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Case Study: Tiimo
aix’s expertise made all the difference in establishing a more localized presence for Tiimo in the Korean and Japanese markets.
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What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar
As we wrap up the year, marketers, developers, and industry leaders gathered at the aix Virtual Coffee Break webinar on December 19, 2024, to discuss the transformative trends that defined Japan’s app and game markets this year and how to leverage these insights for 2025 success. Key Takeaways from the Webinar Our discussion covered the…
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Case Study: Data.ai’s Phone Guardian
Client’s KPI Strategy Services We Offered ASO Icon (Both JP & KR) Based on market research and our previous experience in creatives in Japan and Korea, we attempted, icon with Max (the mascot of the app), an abstract symbol depicting security, Max with text, and the change of the faces of Max over 3 cycles…
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aix Nominated for Two Prestigious Categories in the App Growth Awards 2024
aix has been nominated for two categories at the App Growth Awards 2024: Social & Influencer Campaign and App Marketer of the Year. Join us in celebrating this exciting achievement!
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From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
South Korea’s mobile market in 2024 shows a shift in user habits. Learn how OTT platforms and webtoons are rising, while traditional RPGs face revenue decline.
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Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
Learn effective strategies for mobile game marketing in Korea, covering popular game categories, user acquisition tactics, cultural nuances in advertising, and budget allocation for different game grades. Gain valuable insights for success in Korea’s competitive gaming market.
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Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
Explore the top mobile game categories in Korea for 2024, where action, casual, and RPG games lead the iOS and Android charts through strategic choices and strong IPs.
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
Since January 23, 2024, significant changes in Japan’s app marketing landscape and strategies for Google Play Store have emerged, influenced by both UI updates and broader market trends. Traditionally, Japan has been an Apple-dominated market with iPhones holding a large share. However, the Android market has been gradually gaining ground, particularly since the introduction of…
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State of the Mobile Game Market in Japan (2023-2024)
Explore Japan’s mobile game market in 2023, its recovery, growth trends, and changing consumer preferences in the evolving global landscape.
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aix Joins RevenueCat’s Inaugural App Growth Annual 2024 as Workshop Speakers in San Francisco
At RevenueCat’s App Growth Annual 2024, aix discussed essential growth strategies for app success in Japan and Korea, two of the world’s largest markets.