ASO
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aix, App Growth Awards 2023 ASO Company Finalist
The aix team recently flew to Berlin, Germany to attend the world’s largest global app business awards, App Growth Awards, as an ASO Company nominee. The App Growth Awards, organized by Business of Apps and the App Promotion Summit, took place on November 30, 2023. At the ‘App Growth Awards 2023,’ aix has earned the…
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![Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]](https://i0.wp.com/aixpost.com/wp-content/uploads/2023/12/Keywords-on-Discover-22.png?resize=400%2C266&ssl=1)
Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]
Introduction Exploring the intricacies of the Japanese language can be quite challenging. If you’re seeking relevant Japanese keywords within the app store, you’re in the right spot. This piece will explore the keywords featured in the Discover section on the Search page of the Apple App Store, providing insights into their connection with Japanese culture.…
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How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan
Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the rich cultural tapestry that defines this dynamic market. As global businesses set their sights on the Land of the Rising Sun, mastering App Store Optimization (ASO) becomes a crucial aspect of ensuring success in Japan’s…
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Matching Apps in Japan: Icon Trends
In our previous discussions, we delved into the dynamic world of dating and matching apps in Japan, unraveling the threads of promotion, ads, and keyword trends. Today, we embark on a visual journey, exploring the subtle nuances encapsulated in the icons of these apps. While icons might seem like mere graphical representations, they are, in…
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8 Things You Need to Do to Rank Your App Higher
Introduction In the fiercely competitive world of mobile apps, achieving a higher rank in the App Store can make all the difference in reaching your target audience. App Store Optimization (ASO) is the key to enhancing your app’s visibility and attracting more downloads. In this article, we’ll explore eight crucial steps to help you climb…
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ASO Audit Report: adidas
Introduction The adidas app currently holds the 3rd position in the Sports Category on the App Store in Japan. In assessing its App Store Optimization (ASO) standing, the ASO Index reveals an overall score of 229 out of 300, with a Visibility score of 59 out of 100. While the app is performing reasonably, there…
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ASO Audit Report: H&M
Introduction The H&M app, currently holding the 21st rank in the Shopping Category within the App Store Japan, shows potential for improvement in App Store Optimization (ASO). With an ASO score of 195/300, it becomes evident that there’s considerable room for enhancing visibility and ranking. This article aims to explore and address areas of improvement…
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How to Dominate the App Store with Strategic Keyword Selection for ASO
Introduction Are you struggling to get your app noticed in the crowded marketplace of the App Store? Don’t worry, you’re not alone. With millions of apps competing for attention, it’s crucial to have a strong ASO (App Store Optimization) strategy in place to stand out from the crowd. And one of the most powerful tools…
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ASO Audit Report: IKEA
Introduction The IKEA app, currently positioned as the 35th ranked app (at the time of writing) in the Shopping Category within the App Store Japan, demonstrates a fairly good performance in App Store Optimization (ASO), as indicated by its ASO Score of 202/300. However, this score reflects a lot of opportunity for improvement and further…
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Cultural Marketing: Exploring Opportunities on Japan’s Culture Day
Introduction Japan’s Culture Day, known as “Bunka no hi,” is a national holiday that holds a special place in the hearts of its people. Celebrated annually on November 3rd, it’s a day when the nation comes together to honor its rich cultural heritage, arts, and academic achievements. In this article, we’ll delve into the significance…
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