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8AM, Yamanote Line. 81% of These Passengers Are Already Your Audience.
It’s 8 AM on Tokyo’s Yamanote Line. Most passengers are staring at their phones. One is finishing a game event…
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Google and Meta Are Your Foundation. Not Your Full Strategy.
Japan has some of the highest-value mobile users in the world. Most UA managers never reach them — because they…
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Japan Isn’t Expensive — Your CPI Strategy Is
Most UA managers look at Japan, see high CPI, and move on. That instinct is costing you one of the…
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The Importance of Milestones in Game Player Retention
「 噛めば噛むほど味が出る」— The more you chew, the more flavor comes out.There is a Japanese Idiom that says this. Games are…
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