• Unlock Success in Japan and Korea’s App Store Market with ASOindex

    Unlock Success in Japan and Korea’s App Store Market with ASOindex

    aix

    In today’s competitive app market, standing out is crucial, especially in key regions like Japan and Korea compare to app economy in english. For global app service companies looking to penetrate these markets, App Store Optimization (ASO) is essential for gaining visibility and boosting downloads. While ASO may not directly improve every performance metric, it…

  • Rocket A Week 2 August — Performance Comparison Case [Game / Genre: Simulation]

    Rocket A Week 2 August — Performance Comparison Case [Game / Genre: Simulation]

    aix

    From a client’s perspective running CPE campaigns, CPA directly impacts overall campaign performance and CV volume. Using Doom’s Day as a reference, the data below illustrates how performance changes when accessing local media directly with the same budget. App Overview Doomsday: Last Survivors is a mobile simulation game set in a zombie-infested world where players…

  • Sanrio’s New App “YumeTabi”: What’s Different Between the Japanese and Korean Markets?
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    Sanrio’s New App “YumeTabi”: What’s Different Between the Japanese and Korean Markets?

    Growth Team

    Sanrio’s new sleep app YumeTabi offers an interesting example of ASO localization across Japan and Korea. While the core app and visual identity remain largely the same, its app name, App Store metadata, and messaging are presented differently in each market. In this article, we take a closer look at those differences through the perspectives…

  • Rocket A Week 1 August — Performance Comparison Case [Game / Genre: Strategy]

    Rocket A Week 1 August — Performance Comparison Case [Game / Genre: Strategy]

    aix

    From a client’s perspective running CPE campaigns, CPA directly impacts overall campaign performance and CV volume. Using Puzzle & Survival as a reference, the data below illustrates how performance changes when accessing local media directly with the same budget. App Overview Puzzles & Survival is a mobile game that combines puzzle mechanics with stategy game…

  • Why “Trust” Has a Bigger Impact on App Store Conversion in Japan
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    Why “Trust” Has a Bigger Impact on App Store Conversion in Japan

    Growth Team

    When people think of ASO, they often think of improving keyword rankings to drive more organic downloads. While visibility is important, it’s only part of the equation. In Japan, earning users’ trust before they download can have just as much impact on conversion rates as search rankings. That’s why the way you design your App…

  • Rocket A Week 4 July — Performance Comparison Case [Game / Genre: Simulation]

    Rocket A Week 4 July — Performance Comparison Case [Game / Genre: Simulation]

    aix

    From a client’s perspective running CPE campaigns, CPA directly impacts overall campaign performance and CV volume. Using [商人放浪記 – あきんどの成り上がり道] (A Tale of a Merchant) as a reference, the data below illustrates how performance changes when accessing local media directly with the same budget. App Overview [商人放浪記 – あきんどの成り上がり道] (A Tale of a Merchant) is…

  • YouTube Introduces “Jewels” for Hype in Japan: What Does It Mean for Marketers?

    YouTube Introduces “Jewels” for Hype in Japan: What Does It Mean for Marketers?

    Growth Team

    YouTube has officially rolled out Jewels, a new virtual item for its Hype creator support feature, in Japan. With this update, viewers can now send additional Hype using Jewels, on top of the free Hype they already receive. In this article, we’ll explain what Hype and Jewels are, and explore how brands and marketers could potentially use them…

  • Rocket A Week 3 July — Performance Comparison Case [Game / Genre: RPG]

    Rocket A Week 3 July — Performance Comparison Case [Game / Genre: RPG]

    aix

    From a client’s perspective running CPE campaigns, CPA directly impacts overall campaign performance and CV volume. Using Evertale as a reference, the data below illustrates how performance changes when accessing local media directly with the same budget. App Overview Evertale is a Japanese mobile RPG centered around monster catching and training. With a low barrier…

  • Why “Little Luxury” Is Becoming a Structural Consumer Trend in Japan

    Why “Little Luxury” Is Becoming a Structural Consumer Trend in Japan

    Growth Team

    Walk into almost any convenience store in Japan and you’ll find products marketed as a “little luxury” or a “treat yourself” purchase. A premium dessert. A slightly better canned coffee. A premium alcoholic drink. At first glance, these seem like ordinary premium products. But together, they point to something much bigger. According to market research by Y-ECHO, “little luxury” is…

  • Why Is setlog Taking Off in Japan and South Korea?
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    Why Is setlog Taking Off in Japan and South Korea?

    Growth Team

    Social Media Is Becoming More About Staying Connected Than Being Seen Recently, the shared Vlog app setlog has been gaining traction in both Japan and South Korea. Unlike Instagram or TikTok, where the goal is often to reach a broad audience, setlog focuses on sharing everyday moments with a small circle of close friends. At first glance,…

  • Rocket A Week 2 July — Performance Comparison Case [Game / Strategy]

    Rocket A Week 2 July — Performance Comparison Case [Game / Strategy]

    Rocket A

    From a client’s perspective running CPE campaigns, CPA directly impacts overall campaign performance and CV volume. Using Lord Mobile as a reference, the data below illustrates how performance changes when accessing local media directly with the same budget. Campaign Overview Campaign Data (Average values based on user experience) Completion Days Daily Workload Difficulty Reward Amount…