ASO
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Breaking Grammar Rules in App Stores
Introduction The previous articles were about the Korean and Japanese languages and how their linguistic characteristics may affect how users search apps on app stores. Yet the articles were written for English-speaking audiences who are interested in launching their apps in either the Korean or Japanese app market. So this article attempts to aid Korean…
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Hangul and How It Affects App Search in Korea
Introduction The app market in South Korea has been growing fastly, and now it is the third largest app market in East Asia, following China and Japan. Statista has projected that the number of app downloads in Korea will reach 1.796 billion in 2022. It is a large number for the population of South Korea is only…
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How to make ASO successful in Japanese
Introduction One of the most popular topics in the world of ASO is localization. Localization is essential when you want to expand the reach of your app to global. Just as you attempt to learn a couple of phrases in the language that is mainly spoken in the country you plan to travel to, it…
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Check Your ASO Score!
Introduction App Store Optimization(ASO) is an app marketing strategy that aims to increase an app’s search ranking and maximize its downloads. Applying ASO also brings more users as it is expected to increase organic downloads, so ASO has become a strategy that cannot be overlooked when it comes down to app marketing. This article will…
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Non-ASO Measures that Double the ASO Benefit
Introduction The algorithm of app stores is calculated by various factors, so it seems appropriate to implement ASO from diverse angles. While Meta Keyword Optimization is a must-to-take measure, other strategies may aid the raise the search ranking of the app. This article introduces the strategies that allow the app to obtain a wide range…
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How to Enhance App Store Rating – ASO – Advanced Review & Rating Optimization
Introduction A previous article, “CRO Advanced: How to Convert Visitors to Users,” introduced a strategy that increases the number of downloads and discussed optimizing the creatives (e.g. screenshots, icons, preview video, etc.) will lead to the growth of CVR. Yet bad ratings and reviews can easily hinder the impression of the app, even though its…
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How to Convert Visitors to Active Users – ASO – Advanced Conversion Rate Optimization
Introduction Article, “MKO: Advanced: How to Select the Perfect Keywords for Your App,” had introduced Meta Keyword Optimization as a strategy that makes your app to rank at high in the search result so its visibility can rise in return. However, the increase of visibility and the number of visits would not bear meaningful fruits…
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How to Select Perfect Keywords for Your App – ASO – Meta Keyword Optimization
Introduction How do the users find your app? Ads might have brought some, or some might have heard about the good reputation of the app. Yet a search on app stores has brought the most users to the app. If this is so, it will be important for your app to rank high when searched…
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Japan vs. Korea – App Store Product Page Comparison – ASO (Part 1)
Introduction While it is true both Japan and Korea are exotic to most western countries, Japan and Korea have various differences from each other. These two countries are geologically close, yet not close enough to make them one identical country. Rather, they have two distinct cultures of their own, so it is safe for any…
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Japan vs. Korea App Store Product Page Comparison – ASO (Part 2)
Introduction The previous article, Japan vs. Korea Part 1, discussed the differences between the screenshots in Korea and Japan. Even though it was the same app, screenshots on the Korean and Japanese Apple App Store had different characteristics and focal messages. This article now looks into the other metadata on the Korean and Japanese app stores to…
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