japan gaming industry
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Is Google Really The Most Efficient Advertisement Media in Japan?
Introduction Google, a global titan in search engines, also commands a significant presence in Japan’s digital advertising market. This raises…
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From Purchase to Play: Unveiling Japanese Gen Z Gaming Landscape
Introduction In the dynamic landscape of gaming, understanding the attitudes and preferences of different generations is crucial for both industry…
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“Edutainment”: Gen Z Males’ Top Gaming Picks in Japan
Introduction SHIBUYA109 lab. has expanded its annual survey to delve into the gaming preferences of around 20-year-old men, presenting the…
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Exploring Japan’s Top Picks: Google Play Japan Best of 2023
Introduction On November 30, 2023, Google Play unveiled the winners of the highly anticipated Google Play Best of 2023 awards,…
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Puzzle Games in Japan: Keyword Trends
Introduction In the ever-evolving landscape of digital entertainment, Japan has emerged as a veritable puzzle paradise. Renowned for its rich…
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Japan’s Sports Day: A Look at Japan’s Favorite Sports and Sports Apps
Introduction In just a few days, Japanese people will have another thing called “３連休,” “san renkyū” or a 3-day weekend….
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Discovering the Trends of the Japanese Game Market from TGS 2023
Introduction Tokyo Game Show 2023 (TGS 2023) was held from September 21st to 24th in Chiba, Japan. As if the…
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Why ARPU in Japan Surpasses Other Countries
Introduction In the world of mobile apps and gaming, one metric stands out when it comes to financial success: Average…
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Case Study: LINE Games (Exos Heroes)
Client’s KPI Strategy Services We Offered Results Screenshot Optimization: Before and After Exos Heroes is an original RPG for smartphones…
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