From a client’s perspective running CPE campaigns, CPA directly impacts overall campaign performance and CV volume.
Using Lord Mobile as a reference, the data below illustrates how performance changes when accessing local media directly with the same budget.
Contents
Campaign Overview
- Genre: Strategy (Castle Strategy)
- Achievement Condition: Obtain 10 Heroes (step-up structure)
- Deadline: Within 30 days
- Billing Model: CPE — charged only when users complete the designated in-game mission
Campaign Data (Average values based on user experience)
| Completion Days | Daily Workload | Difficulty | Reward Amount |
|---|---|---|---|
| Avg. 4 days | Avg. 2–3 hrs/day | Moderate | Low |
Estimated Performance at $7,000 USD Budget
iOS
| CPE Campaign | Budget | Advertiser CPA | CV Count |
|---|---|---|---|
| Rocket A | $7,000 | $46 | 152 CV |
| Competitor A | $7,000 | $52 | 134 CV |
| Competitor B | $7,000 | $73 | 95 CV |
AOS
| CPE Campaign | Budget | Advertiser CPA | CV Count |
|---|---|---|---|
| Rocket A | $7,000 | $54 | 129 CV |
| Competitor A | $7,000 | $70 | 100 CV |
| Competitor B | $7,000 | $73 | 95 CV |
These results show that Rocket A delivered 26% lower CPA and 33% more CVs on iOS, and 24% lower CPA with 33% more CVs on AOS — compared to the competitor average.
Every week, Rocket A will share new campaign performance references across gaming and non-gaming verticals. Stay tuned — and subscribe for the latest insights.
