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  • 8AM, Yamanote Line. 81% of These Passengers Are Already Your Audience.
    Rocket A

    8AM, Yamanote Line. 81% of These Passengers Are Already Your Audience.

  • What is a “Peel-and-Take Advertisement” in the Digital Age?
    Growth Insight

    What is a “Peel-and-Take Advertisement” in the Digital Age?

  • Google and Meta Are Your Foundation.
Not Your Full Strategy.
    Rocket A

    Google and Meta Are Your Foundation. Not Your Full Strategy.

  • Where Japan Market Entry Patterns Start to Converge
    Growth Insight

    Where Japan Market Entry Patterns Start to Converge

  • When Early Wins in Japan Start to Mislead App Growth Strategy
    Growth Insight

    When Early Wins in Japan Start to Mislead App Growth Strategy

  • Japan Isn’t Expensive — Your CPI Strategy Is
    Rocket A

    Japan Isn’t Expensive — Your CPI Strategy Is

  • Understanding Japan’s Diagnostic Content Through Sharing Cycles
    Growth Insight Trending in Japan

    Understanding Japan’s Diagnostic Content Through Sharing Cycles

  • Nostalgia Reimagined Through a New Generation
    Growth Insight Trending in Japan

    Nostalgia Reimagined Through a New Generation

  • When Urban Infrastructure Becomes Media
    Growth Insight Trending in Japan

    When Urban Infrastructure Becomes Media

  • State of the Mobile Game Market in Japan (2023-2024)
    Growth Insight, Trending in Japan

    State of the Mobile Game Market in Japan (2023-2024)

    aix

    October 11, 2024

    Explore Japan’s mobile game market in 2023, its recovery, growth trends, and changing consumer preferences in the evolving global landscape.

  • aix Joins RevenueCat’s Inaugural App Growth Annual 2024 as Workshop Speakers in San Francisco
    Growth Insight

    aix Joins RevenueCat’s Inaugural App Growth Annual 2024 as Workshop Speakers in San Francisco

    aix

    October 10, 2024

    At RevenueCat’s App Growth Annual 2024, aix discussed essential growth strategies for app success in Japan and Korea, two of the world’s largest markets.

  • Unveiling the Future of Gaming: Highlights and Insights from TGS 2024
    Growth Insight, Trending in Japan

    Unveiling the Future of Gaming: Highlights and Insights from TGS 2024

    aix

    October 4, 2024

    The Tokyo Game Show (TGS) 2024, held from September 26 to 29 at Makuhari Messe in Chiba Prefecture, Japan, was…

  • Tokyo Game Talk: An Evening of Insights and Networking
    Growth Insight, Trending in Japan

    Tokyo Game Talk: An Evening of Insights and Networking

    aix

    September 26, 2024

    Tokyo Game Talk 2024, hosted by AIX and Apptica, brought together industry leaders to explore the Japanese game market. Discover key insights shared during this exclusive event in Shibuya.

  • Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically
    ASO, Growth Insight

    Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically

    aix

    September 24, 2024

    Introduction When launching a game app in the Japanese market, foreign companies often face unique challenges in Japan. One such…

  • Engaging Japanese Gamers: X (Twitter) Content Tactics for Mobile Games
    Growth Insight, Trending in Japan

    Engaging Japanese Gamers: X (Twitter) Content Tactics for Mobile Games

    Jamie Lou Borile

    September 20, 2024

    Discover how top mobile games in Japan leverage X (Twitter) for effective content marketing. Learn popular strategies like using comics, event calendars, and character introductions to engage Japanese audiences.

  • Top Global Games in July 2024 in the Korean Market
    Growth Insight

    Top Global Games in July 2024 in the Korean Market

    Allen Park

    August 8, 2024

    Uncover the leading global games that dominated Korean player spending in July 2024. This analysis dives into the top 100 revenue-generating games on Korea’s Play Store from July 6th to August 6th.

  • Analyzing Top Game Updates: Insights from Japan’s Mobile Gaming Market in July 2024
    Creatives, Growth Insight, Trending in Japan

    Analyzing Top Game Updates: Insights from Japan’s Mobile Gaming Market in July 2024

    Jamie Lou Borile

    August 7, 2024

    Discover how top mobile games in Japan gained downloads in July 2024 through effective updates. Learn the key strategies behind their success and what types of updates drove significant user engagement.

  • Onboarding & Paywall in Japan: Key Takeaways from our July Webinar
    Creatives, Growth Insight, Trending in Japan

    Onboarding & Paywall in Japan: Key Takeaways from our July Webinar

    Jamie Lou Borile

    July 26, 2024

    Discover key insights from our recent webinar, “Onboarding & Paywall in Japan: Where Little Changes Make Big Returns.” Learn effective strategies for user onboarding and paywall timing in Japanese apps. Rewatch the webinar and download the presentation for actionable takeaways.

  • The Rise of Subscription Business Models in Japan: A Strategic Opportunity for Marketers
    Growth Insight, Trending in Japan

    The Rise of Subscription Business Models in Japan: A Strategic Opportunity for Marketers

    Jamie Lou Borile

    July 25, 2024

    Discover the rising trend of subscription business models in Japan. Learn how app marketers can leverage this growing market opportunity across various sectors like fashion, lifestyle, education, and more.

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