japan’s “GUILTY” Soda Blitz (and What It Tells Us About Marketing Right Now)
The Quiet Explosion That Feels Loud Japan’s beverage giant just dropped a new soda called GUILTY NOPE Soda with one of the…
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The Strategy Behind the Format You Didn’t Notice
In 2019, KFC didn’t launch a campaign. It released a dating simulator—I Love You, Colonel Sanders! A Finger Lickin’ Good Dating…
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The Importance of Milestones in Game Player Retention
「 噛めば噛むほど味が出る」— The more you chew, the more flavor comes out.There is a Japanese Idiom that says this. Games are…
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When a Joke Isn’t Just a Joke
A once-a-year moment—often misunderstood Every year on April 1st, brands across Japan participate in April Fools’ Day. On platforms like X, companies…
