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From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
South Korea’s mobile market in 2024 shows a shift in user habits. Learn how OTT platforms and webtoons are rising, while traditional RPGs face revenue decline.
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Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
Learn effective strategies for mobile game marketing in Korea, covering popular game categories, user acquisition tactics, cultural nuances in advertising, and budget allocation for different game grades. Gain valuable insights for success in Korea’s competitive gaming market.
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Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
Explore the top mobile game categories in Korea for 2024, where action, casual, and RPG games lead the iOS and Android charts through strategic choices and strong IPs.
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
Since January 23, 2024, significant changes in Japan’s app marketing landscape and strategies for Google Play Store have emerged, influenced by both UI updates and broader market trends. Traditionally, Japan has been an Apple-dominated market with iPhones holding a large share. However, the Android market has been gradually gaining ground, particularly since the introduction of…
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State of the Mobile Game Market in Japan (2023-2024)
Explore Japan’s mobile game market in 2023, its recovery, growth trends, and changing consumer preferences in the evolving global landscape.
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aix Joins RevenueCat’s Inaugural App Growth Annual 2024 as Workshop Speakers in San Francisco
At RevenueCat’s App Growth Annual 2024, aix discussed essential growth strategies for app success in Japan and Korea, two of the world’s largest markets.
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Unveiling the Future of Gaming: Highlights and Insights from TGS 2024
The Tokyo Game Show (TGS) 2024, held from September 26 to 29 at Makuhari Messe in Chiba Prefecture, Japan, was a landmark event in the gaming industry globally. As one of the world’s largest video game expos, TGS 2024 attracted a record-breaking 274,739 visitors, marking a 12.9% increase from the previous year as of nikkei…
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Tokyo Game Talk: An Evening of Insights and Networking
Tokyo Game Talk 2024, hosted by AIX and Apptica, brought together industry leaders to explore the Japanese game market. Discover key insights shared during this exclusive event in Shibuya.
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Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically
Introduction When launching a game app in the Japanese market, foreign companies often face unique challenges in Japan. One such challenge is understanding and utilizing user reviews effectively. User reviews are not merely reflections of product quality; they offer profound insights into how users perceive and engage with your app. For foreign developers and marketers,…
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Engaging Japanese Gamers: X (Twitter) Content Tactics for Mobile Games
Discover how top mobile games in Japan leverage X (Twitter) for effective content marketing. Learn popular strategies like using comics, event calendars, and character introductions to engage Japanese audiences.