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  • [Japan vs. Korea ASO] Before the Holiday Rush: Why Direct Translation Is Not Enough for Travel App ASO in Japan and Korea (Android & iOS)
    ASO Trending in Japan 韓国市場トレンド

    [Japan vs. Korea ASO] Before the Holiday Rush: Why Direct Translation Is Not Enough for Travel App ASO in Japan and Korea (Android & iOS)

  • What Whiteout Survival Tells Us About UA Creative Strategy and Localization in JP & KR
    Growth Insight

    What Whiteout Survival Tells Us About UA Creative Strategy and Localization in JP & KR

  • Japan & Korea Mobile Game Rankings in August 2026: What Top Free and Top Grossing Tell Us
    ASO Growth Insight

    Japan & Korea Mobile Game Rankings in August 2026: What Top Free and Top Grossing Tell Us

  • In Japan Mobile UA, You’re Not Buying Installs. You’re Buying Behavior.
    Rocket A

    In Japan Mobile UA, You’re Not Buying Installs. You’re Buying Behavior.

  • [JP – Trend App] Affirming Unpaid “Personal Work”. Why Did the Indie App “Neko Kintai” Go Viral?
    ASO Trending in Japan

    [JP – Trend App] Affirming Unpaid “Personal Work”. Why Did the Indie App “Neko Kintai” Go Viral?

  • In Japan Mobile UA, Installs Might be a Trap
    Rocket A

    In Japan Mobile UA, Installs Might be a Trap

  • Sanrio’s New App “YumeTabi”: What’s Different Between the Japanese and Korean Markets?
    ASO Trending in Japan 韓国市場トレンド

    Sanrio’s New App “YumeTabi”: What’s Different Between the Japanese and Korean Markets?

  • Why Is setlog Taking Off in Japan and South Korea?
    Growth Insight Trending in Japan 韓国市場トレンド

    Why Is setlog Taking Off in Japan and South Korea?

  • Why the World Should Care About Japan’s “GUILTY” Soda Blitz (and What It Tells Us About Marketing Right Now)
    Growth Insight Trending in Japan

    Why the World Should Care About Japan’s “GUILTY” Soda Blitz (and What It Tells Us About Marketing Right Now)

  • Top Global Games in July 2024 in the Korean Market
    Growth Insight

    Top Global Games in July 2024 in the Korean Market

    Allen Park

    August 8, 2024

    Uncover the leading global games that dominated Korean player spending in July 2024. This analysis dives into the top 100 revenue-generating games on Korea’s Play Store from July 6th to August 6th.

  • Analyzing Top Game Updates: Insights from Japan’s Mobile Gaming Market in July 2024
    Creatives, Growth Insight, Trending in Japan

    Analyzing Top Game Updates: Insights from Japan’s Mobile Gaming Market in July 2024

    Jamie Lou Borile

    August 7, 2024

    Discover how top mobile games in Japan gained downloads in July 2024 through effective updates. Learn the key strategies behind their success and what types of updates drove significant user engagement.

  • Onboarding & Paywall in Japan: Key Takeaways from our July Webinar
    Creatives, Growth Insight, Trending in Japan

    Onboarding & Paywall in Japan: Key Takeaways from our July Webinar

    Jamie Lou Borile

    July 26, 2024

    Discover key insights from our recent webinar, “Onboarding & Paywall in Japan: Where Little Changes Make Big Returns.” Learn effective strategies for user onboarding and paywall timing in Japanese apps. Rewatch the webinar and download the presentation for actionable takeaways.

  • The Rise of Subscription Business Models in Japan: A Strategic Opportunity for Marketers
    Growth Insight, Trending in Japan

    The Rise of Subscription Business Models in Japan: A Strategic Opportunity for Marketers

    Jamie Lou Borile

    July 25, 2024

    Discover the rising trend of subscription business models in Japan. Learn how app marketers can leverage this growing market opportunity across various sectors like fashion, lifestyle, education, and more.

  • Google’s Decision to Retain Third-Party Cookies: What It Means for Marketers and Advertisers
    Growth Insight

    Google’s Decision to Retain Third-Party Cookies: What It Means for Marketers and Advertisers

    Jamie Lou Borile

    July 23, 2024

    Google’s decision to retain third-party cookies impacts marketers and advertisers. Discover the implications and future strategies for a privacy-first internet.

  • Leveraging ChatGPT or GAI Service for App Store Optimization (ASO)
    ASO, Growth Insight

    Leveraging ChatGPT or GAI Service for App Store Optimization (ASO)

    aixpost

    July 17, 2024

    This comprehensive guide will provide practical tips and insights on using ChatGPT for ASO, focusing on meta keyword optimization, screenshot creatives optimization, and review rate optimization.

  • Recap of 2024 Marketing Trends in Japan So Far: Key Takeaways from Our June Webinar
    Trending in Japan

    Recap of 2024 Marketing Trends in Japan So Far: Key Takeaways from Our June Webinar

    Jamie Lou Borile

    July 17, 2024

    Explore how personalization, immersive experiences, rising subscriptions, and borderless e-commerce are shaping the industry.

  • Japanese Gen Z Trend Report: Trending Events and Things
    Trending in Japan

    Japanese Gen Z Trend Report: Trending Events and Things

    Jamie Lou Borile

    June 21, 2024

    Explore the latest trends captivating Generation Z in Japan with insights from Z総研’s 2024 report. From the resurgence of cultural icons like Hello Kitty to the global influence of trends like Ballet Core and BeReal, discover how these dynamics shape youth culture and offer strategic opportunities for marketers aiming to engage effectively in this dynamic…

  • Where Do Japanese People Get Their News in 2024?
    Trending in Japan

    Where Do Japanese People Get Their News in 2024?

    Jamie Lou Borile

    June 19, 2024

    Explore how news consumption varies across generations in Japan, from TV dominance among seniors to social media preference among youths. Discover insights into changing media habits and implications for digital strategies in Japan’s diverse market.

  • Insights from WWDC 2024: Key Takeaways for App Marketers
    ASO

    Insights from WWDC 2024: Key Takeaways for App Marketers

    Jamie Lou Borile

    June 13, 2024

    Discover the latest updates from Apple’s WWDC 2024 and learn how they can transform your app marketing strategy. From iOS 18 customization to advanced AI features, stay ahead with these innovative tools and insights.

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