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  • 8AM, Yamanote Line. 81% of These Passengers Are Already Your Audience.
    Rocket A

    8AM, Yamanote Line. 81% of These Passengers Are Already Your Audience.

  • What is a “Peel-and-Take Advertisement” in the Digital Age?
    Growth Insight

    What is a “Peel-and-Take Advertisement” in the Digital Age?

  • Google and Meta Are Your Foundation.
Not Your Full Strategy.
    Rocket A

    Google and Meta Are Your Foundation. Not Your Full Strategy.

  • Where Japan Market Entry Patterns Start to Converge
    Growth Insight

    Where Japan Market Entry Patterns Start to Converge

  • When Early Wins in Japan Start to Mislead App Growth Strategy
    Growth Insight

    When Early Wins in Japan Start to Mislead App Growth Strategy

  • Japan Isn’t Expensive — Your CPI Strategy Is
    Rocket A

    Japan Isn’t Expensive — Your CPI Strategy Is

  • Understanding Japan’s Diagnostic Content Through Sharing Cycles
    Growth Insight Trending in Japan

    Understanding Japan’s Diagnostic Content Through Sharing Cycles

  • Nostalgia Reimagined Through a New Generation
    Growth Insight Trending in Japan

    Nostalgia Reimagined Through a New Generation

  • When Urban Infrastructure Becomes Media
    Growth Insight Trending in Japan

    When Urban Infrastructure Becomes Media

  • TOP 20 Health & Fitness Apps on Android Play Store Japan
    ASO, Trending in Japan

    TOP 20 Health & Fitness Apps on Android Play Store Japan

    Sea Seino

    January 18, 2024

    Introduction In today’s increasingly health-conscious world, the Health/Fitness app market is diverse, with many attractive apps for users interested in…

  • From Purchase to Play: Unveiling Japanese Gen Z Gaming Landscape
    Trending in Japan

    From Purchase to Play: Unveiling Japanese Gen Z Gaming Landscape

    Jamie Lou Borile

    January 17, 2024

    Introduction In the dynamic landscape of gaming, understanding the attitudes and preferences of different generations is crucial for both industry…

  • How To Do Keyword Research For Your App in Japanese
    ASO

    How To Do Keyword Research For Your App in Japanese

    Jamie Lou Borile

    January 16, 2024

    Introduction In the vast digital landscape, mastering the art of keyword research is crucial for ensuring the visibility and success…

  • Marketing Your App in Japan: Do’s and Don’ts
    ASO, Growth Insight

    Marketing Your App in Japan: Do’s and Don’ts

    Jamie Lou Borile

    January 15, 2024

    Introduction In 2022, Japan ranked as the third-highest country in terms of consumer spending, trailing only China and the United…

  • ASO Audit Report: PayPal
    ASO

    ASO Audit Report: PayPal

    Jamie Lou Borile

    January 14, 2024

    Introduction The PayPal app currently holds the 20th rank in the Finance category on the App Store in Japan. An…

  • Unlocking the Debate: Government’s Push for App Store Competition in Japan
    Growth Insight

    Unlocking the Debate: Government’s Push for App Store Competition in Japan

    Jamie Lou Borile

    January 13, 2024

    Introduction In a groundbreaking move on June 16, the Digital Market Competition Headquarters of the Japanese government unveiled the “Competition…

  • From Stars to Success: The Importance of Reviews in App Success
    ASO

    From Stars to Success: The Importance of Reviews in App Success

    Allen Park

    January 12, 2024

    Introduction In the realms of app stores, where myriad applications strive to draw user attention, the journey from discovery to…

  • Exploring the Trend: Why Japanese People Juggle Multiple SNS Accounts
    Growth Insight, Trending in Japan

    Exploring the Trend: Why Japanese People Juggle Multiple SNS Accounts

    Jamie Lou Borile

    January 12, 2024

    Introduction In recent years, Japan has witnessed a surge in the trend of individuals maintaining multiple social media accounts, reshaping…

  • “Edutainment”: Gen Z Males’ Top Gaming Picks in Japan
    Trending in Japan

    “Edutainment”: Gen Z Males’ Top Gaming Picks in Japan

    Jamie Lou Borile

    January 11, 2024

    Introduction SHIBUYA109 lab. has expanded its annual survey to delve into the gaming preferences of around 20-year-old men, presenting the…

  • How to Conduct Competitor Research for a Successful ASO
    ASO

    How to Conduct Competitor Research for a Successful ASO

    Allen Park

    January 10, 2024

    Introduction In the field of app stores, mastering App Store Optimization (ASO) requires a deep dive into understanding not just…

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