UA strategy

  • Rocket A Week 2 July — Performance Comparison Case [Game / Strategy]

    Rocket A Week 2 July — Performance Comparison Case [Game / Strategy]

    Rocket A

    From a client’s perspective running CPE campaigns, CPA directly impacts overall campaign performance and CV volume. Using Lord Mobile as a reference, the data below illustrates how performance changes when accessing local media directly with the same budget. Campaign Overview Campaign Data (Average values based on user experience) Completion Days Daily Workload Difficulty Reward Amount…

  • IAP Games and Reward UA: Designing Events That Lead to Real Spending

    IAP Games and Reward UA: Designing Events That Lead to Real Spending

    Rocket A

    A user installs your game through a reward campaign, completes a few tasks, and collects the advertised prize. Then they leave. Sound familiar? This is the most common failure mode in reward UA for IAP games. The event drives installs and task completions — but it never converts users into payers. LTV stays flat. ROAS…

  • Draw the Blueprint Before You Spend the Budget.

    Draw the Blueprint Before You Spend the Budget.

    Rocket A

    We’ve covered why Japan matters, and how Japanese users actually behave inside reward campaigns.Now it’s time to get practical. A campaign without a blueprint is a budget without a direction. Every marketer running CPE campaigns eventually faces the same question: “What in-game action should I set as the conversion point — and when?” That single…

  • 8AM, Yamanote Line. 81% of These Passengers Are Already Your Audience.

    8AM, Yamanote Line. 81% of These Passengers Are Already Your Audience.

    Rocket A

    It’s 8 AM on Tokyo’s Yamanote Line. Most passengers are staring at their phones. One is finishing a game event they didn’t complete yesterday. Another is still playing an RPG they discovered through a Poikatsu campaign last month — they started for the points, but now they just enjoy it. A third is racing to…

  • Google and Meta Are Your Foundation. Not Your Full Strategy.

    Google and Meta Are Your Foundation. Not Your Full Strategy.

    Rocket A

    Japan has some of the highest-value mobile users in the world. Most UA managers never reach them — because they stop at Google and Meta. In 2024, 88% of consumer mobile app advertising budgets were concentrated on Google and Meta. Meanwhile, marketers who diversified beyond these two platforms saw D30 ROAS improve by up to…

  • Japan Isn’t Expensive — Your CPI Strategy Is

    Japan Isn’t Expensive — Your CPI Strategy Is

    aix

    Most UA managers look at Japan, see high CPI, and move on. That instinct is costing you one of the most profitable markets in mobile.   The Japan Paradox Japan represents just 2.2% of global players, yet drives 9.1% of global game revenue. (Newzoo, 2025) It is not a scale market. It is a value…

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