韓国市場トレンド
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Sanrio’s New App “YumeTabi”: What’s Different Between the Japanese and Korean Markets?
Sanrio’s new sleep app YumeTabi offers an interesting example of ASO localization across Japan and Korea. While the core app and visual identity remain largely the same, its app name, App Store metadata, and messaging are presented differently in each market. In this article, we take a closer look at those differences through the perspectives…
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Why Is setlog Taking Off in Japan and South Korea?
Social Media Is Becoming More About Staying Connected Than Being Seen Recently, the shared Vlog app setlog has been gaining traction in both Japan and South Korea. Unlike Instagram or TikTok, where the goal is often to reach a broad audience, setlog focuses on sharing everyday moments with a small circle of close friends. At first glance,…
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Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns
South Korea’s revised Electronic Commerce Act introduces strict regulations on auto-renewal subscriptions and dark patterns. Learn how businesses can comply with the new law taking effect in 2025.
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