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I/O 2024: What’s New in Google Play for Mobile Marketers and ASO Practitioners
Discover the latest updates from Google I/O 2024 for mobile marketers and ASO practitioners. Learn about new tools, Engage SDK, enhanced security measures, and revenue optimization strategies designed to boost app success across all categories.
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iPhone vs Android in Japan: Understanding User Demographics and Preferences
Introduction The ongoing debate between iPhone and Android users is a global phenomenon, but understanding the specifics within different regions…
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From Kawaii to Engagement: Exploring Japanese App Store Screenshots
Discover the unique characteristics of Japanese app store screenshots for games. From a preference for cute characters and bright pastel colors to a distinct emphasis on female protagonists, explore how Japan’s design choices differ from counterparts in the US and Korea.
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Top Japanese Marketplace Apps: ASO Patterns & Insights
Explore the top marketplace apps in the Japanese App Store, uncover ASO trends, and learn how to enhance app visibility with strategic keywords and creative asset patterns. Discover essential insights for boosting your app’s ranking and engagement.
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Why Japanese Gen Z is Obsessed with This Restaurant’s Unique TikTok Trend
Discover how a unique restaurant in Japan sparked a viral TikTok trend among Gen Z with creative bird’s-eye-view meal videos. Learn about the trend’s origins, its appeal, and what it reveals about Japanese social media behavior.
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Trending Keywords and Creatives on the Top Ranking Rhythm Games in Japan App Store
Introduction Japan is a difficult country to localize into, especially when you don’t have any idea how the language works….
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Mother’s Day in Japan: Celebration, Trends, and Creative Insights
Introduction Mother’s Day in Japan, locally known as 母の日 “Haha no Hi,” is a heartfelt celebration held annually on the…
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Exploring Top Schedule Management Apps on the Japanese App Store
Introduction To gain trend insights on the Japanese App Store, my team records keywords that appear on the Discover section…
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ASO Hacks: The Limits of Machine-Translation and How to Overcome Them
Introduction The advancement of machine translation and AI has greatly simplified the process of localizing apps for global markets. The…
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Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan:…