korea
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Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns
South Korea’s revised Electronic Commerce Act introduces strict regulations on auto-renewal subscriptions and dark patterns. Learn how businesses can comply with the new law taking effect in 2025.
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From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
South Korea’s mobile market in 2024 shows a shift in user habits. Learn how OTT platforms and webtoons are rising, while traditional RPGs face revenue decline.
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Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
Learn effective strategies for mobile game marketing in Korea, covering popular game categories, user acquisition tactics, cultural nuances in advertising, and budget allocation for different game grades. Gain valuable insights for success in Korea’s competitive gaming market.
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Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
Explore the top mobile game categories in Korea for 2024, where action, casual, and RPG games lead the iOS and Android charts through strategic choices and strong IPs.
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Top Global Games in July 2024 in the Korean Market
Uncover the leading global games that dominated Korean player spending in July 2024. This analysis dives into the top 100 revenue-generating games on Korea’s Play Store from July 6th to August 6th.
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App Store Screenshots: TikTok Japan VS Korea
Introduction Japan and Korea, neighboring countries with a perceived likeness, are often recognized for their shared traits. Despite their geographical proximity and cultural overlaps, both nations maintain distinct characteristics and preferences. Therefore, calls for a different marketing approach, especially in their creative preferences. In this article, we picked the globally popular entertainment app, TikTok on…
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What Koreans Searched For in 2022
Introduction The year 2022 has been another dynamic year when many countries decided to live with COVID-19 and started opening up the barricades. Yet Russia broke a war against Ukraine in February, and it is still ongoing. FIFA Worldcup was held in Qatar, and the myriad of new media content gained fame and entertained many…
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Hangul and How It Affects App Search in Korea
Introduction The app market in South Korea has been growing fastly, and now it is the third largest app market in East Asia, following China and Japan. Statista has projected that the number of app downloads in Korea will reach 1.796 billion in 2022. It is a large number for the population of South Korea is only…
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Japan vs. Korea – App Store Product Page Comparison – ASO (Part 1)
Introduction While it is true both Japan and Korea are exotic to most western countries, Japan and Korea have various differences from each other. These two countries are geologically close, yet not close enough to make them one identical country. Rather, they have two distinct cultures of their own, so it is safe for any…
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Japan vs. Korea App Store Product Page Comparison – ASO (Part 2)
Introduction The previous article, Japan vs. Korea Part 1, discussed the differences between the screenshots in Korea and Japan. Even though it was the same app, screenshots on the Korean and Japanese Apple App Store had different characteristics and focal messages. This article now looks into the other metadata on the Korean and Japanese app stores to…
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