ASO
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Understanding Japanese Fonts: Which Font Should I Use for My Creatives in the Japanese Market?
Introduction Typography is not just a matter of selecting pretty fonts; it’s a powerful tool that can significantly influence the perception and engagement of your audience. Especially in a market as nuanced as Japan, understanding the subtle differences between font types and their applications can make or break your app’s branding. In this article, we’ll…
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Exploring the App Store Connect API 3.4 Update: A Threat or An Opportunity?
Introduction The latest release of App Store Connect’s API 3.4 heralds a groundbreaking transformation in data accessibility, specifically within the Analytics domain. In this exploration, we’ll delve into the significant improvements brought about by this update, fundamentally altering our approach to comprehending and leveraging app data. As we embark on this journey, a key question…
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Recap & Insights: “Dating Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – February 28, 2024 Aiming to enhance the accessibility of Japanese marketing insights for English-speaking audiences, aix Inc., a growth marketing agency based in Tokyo, organized an casual online event targeting ASO and marketing professionals all over the world. This event, themed around exploring Japanese culture and leading Japanese applications over coffee, was…
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Spatial Computing Revolution: Adapting ASO to Apple Vision Pro
Introduction With the lack of wow-worthy features in the latest iPhone 15, we get a hunch that Apple is exerting its efforts and putting its focus on the release of Apple Vision Pro. 2nd of February 2024, the highly anticipated Apple Vision Pro was finally launched, following the start of pre-orders on 19th of January.…
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Japan’s Top 20 Health & Fitness Apps: App Store VS Play Store
Introduction With the start of new year, the health and fitness app market is booming, with users increasingly turning to digital solutions for their wellness needs in the goal of accomplishing their New Year’s resolutions. In this article, we’ll delve into a comprehensive comparison of the top 20 health and fitness apps available on the…
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TOP 20 Health & Fitness Apps on Android Play Store Japan
Introduction In today’s increasingly health-conscious world, the Health/Fitness app market is diverse, with many attractive apps for users interested in health management and fitness. We’ve previously explored the Top 20 free Health/Fitness apps for iOS App Store. In this article, we will continue to explore the Top 20 free Health/Fitness apps, but this time, in…
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How To Do Keyword Research For Your App in Japanese
Introduction In the vast digital landscape, mastering the art of keyword research is crucial for ensuring the visibility and success of your app. This holds especially true for Japan, a market with unique linguistic intricacies. This article guides you through the essential steps of keyword research, highlighting the importance and challenges specific to the Japanese…
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Marketing Your App in Japan: Do’s and Don’ts
Introduction In 2022, Japan ranked as the third-highest country in terms of consumer spending, trailing only China and the United States. The country’s smartphone user base continues to expand, making the Japanese app market one of the most dynamic and lucrative on a global scale. Because of this, app marketers have consistently sought opportunities to…
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ASO Audit Report: PayPal
Introduction The PayPal app currently holds the 20th rank in the Finance category on the App Store in Japan. An initial assessment using the an ASO tool reveals an ASO score of 176/300, with a visibility score of 38/100. This indicates a considerable opportunity for improvement in enhancing the app’s visibility and overall ranking. In…
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From Stars to Success: The Importance of Reviews in App Success
Introduction In the realms of app stores, where myriad applications strive to draw user attention, the journey from discovery to download is often guided by the insights of those who came before—user reviews and ratings. In a landscape where choice abounds, positive reviews and high ratings not only act as beacons of trust but also…
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