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Why Japanese Gen Z is Obsessed with This Restaurant’s Unique TikTok Trend
Discover how a unique restaurant in Japan sparked a viral TikTok trend among Gen Z with creative bird’s-eye-view meal videos. Learn about the trend’s origins, its appeal, and what it reveals about Japanese social media behavior.
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Trending Keywords and Creatives on the Top Ranking Rhythm Games in Japan App Store
Introduction Japan is a difficult country to localize into, especially when you don’t have any idea how the language works. We’re now living in a world where AI is becoming a norm, however, machine-translation still has its limitations. And in ASO, using only machine translation for Japan store listings can make or break your brand.…
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Mother’s Day in Japan: Celebration, Trends, and Creative Insights
Introduction Mother’s Day in Japan, locally known as 母の日 “Haha no Hi,” is a heartfelt celebration held annually on the second Sunday of May. This day mirrors the global tradition of honoring motherhood with gestures of love and appreciation. This article aims to explore how the Japanese celebrate Mother’s Day, highlight current trends, and delve…
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Exploring Top Schedule Management Apps on the Japanese App Store
Introduction To gain trend insights on the Japanese App Store, my team records keywords that appear on the Discover section of Search tab in App Store each day. This section can be a really good source of keyword insights, especially on a language that is foreign to you. In this article, I’m taking the insights…
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ASO Hacks: The Limits of Machine-Translation and How to Overcome Them
Introduction The advancement of machine translation and AI has greatly simplified the process of localizing apps for global markets. The truth is, while AI and machine translation tools have certainly made strides in understanding and translating languages, when it comes to ASO, they often fall short. This is particularly true in complex languages such as…
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Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan: Market Information / UA / ASO,” which was aimed at providing comprehensive insights into the Japanese mobile gaming market. Held from 11:00 AM to 12:00 NN (CET), this event brought together industry professionals from across…
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Analyzing the Top Ranking Savings Apps on Japan’s App Store
Introduction Everyday, my team is taking note of the keywords showing up on the Discover section of Search tab in App Store to gain trend insights. In this article, I’d like to take the insights further by picking up a keyword and observe the ranking apps in this trending keyword. See patterns in creatives and…
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Is Google Really The Most Efficient Advertisement Media in Japan?
Introduction Google, a global titan in search engines, also commands a significant presence in Japan’s digital advertising market. This raises an important question: is Google’s advertising efficiency superior to that of local Japanese ad media? This article explores the market share and effectiveness of various digital advertising platforms in Japan, providing insight into the strategic…
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Understanding Golden Week in Japan: Business and Ad Design Creatives
Introduction Golden Week in Japan is a collection of four national holidays within seven days. It is one of the busiest holiday seasons in Japan, both for local and international tourism. The week typically falls between the end of April and the beginning of May, encompassing Showa Day, Constitution Memorial Day, Greenery Day, and Children’s…
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Long CPE in Japan: Is It Really That Promising?
Introduction The success of Royal Match through Customer Playable Ads (CPE) in Japan has sparked intrigue and raised questions about the efficacy of this marketing strategy. While Royal Match’s triumph showcases the potential of CPE, many wonder if it’s an exclusive boon for this particular game or if it’s a viable strategy solely for casual…