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ASO Audit Report: PayPal
Introduction The PayPal app currently holds the 20th rank in the Finance category on the App Store in Japan. An initial assessment using the an ASO tool reveals an ASO score of 176/300, with a visibility score of 38/100. This indicates a considerable opportunity for improvement in enhancing the app’s visibility and overall ranking. In…
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Unlocking the Debate: Government’s Push for App Store Competition in Japan
Introduction In a groundbreaking move on June 16, the Digital Market Competition Headquarters of the Japanese government unveiled the “Competition Assessment of the Mobile Ecosystem Report.” This article delves into the key aspects and implications of this report, exploring how it signals a significant shift in Japan’s approach to regulating the mobile ecosystem. The unveiling…
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From Stars to Success: The Importance of Reviews in App Success
Introduction In the realms of app stores, where myriad applications strive to draw user attention, the journey from discovery to download is often guided by the insights of those who came before—user reviews and ratings. In a landscape where choice abounds, positive reviews and high ratings not only act as beacons of trust but also…
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Exploring the Trend: Why Japanese People Juggle Multiple SNS Accounts
Introduction In recent years, Japan has witnessed a surge in the trend of individuals maintaining multiple social media accounts, reshaping the dynamics of online interactions. This article aims to provide insights into this intriguing phenomenon, exploring key data, popular platforms, and the diverse purposes behind having multiple accounts. Understanding the Landscape: Data Insights According to…
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“Edutainment”: Gen Z Males’ Top Gaming Picks in Japan
Introduction SHIBUYA109 lab. has expanded its annual survey to delve into the gaming preferences of around 20-year-old men, presenting the inaugural “SHIBUYA109 lab. Men’s Trend Grand Prize 2023.” This article delves into the dynamic realm of gaming preferences among the Z-generation men, as unveiled by the recent SHIBUYA109 lab. Men’s Trend Grand Prize 2023 survey.…
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How to Conduct Competitor Research for a Successful ASO
Introduction In the field of app stores, mastering App Store Optimization (ASO) requires a deep dive into understanding not just your app but also those of your competitors. Conducting thorough competitor research is akin to discovering insights that can significantly impact the visibility, appeal, and success of your app. This article then discusses how to…
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2024 Trend Predictions: Unveiling the Pulse of Japanese Gen Z
Introduction In a recent revelation by SHIBUYA109 lab., the anticipated trend predictions for 2024 have sparked curiosity among enthusiasts eager to understand the evolving tastes of Japanese Gen Z. This article delves into the results of SHIBUYA109 lab. Trend Predictions 2024 on Product and Experience Category, breaking down the findings into three distinct trend perspectives.…
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All You Need To Know About “Coming of Age Day” in Japan
Intro Imagine streets filled with vibrant colors and smiles, as young adults all over Japan get ready to mark a significant milestone in their lives. “成人の日” Seijin-no-hi, A Coming of Age Day is a national holiday in Japan, celebrated on the second Monday of January. It’s when 20-year-olds step into a new chapter as recognized…
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The Yen Effect: The Rise of Inbound Marketing Amidst a Weaker JPY
Introduction Japan’s allure has heightened with the yen’s depreciation, making it a magnet for international visitors. The country has not only rebounded to pre-pandemic visitor levels but is also witnessing a surge in inbound marketing efforts. As part of our 5 essential keywords that forecasts Japan marketing in 2024, this article delves into another keyword…
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Japanese Gen Z’s Preference: Closed Blackbox Social Network
Introduction Welcome to the dynamic landscape of Gen Z in Japan, where the pulse of social networking beats in a closed, almost ‘black box’ fashion. In this article, we will unravel the rise and fall of the popular app ‘Zenly,’ operated by Snap Inc., and explore the evolving preferences of Gen Z in the digital…