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“Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
When a film about kabuki, a 400-year-old Japanese art form, surpasses ¥16.2 billion (USD $110 million) in box office revenue,…
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Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss
Tokyo Game Show (TGS) has long been more than just a consumer event—it is Asia’s premier stage where the global…
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Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts
Fujifilm’s Instax Mini 12 instant camera carries on a legacy of on-the-spot photo fun. By March 2025, the Instax series…
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Unlock Success in Japan and Korea’s App Store Market with ASOindex
In today’s competitive app market, standing out is crucial, especially in key regions like Japan and Korea compare to app…
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Launching Custom Product Pages in Japan & Korea market for Global App Marketers
🚀 Why Custom Product Pages (CPPs) Matter in 2025 In the hyper-competitive mobile app landscape of 2025, Custom Product Pages…
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Japan’s Mahjong Game Boom: A Modern Revival
Japan is experiencing a mahjong game boom, driven by digital platforms and cultural shifts. This analysis post explores the phenomenon’s…
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The Evolution of Time-Saving Trends in Japan: An App Marketer’s Perspective
タイパ(Taipa: Time Performance) Japan’s relationship with time has long been characterized by precision, discipline, and a deep respect for process….
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Launch of “Rocket A” — A Comprehensive Japan-Focused Marketing (CPE, UA) Media for Mobile Game
“Rocket A”: A New Performance-Driven Service for Acquiring Japanese Users. [Shibuya, Tokyo, March 3, 2025] – aix Inc., a leading app organic…
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Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns
South Korea’s revised Electronic Commerce Act introduces strict regulations on auto-renewal subscriptions and dark patterns. Learn how businesses can comply with the new law taking effect in 2025.
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Why Micro-Influencers Are Driving Brand Success in Japan
Discover why micro-influencers are driving brand success in Japan. Learn how their high engagement, trust, and niche targeting make them a powerful marketing tool.