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ASO Hacks: The Limits of Machine-Translation and How to Overcome Them
Introduction The advancement of machine translation and AI has greatly simplified the process of localizing apps for global markets. The truth is, while AI and machine translation tools have certainly made strides in understanding and translating languages, when it comes to ASO, they often fall short. This is particularly true in complex languages such as…
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Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan: Market Information / UA / ASO,” which was aimed at providing comprehensive insights into the Japanese mobile gaming market. Held from 11:00 AM to 12:00 NN (CET), this event brought together industry professionals from across…
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Analyzing the Top Ranking Savings Apps on Japan’s App Store
Introduction Everyday, my team is taking note of the keywords showing up on the Discover section of Search tab in App Store to gain trend insights. In this article, I’d like to take the insights further by picking up a keyword and observe the ranking apps in this trending keyword. See patterns in creatives and…
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Is Google Really The Most Efficient Advertisement Media in Japan?
Introduction Google, a global titan in search engines, also commands a significant presence in Japan’s digital advertising market. This raises an important question: is Google’s advertising efficiency superior to that of local Japanese ad media? This article explores the market share and effectiveness of various digital advertising platforms in Japan, providing insight into the strategic…
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Understanding Golden Week in Japan: Business and Ad Design Creatives
Introduction Golden Week in Japan is a collection of four national holidays within seven days. It is one of the busiest holiday seasons in Japan, both for local and international tourism. The week typically falls between the end of April and the beginning of May, encompassing Showa Day, Constitution Memorial Day, Greenery Day, and Children’s…
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Long CPE in Japan: Is It Really That Promising?
Introduction The success of Royal Match through Customer Playable Ads (CPE) in Japan has sparked intrigue and raised questions about the efficacy of this marketing strategy. While Royal Match’s triumph showcases the potential of CPE, many wonder if it’s an exclusive boon for this particular game or if it’s a viable strategy solely for casual…
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Sakura Adaptations in App Store Creatives in Japan Spring 2024
Introduction The allure of cherry blossoms, or Sakura, has transcended centuries, from as far back as the 1500s, when they were first used to entice consumers and boost the economy. Today, this timeless appeal has found a new platform: mobile applications in Japan. In a fascinating blend of tradition and technology, app developers are incorporating…
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Recap & Insights: Creatives in Japan: Does Japan Really Like Sakura? Webinar
Tokyo, Japan – March 28, 2024 In an effort to make Japanese marketing insights more accessible to English-speaking audiences, aix Inc., a Tokyo-based growth marketing agency, conducted a webinar targeting marketing professionals and designers all over the world who have interest in Japanese creatives. Titled “Creatives in Japan: Does Japan Really Like Sakura?”, the webinar…
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9 Essential Tips for Creating Japanese Advertisements to Promote Your Product
Creating successful advertisements in Japan requires a cultural differentiated approach that respects cultural sensitivities, leverages local trends, and customers strategies tailored to the unique aspects of the Japanese market. Here, we refine and elaborate on the key 09 strategies outlined in our article to ensure they are actionable and align with best practices for engaging…
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Understanding Japanese Fonts: Which Font Should I Use for My Creatives in the Japanese Market?
Introduction Typography is not just a matter of selecting pretty fonts; it’s a powerful tool that can significantly influence the perception and engagement of your audience. Especially in a market as nuanced as Japan, understanding the subtle differences between font types and their applications can make or break your app’s branding. In this article, we’ll…