ASO
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ASO Is Essential for App Marketing. But What Is It?
Introduction Have you ever thought about how many apps exist? The data collected by statista (statista(apple),statista(Google)) in Q1 2022 shows that there are 3.8 million apps in Apple App Store and 3.3 million apps in Google Play Store. It means there are more than 7 million apps out there, and the number is increasing even now. So it…
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Unlocking the Top 10 Education Apps in Japan: Key Findings and Insights
Introduction The rise of educational apps has revolutionized the way people engage with learning materials, making education more accessible and interactive. In this article, we delve into a comparative analysis of the top 10 educational apps in Japan’s App Store and Play Store. By examining the keywords in their metadata, design patterns, promoted functions, and…
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Exploring the Impact of WWDC 2023 Updates on App Store Optimization
Introduction The annual Worldwide Developers Conference (WWDC) is a highly anticipated event for tech enthusiasts and developers alike. In its latest edition, WWDC 2023 unveiled a range of exciting updates and features that have the potential to reshape the app landscape, as we have looked into in our previous article (see WWDC 2023 and Apple’s New…
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iOS 16 and How It Affects ASO
Introduction Every September, Apple announces and releases new products and software updates. On September 13, 2022, Apple rolled out iOS 16, and this software update has drawn as much attention as new products, such as iPhone 14 series and Apple Watches. This article then briefly discusses some interesting changes and how some changes may affect…
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Google’s Helpful Content and Its Effect on ASO
Introduction Google has launched a new update on its search system, called “Helpful Content.” As Google is the world’s largest search portal that transfers 5.6 billion searches per day, so the newly-added search system tweak is something creators have to make a note of it and prepare for change. After the update is made, it passed about…
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Breaking Grammar Rules in App Stores
Introduction The previous articles were about the Korean and Japanese languages and how their linguistic characteristics may affect how users search apps on app stores. Yet the articles were written for English-speaking audiences who are interested in launching their apps in either the Korean or Japanese app market. So this article attempts to aid Korean…
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Hangul and How It Affects App Search in Korea
Introduction The app market in South Korea has been growing fastly, and now it is the third largest app market in East Asia, following China and Japan. Statista has projected that the number of app downloads in Korea will reach 1.796 billion in 2022. It is a large number for the population of South Korea is only…
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How to make ASO successful in Japanese
Introduction One of the most popular topics in the world of ASO is localization. Localization is essential when you want to expand the reach of your app to global. Just as you attempt to learn a couple of phrases in the language that is mainly spoken in the country you plan to travel to, it…
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Check Your ASO Score!
Introduction App Store Optimization(ASO) is an app marketing strategy that aims to increase an app’s search ranking and maximize its downloads. Applying ASO also brings more users as it is expected to increase organic downloads, so ASO has become a strategy that cannot be overlooked when it comes down to app marketing. This article will…
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Non-ASO Measures that Double the ASO Benefit
Introduction The algorithm of app stores is calculated by various factors, so it seems appropriate to implement ASO from diverse angles. While Meta Keyword Optimization is a must-to-take measure, other strategies may aid the raise the search ranking of the app. This article introduces the strategies that allow the app to obtain a wide range…
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