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Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts
Fujifilm’s Instax Mini 12 instant camera carries on a legacy of on-the-spot photo fun. By March 2025, the Instax series – known as “Cheki” in Japan – surpassed 100 million units sold worldwide, a milestone few would have predicted in today’s smartphone era. Cheki: A Japanese Cultural Phenomenon In Japan, the Instax instant camera isn’t…
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Unlock Success in Japan and Korea’s App Store Market with ASOindex
In today’s competitive app market, standing out is crucial, especially in key regions like Japan and Korea compare to app economy in english. For global app service companies looking to penetrate these markets, App Store Optimization (ASO) is essential for gaining visibility and boosting downloads. While ASO may not directly improve every performance metric, it…
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Launching Custom Product Pages in Japan & Korea market for Global App Marketers
🚀 Why Custom Product Pages (CPPs) Matter in 2025 In the hyper-competitive mobile app landscape of 2025, Custom Product Pages (CPPs) have emerged as a critical growth lever for performance-driven user acquisition (UA) teams. Apple reports that apps utilizing CPPs in tandem with paid one campaigns have experienced: These results are not anomalies. With increasing…
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Japan’s Mahjong Game Boom: A Modern Revival
Japan is experiencing a mahjong game boom, driven by digital platforms and cultural shifts. This analysis post explores the phenomenon’s key drivers why mahjong game so popular in Japan. Background of the Booming Once considered a pastime reserved for the older generation, mahjong is now experiencing a remarkable revival in Japan. Far beyond the traditional…
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The Evolution of Time-Saving Trends in Japan: An App Marketer’s Perspective
タイパ(Taipa: Time Performance) Japan’s relationship with time has long been characterized by precision, discipline, and a deep respect for process. Traditionally, Japanese society valued thoroughness over speed, with decision-making and daily routines reflecting a preference for careful deliberation rather than haste & speed. However, in recent years, a significant transformation has taken place, especially among younger…
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Launch of “Rocket A” — A Comprehensive Japan-Focused Marketing (CPE, UA) Media for Mobile Game
“Rocket A”: A New Performance-Driven Service for Acquiring Japanese Users. [Shibuya, Tokyo, March 3, 2025] – aix Inc., a leading app organic marketing company, has launched a soft launching version of Rocket A, a new media platform designed to help overseas game publishers and developers efficiently enter the Japanese market and acquire Japanese users. Rocket A is a CPE (Cost…
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Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns
South Korea’s revised Electronic Commerce Act introduces strict regulations on auto-renewal subscriptions and dark patterns. Learn how businesses can comply with the new law taking effect in 2025.
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Why Micro-Influencers Are Driving Brand Success in Japan
Discover why micro-influencers are driving brand success in Japan. Learn how their high engagement, trust, and niche targeting make them a powerful marketing tool.
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The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game
Unlock the secrets of influencer marketing in Japan and Korea with aix Inc.’s Never Snooze. Learn how macro, micro, and nano influencers shape brand engagement, and discover the best strategies to build trust, create viral buzz, and maximize social media impact in these unique markets.
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Case Study: Helio Games’ Amikin Adventure
Based on thorough market research and target user analysis, aix optimized their screenshots. This resulted in an improved conversion rate and successfully acquired users with a high LTV (lifetime value).