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Analyzing the Top Ranking Savings Apps on Japan’s App Store
Introduction Everyday, my team is taking note of the keywords showing up on the Discover section of Search tab in…
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Is Google Really The Most Efficient Advertisement Media in Japan?
Introduction Google, a global titan in search engines, also commands a significant presence in Japan’s digital advertising market. This raises…
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Understanding Golden Week in Japan: Business and Ad Design Creatives
Introduction Golden Week in Japan is a collection of four national holidays within seven days. It is one of the…
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Long CPE in Japan: Is It Really That Promising?
Introduction The success of Royal Match through Customer Playable Ads (CPE) in Japan has sparked intrigue and raised questions about…
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Sakura Adaptations in App Store Creatives in Japan Spring 2024
Introduction The allure of cherry blossoms, or Sakura, has transcended centuries, from as far back as the 1500s, when they…
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Recap & Insights: Creatives in Japan: Does Japan Really Like Sakura? Webinar
Tokyo, Japan – March 28, 2024 In an effort to make Japanese marketing insights more accessible to English-speaking audiences, aix…
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9 Essential Tips for Creating Japanese Advertisements to Promote Your Product
Creating successful advertisements in Japan requires a cultural differentiated approach that respects cultural sensitivities, leverages local trends, and customers strategies…
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Understanding Japanese Fonts: Which Font Should I Use for My Creatives in the Japanese Market?
Introduction Typography is not just a matter of selecting pretty fonts; it’s a powerful tool that can significantly influence the…
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Exploring the App Store Connect API 3.4 Update: A Threat or An Opportunity?
Introduction The latest release of App Store Connect’s API 3.4 heralds a groundbreaking transformation in data accessibility, specifically within the…
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Sakura Sells: Why Cherry Blossom Advertising Works for the Japanese Market
Introduction In the heart of Japan, cherry blossoms are not just a seasonal spectacle; they carry profound significance intertwined with…