-
Recap & Insights: “Dating Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – February 28, 2024 Aiming to enhance the accessibility of Japanese marketing insights for English-speaking audiences, aix Inc.,…
-
I’m An “Uncle” If I Use This Punctuation Mark?: Decoding the Evolution of Punctuations in Japan
Introduction The world of digital communication is witnessing a fascinating transformation in the way punctuation marks are perceived in Japan….
-
Spatial Computing Revolution: Adapting ASO to Apple Vision Pro
Introduction With the lack of wow-worthy features in the latest iPhone 15, we get a hunch that Apple is exerting…
-
How Japanese People Celebrate Valentine’s Day
Introduction Valentine’s Day, the day of expressing love to that one special person, takes a distinctive turn in Japan. Unlike…
-
How Japanese People Navigate the Maze of Love in a Culture of Constraints
Introduction In a country rich with cultural traditions and societal expectations, finding love in Japan has its unique challenges. The…
-
Valentines in Japan: Love Is In The App
Introduction Valentine’s Day – a celebration of love that varies across cultures. While the rest of the world is accustomed…
-
Recap & Insights: “Health & Fitness Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – January 31, 2024 In an effort to make Japan marketing insights more accessible in English language, aix…
-
Japan’s Top 20 Health & Fitness Apps: App Store VS Play Store
Introduction With the start of new year, the health and fitness app market is booming, with users increasingly turning to…
-
Japan VS Singapore, Thailand, and Vietnam: Mobile Landscape
Introduction We continue our exploration of Japan’s mobile landscape, this time comparing it to Southeast Asian countries: Singapore, Thailand, and…
-
Japan VS Indonesia, Malaysia, The Philippines: Mobile Landscape
Introduction Most marketers make the mistake of deploying a one-size-fits-all strategy for Asia, neglecting the unique characteristics of each country….