japan trends
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When Urban Infrastructure Becomes Media
Ads You Can Experience: Pillars as Urban Media
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Recap of 2024 Marketing Trends in Japan So Far: Key Takeaways from Our June Webinar
Explore how personalization, immersive experiences, rising subscriptions, and borderless e-commerce are shaping the industry.
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Japanese Gen Z Trend Report: Trending Events and Things
Explore the latest trends captivating Generation Z in Japan with insights from Z総研’s 2024 report. From the resurgence of cultural icons like Hello Kitty to the global influence of trends like Ballet Core and BeReal, discover how these dynamics shape youth culture and offer strategic opportunities for marketers aiming to engage effectively in this dynamic…
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Why Japanese Gen Z is Obsessed with This Restaurant’s Unique TikTok Trend
Discover how a unique restaurant in Japan sparked a viral TikTok trend among Gen Z with creative bird’s-eye-view meal videos. Learn about the trend’s origins, its appeal, and what it reveals about Japanese social media behavior.
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I’m An “Uncle” If I Use This Punctuation Mark?: Decoding the Evolution of Punctuations in Japan
Introduction The world of digital communication is witnessing a fascinating transformation in the way punctuation marks are perceived in Japan. This article delves into the intriguing world of punctuation and emojis, uncovering how the younger generation’s perception differs from their older counterparts. Let’s explore the significance of full stops, white hearts, red exclamation marks, and…
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Full Immersion Experiences in Japan: Unveiling 2023’s Top Trends
Introduction In our past articles, we’ve delved into various aspects of Japan’s dynamic marketing landscape, exploring trends that captivated audiences worldwide through these keywords: AI, SNS Regulation, VTuber, Y2K, and Short-Form Videos. Today, we embark on the final leg of our journey with the 6th aix picked keyword, concluding our exploration of Japan’s 2023 marketing trends, “Full Immersion…
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Short-Form Videos Redefine Marketing Strategies in Japan in 2023
Introduction As we bid farewell to 2023, we’d like to share aix’s recent webinar unveiled the top keywords that left an indelible mark on Japan’s marketing landscape. In our previous articles, we delved into four significant picks – AI, SNS Regulation, VTuber, Y2K – and today, our focus turns to the fifth, “short-form videos”. If you missed the webinar,…
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Future Forward: AI Trends that Defined Japan in 2023
Introduction In a recent webinar hosted by aix, we unveiled the “Pick Keywords” that defined Japan in 2023, and at the forefront of this linguistic tapestry was the ubiquitous term “AI.” As we reflect on the year that was, it’s evident that artificial intelligence has not only transformed industries globally but has also become an…
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2023 Google Search Rankings: What Did Japan Search For In 2023?
Introduction Despite Japan’s continued use of Yahoo! as a search engine, Google maintains its position as the top choice among users. We’ve written about what Japanese people searched for in Yahoo! JAPAN search engine, and in this article, we’ll delve into the most searched keywords in Japan based on Google. Google recently unveiled the highly…
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Yahoo! Search Award 2023: Unveiling Japan’s Top Searches
Introduction In Japan, where the digital landscape is marked by a unique blend of tradition and innovation, Yahoo! continues to hold a significant presence as a prominent search engine. Despite the global dominance of Google, Yahoo! maintains its relevance as the second most widely utilized search platform in the country. What did the Japanese people…
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