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  • Rocket A Week 2 July — Performance Comparison Case [Game / Strategy]
    Rocket A

    Rocket A Week 2 July — Performance Comparison Case [Game / Strategy]

  • The Hidden Truth You Can Learn from Mochurin
    Growth Insight

    The Hidden Truth You Can Learn from Mochurin

  • Games Got All the Attention. Non-Gaming Apps Were Always the Point.
    Rocket A

    Games Got All the Attention. Non-Gaming Apps Were Always the Point.

  • Why Do Characters in Japan Stay Relevant for Decades?
    Creatives Growth Insight

    Why Do Characters in Japan Stay Relevant for Decades?

  • IAA Games and Reward UA: Monetizing Without Charging Users
    Rocket A

    IAA Games and Reward UA: Monetizing Without Charging Users

  • Why Are Japanese Gift Categories So Specific?
    Growth Insight

    Why Are Japanese Gift Categories So Specific?

  • Virality-Driven Consumption: Where Sharing Meets Buying in Japan
    Growth Insight Trending in Japan

    Virality-Driven Consumption: Where Sharing Meets Buying in Japan

  • Understanding Japan’s Diagnostic Content Through Sharing Cycles
    Growth Insight Trending in Japan

    Understanding Japan’s Diagnostic Content Through Sharing Cycles

  • Nostalgia Reimagined Through a New Generation
    Growth Insight Trending in Japan

    Nostalgia Reimagined Through a New Generation

  • Recap of 2024 Marketing Trends in Japan So Far: Key Takeaways from Our June Webinar
    Trending in Japan

    Recap of 2024 Marketing Trends in Japan So Far: Key Takeaways from Our June Webinar

    Jamie Lou Borile

    July 17, 2024

    Explore how personalization, immersive experiences, rising subscriptions, and borderless e-commerce are shaping the industry.

  • Japanese Gen Z Trend Report: Trending Events and Things
    Trending in Japan

    Japanese Gen Z Trend Report: Trending Events and Things

    Jamie Lou Borile

    June 21, 2024

    Explore the latest trends captivating Generation Z in Japan with insights from Z総研’s 2024 report. From the resurgence of cultural icons like Hello Kitty to the global influence of trends like Ballet Core and BeReal, discover how these dynamics shape youth culture and offer strategic opportunities for marketers aiming to engage effectively in this dynamic…

  • Where Do Japanese People Get Their News in 2024?
    Trending in Japan

    Where Do Japanese People Get Their News in 2024?

    Jamie Lou Borile

    June 19, 2024

    Explore how news consumption varies across generations in Japan, from TV dominance among seniors to social media preference among youths. Discover insights into changing media habits and implications for digital strategies in Japan’s diverse market.

  • Insights from WWDC 2024: Key Takeaways for App Marketers
    ASO

    Insights from WWDC 2024: Key Takeaways for App Marketers

    Jamie Lou Borile

    June 13, 2024

    Discover the latest updates from Apple’s WWDC 2024 and learn how they can transform your app marketing strategy. From iOS 18 customization to advanced AI features, stay ahead with these innovative tools and insights.

  • Game Ad Creatives: Latest Trends Released by LINE and Yahoo! Japan
    Creatives, Trending in Japan

    Game Ad Creatives: Latest Trends Released by LINE and Yahoo! Japan

    Jamie Lou Borile

    June 11, 2024

    Discover the latest trends in game advertising from Japan’s top platforms, LINE and Yahoo. Explore innovative strategies and elements resonating with Japanese audiences, and learn how to leverage them for success in the dynamic gaming market.

  • Can Incorporating Anime Enhance Your Brand in Japan?
    Creatives, Trending in Japan

    Can Incorporating Anime Enhance Your Brand in Japan?

    Jamie Lou Borile

    June 7, 2024

    Explore effective anime marketing strategies in Japan to connect deeply with audiences. Learn to leverage anime for impactful advertising.

  • Mobile Game Marketing in Japan: Creatives / Influencers / Branding / Strategy: Key Takeaways from Our Latest Webinar
    Growth Insight

    Mobile Game Marketing in Japan: Creatives / Influencers / Branding / Strategy: Key Takeaways from Our Latest Webinar

    Jamie Lou Borile

    June 4, 2024

    Unleash your mobile game’s potential in Japan! Recap our webinar on crafting creatives, influencer marketing, branding & strategic planning to win over the Japanese mobile gaming market.

  • Observing the Top English Conversation Apps in the Japanese App Store
    ASO, Trending in Japan

    Observing the Top English Conversation Apps in the Japanese App Store

    Jamie Lou Borile

    May 31, 2024

    Explore the top English conversation apps in the Japanese App Store, focusing on App Store Optimization (ASO) trends. Discover key strategies in titles, icons, screenshots, and color schemes that contribute to their success.

  • I/O 2024: What’s New in Google Play for Mobile Marketers and ASO Practitioners
    ASO

    I/O 2024: What’s New in Google Play for Mobile Marketers and ASO Practitioners

    Jamie Lou Borile

    May 29, 2024

    Discover the latest updates from Google I/O 2024 for mobile marketers and ASO practitioners. Learn about new tools, Engage SDK, enhanced security measures, and revenue optimization strategies designed to boost app success across all categories.

  • iPhone vs Android in Japan: Understanding User Demographics and Preferences
    Trending in Japan

    iPhone vs Android in Japan: Understanding User Demographics and Preferences

    Jamie Lou Borile

    May 28, 2024

    Introduction The ongoing debate between iPhone and Android users is a global phenomenon, but understanding the specifics within different regions can provide valuable insights for marketers, developers, and consumers alike. In Japan, the preferences for these smartphone giants vary significantly by age, reasons for upgrading, and key purchasing factors. This article delves deep into the…

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