ASO
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Japan & Korea Mobile Game Rankings in August 2026: What Top Free and Top Grossing Tell Us
What changed in the Japanese and Korean mobile game markets in August 2026? For this month’s analysis, we looked at daily iOS and Android Top Free and Top Grossing game rankings in Japan and Korea from August 1 to 31. Instead of focusing only on which game ranked #1 on a specific day, we wanted…
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![[JP – Trend App] Affirming Unpaid “Personal Work”. Why Did the Indie App “Neko Kintai” Go Viral?](https://i0.wp.com/aixpost.com/wp-content/uploads/2026/08/aixpost-%E3%82%B5%E3%83%A0%E3%83%8D%E3%82%A4%E3%83%AB-1.png?resize=400%2C266&ssl=1)
[JP – Trend App] Affirming Unpaid “Personal Work”. Why Did the Indie App “Neko Kintai” Go Viral?
1. Introduction: What is “Neko Kintai”, the App Trending on SNS? The indie app “ねこ勤怠 (NEKO KINTAI)” is generating a lot of buzz, especially on X (Twitter). Neko Kintai: Creator (c_cya) Accounts: It is a time-tracking app designed to record and visualize the time spent on “personal work” that doesn’t immediately pay, such as freelance…
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![[Japan vs. Korea ASO] Are You Stopping at Just “Translation”? App Store Optimization Differences Between Japan and Korea (Productivity Apps / iOS)](https://i0.wp.com/aixpost.com/wp-content/uploads/2026/08/83.png?resize=400%2C266&ssl=1)
[Japan vs. Korea ASO] Are You Stopping at Just “Translation”? App Store Optimization Differences Between Japan and Korea (Productivity Apps / iOS)
For app developers and marketers aiming for global expansion, how are you approaching your app localization? If you think, “We translated the store text into the local language and swapped the text on the screenshots, so we’re done!”—you might be missing out on huge opportunities. What truly matters in ASO localization is not mere “language…
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Sanrio’s New App “YumeTabi”: What’s Different Between the Japanese and Korean Markets?
Sanrio’s new sleep app YumeTabi offers an interesting example of ASO localization across Japan and Korea. While the core app and visual identity remain largely the same, its app name, App Store metadata, and messaging are presented differently in each market. In this article, we take a closer look at those differences through the perspectives…
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Why “Trust” Has a Bigger Impact on App Store Conversion in Japan
When people think of ASO, they often think of improving keyword rankings to drive more organic downloads. While visibility is important, it’s only part of the equation. In Japan, earning users’ trust before they download can have just as much impact on conversion rates as search rankings. That’s why the way you design your App…
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Unlock Success in Japan and Korea’s App Store Market with ASOindex
In today’s competitive app market, standing out is crucial, especially in key regions like Japan and Korea compare to app economy in english. For global app service companies looking to penetrate these markets, App Store Optimization (ASO) is essential for gaining visibility and boosting downloads. While ASO may not directly improve every performance metric, it…
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aix Nominated for Two Prestigious Categories in the App Growth Awards 2024
aix has been nominated for two categories at the App Growth Awards 2024: Social & Influencer Campaign and App Marketer of the Year. Join us in celebrating this exciting achievement!
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
Since January 23, 2024, significant changes in Japan’s app marketing landscape and strategies for Google Play Store have emerged, influenced by both UI updates and broader market trends. Traditionally, Japan has been an Apple-dominated market with iPhones holding a large share. However, the Android market has been gradually gaining ground, particularly since the introduction of…
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Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically
Introduction When launching a game app in the Japanese market, foreign companies often face unique challenges in Japan. One such challenge is understanding and utilizing user reviews effectively. User reviews are not merely reflections of product quality; they offer profound insights into how users perceive and engage with your app. For foreign developers and marketers,…
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Leveraging ChatGPT or GAI Service for App Store Optimization (ASO)
This comprehensive guide will provide practical tips and insights on using ChatGPT for ASO, focusing on meta keyword optimization, screenshot creatives optimization, and review rate optimization.
Recent Posts
- What Whiteout Survival Tells Us About UA Creative Strategy and Localization in JP & KR
- Japan & Korea Mobile Game Rankings in August 2026: What Top Free and Top Grossing Tell Us
- In Japan Mobile UA, You’re Not Buying Installs. You’re Buying Behavior.
- [JP – Trend App] Affirming Unpaid “Personal Work”. Why Did the Indie App “Neko Kintai” Go Viral?
- In Japan Mobile UA, Installs Might be a Trap
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