Local Media

Rocket A Week 3 July — Performance Comparison Case [Game / Genre: RPG]

aix

July 24, 2026

Rocket A

From a client’s perspective running CPE campaigns, CPA directly impacts overall campaign performance and CV volume. Using Evertale as a reference, the data below illustrates how performance changes when accessing local media directly with the same budget. App Overview Evertale is a Japanese mobile RPG centered around monster catching and training. With a low barrier…
Rocket A Week 2 July — Performance Comparison Case [Game / Strategy]

Rocket A

July 9, 2026

Rocket A

From a client’s perspective running CPE campaigns, CPA directly impacts overall campaign performance and CV volume. Using Lord Mobile as a reference, the data below illustrates how performance changes when accessing local media directly with the same budget. Campaign Overview Campaign Data (Average values based on user experience) Completion Days Daily Workload Difficulty Reward Amount…
The Hidden Layer in Japan’s UA Market

Rocket A

June 1, 2026

Rocket A

Japan is the world’s second-largest market for mobile game marketing spend. $1.8 billion on iOS, $1.2 billion on Android. (AppsFlyer, 2024) Most global advertisers enter Japan through Google and Meta. And most of them walk away wondering why results fell short. The reason is straightforward. Japan’s UA ecosystem has a layer that global advertisers can’t…