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  • The Importance of Milestones in Game Player Retention
    Rocket A

    The Importance of Milestones in Game Player Retention

  • When a Joke Isn’t Just a Joke
    Growth Insight

    When a Joke Isn’t Just a Joke

  • The Quiet Power of Not Showing Everything
    Growth Insight

    The Quiet Power of Not Showing Everything

  • Advertising as “Environment,” Not “Noise”
    Growth Insight

    Advertising as “Environment,” Not “Noise”

  • Virality-Driven Consumption: Where Sharing Meets Buying in Japan
    Growth Insight Trending in Japan

    Virality-Driven Consumption: Where Sharing Meets Buying in Japan

  • Understanding Japan’s Diagnostic Content Through Sharing Cycles
    Growth Insight Trending in Japan

    Understanding Japan’s Diagnostic Content Through Sharing Cycles

  • Nostalgia Reimagined Through a New Generation
    Growth Insight Trending in Japan

    Nostalgia Reimagined Through a New Generation

  • When Urban Infrastructure Becomes Media
    Growth Insight Trending in Japan

    When Urban Infrastructure Becomes Media

  • Beyond the Lipstick Effect: How N1 Marketing is Driving Japan’s Invisible Identity Boom
    Trending in Japan

    Beyond the Lipstick Effect: How N1 Marketing is Driving Japan’s Invisible Identity Boom

  • Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns
    Growth Insight, 韓国市場トレンド

    Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns

    aix

    February 21, 2025

    South Korea’s revised Electronic Commerce Act introduces strict regulations on auto-renewal subscriptions and dark patterns. Learn how businesses can comply with the new law taking effect in 2025.

  • Why Micro-Influencers Are Driving Brand Success in Japan
    Growth Insight, Trending in Japan

    Why Micro-Influencers Are Driving Brand Success in Japan

    aix

    February 6, 2025

    Discover why micro-influencers are driving brand success in Japan. Learn how their high engagement, trust, and niche targeting make them a powerful marketing tool.

  • The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game
    Growth Insight, Trending in Japan

    The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game

    aix

    February 5, 2025

    Unlock the secrets of influencer marketing in Japan and Korea with aix Inc.’s Never Snooze. Learn how macro, micro, and nano influencers shape brand engagement, and discover the best strategies to build trust, create viral buzz, and maximize social media impact in these unique markets.

  • Case Study: Helio Games’ Amikin Adventure
    Case Study, Growth Insight

    Case Study: Helio Games’ Amikin Adventure

    aix

    January 9, 2025

    Based on thorough market research and target user analysis, aix optimized their screenshots. This resulted in an improved conversion rate and successfully acquired users with a high LTV (lifetime value).

  • Case Study: Tiimo
    Case Study, Growth Insight

    Case Study: Tiimo

    aix

    January 8, 2025

    aix’s expertise made all the difference in establishing a more localized presence for Tiimo in the Korean and Japanese markets.

  • What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar
    Growth Insight

    What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar

    aix

    December 26, 2024

    As we wrap up the year, marketers, developers, and industry leaders gathered at the aix Virtual Coffee Break webinar on…

  • Case Study: Data.ai’s Phone Guardian
    Case Study, Growth Insight

    Case Study: Data.ai’s Phone Guardian

    aix

    December 25, 2024

    Client’s KPI Strategy Services We Offered ASO Icon (Both JP & KR)  Based on market research and our previous experience…

  • aix Nominated for Two Prestigious Categories in the App Growth Awards 2024
    ASO, Growth Insight

    aix Nominated for Two Prestigious Categories in the App Growth Awards 2024

    aix

    November 15, 2024

    aix has been nominated for two categories at the App Growth Awards 2024: Social & Influencer Campaign and App Marketer of the Year. Join us in celebrating this exciting achievement!

  • From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
    Growth Insight

    From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending

    aix

    November 14, 2024

    South Korea’s mobile market in 2024 shows a shift in user habits. Learn how OTT platforms and webtoons are rising, while traditional RPGs face revenue decline.

  • Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
    Growth Insight

    Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar

    aix

    November 6, 2024

    Learn effective strategies for mobile game marketing in Korea, covering popular game categories, user acquisition tactics, cultural nuances in advertising, and budget allocation for different game grades. Gain valuable insights for success in Korea’s competitive gaming market.

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