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Exploring the App Store Connect API 3.4 Update: A Threat or An Opportunity?
Introduction The latest release of App Store Connect’s API 3.4 heralds a groundbreaking transformation in data accessibility, specifically within the Analytics domain. In this exploration, we’ll delve into the significant improvements brought about by this update, fundamentally altering our approach to comprehending and leveraging app data. As we embark on this journey, a key question…
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Sakura Sells: Why Cherry Blossom Advertising Works for the Japanese Market
Introduction In the heart of Japan, cherry blossoms are not just a seasonal spectacle; they carry profound significance intertwined with the lives of its people. In this article, we’ll delve into the profound meaning cherry blossoms hold in Japanese culture and why incorporating them into advertising can be remarkably effective. Exploring the Symbolism: What Does…
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Recap & Insights: “Dating Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – February 28, 2024 Aiming to enhance the accessibility of Japanese marketing insights for English-speaking audiences, aix Inc., a growth marketing agency based in Tokyo, organized an casual online event targeting ASO and marketing professionals all over the world. This event, themed around exploring Japanese culture and leading Japanese applications over coffee, was…
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I’m An “Uncle” If I Use This Punctuation Mark?: Decoding the Evolution of Punctuations in Japan
Introduction The world of digital communication is witnessing a fascinating transformation in the way punctuation marks are perceived in Japan. This article delves into the intriguing world of punctuation and emojis, uncovering how the younger generation’s perception differs from their older counterparts. Let’s explore the significance of full stops, white hearts, red exclamation marks, and…
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Spatial Computing Revolution: Adapting ASO to Apple Vision Pro
Introduction With the lack of wow-worthy features in the latest iPhone 15, we get a hunch that Apple is exerting its efforts and putting its focus on the release of Apple Vision Pro. 2nd of February 2024, the highly anticipated Apple Vision Pro was finally launched, following the start of pre-orders on 19th of January.…
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How Japanese People Celebrate Valentine’s Day
Introduction Valentine’s Day, the day of expressing love to that one special person, takes a distinctive turn in Japan. Unlike the Western tradition, where both men and women engage in gift exchanges, Japan’s Valentine’s Day follows a unique set of customs and traditions. In this article, we delve into the intriguing ways Japanese people celebrate…
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How Japanese People Navigate the Maze of Love in a Culture of Constraints
Introduction In a country rich with cultural traditions and societal expectations, finding love in Japan has its unique challenges. The reserved nature of Japanese culture often makes it difficult for individuals to meet new people organically. Let’s delve into the intricacies of Japanese dating culture and explore the evolving landscape shaped by modern technology. Traditional…
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Valentines in Japan: Love Is In The App
Introduction Valentine’s Day – a celebration of love that varies across cultures. While the rest of the world is accustomed to grand gestures and gift exchanges, Japan has its own distinctive way of celebrating this day of love. Let’s unravel the fascinating world of Valentines in Japan, where chocolates take center stage, and matchmaking apps…
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Recap & Insights: “Health & Fitness Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – January 31, 2024 In an effort to make Japan marketing insights more accessible in English language, aix Inc., a Tokyo-based marketing agency, held a casual online event with the theme of chatting about Japanese culture and top Japanese apps over a cup of coffee. Entitled “Virtual Coffee Break: Health & Fitness Apps…
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Japan’s Top 20 Health & Fitness Apps: App Store VS Play Store
Introduction With the start of new year, the health and fitness app market is booming, with users increasingly turning to digital solutions for their wellness needs in the goal of accomplishing their New Year’s resolutions. In this article, we’ll delve into a comprehensive comparison of the top 20 health and fitness apps available on the…