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The Evolution of Time-Saving Trends in Japan: An App Marketer’s Perspective
タイパ(Taipa: Time Performance) Japan’s relationship with time has long been characterized by precision, discipline, and a deep respect for process. Traditionally, Japanese society valued thoroughness over speed, with decision-making and daily routines reflecting a preference for careful deliberation rather than haste & speed. However, in recent years, a significant transformation has taken place, especially among younger…
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Launch of “Rocket A” — A Comprehensive Japan-Focused Marketing (CPE, UA) Media for Mobile Game
“Rocket A”: A New Performance-Driven Service for Acquiring Japanese Users. [Shibuya, Tokyo, March 3, 2025] – aix Inc., a leading app organic marketing company, has launched a soft launching version of Rocket A, a new media platform designed to help overseas game publishers and developers efficiently enter the Japanese market and acquire Japanese users. Rocket A is a CPE (Cost…
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Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns
South Korea’s revised Electronic Commerce Act introduces strict regulations on auto-renewal subscriptions and dark patterns. Learn how businesses can comply with the new law taking effect in 2025.
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Why Micro-Influencers Are Driving Brand Success in Japan
Discover why micro-influencers are driving brand success in Japan. Learn how their high engagement, trust, and niche targeting make them a powerful marketing tool.
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The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game
Unlock the secrets of influencer marketing in Japan and Korea with aix Inc.’s Never Snooze. Learn how macro, micro, and nano influencers shape brand engagement, and discover the best strategies to build trust, create viral buzz, and maximize social media impact in these unique markets.
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Case Study: Helio Games’ Amikin Adventure
Based on thorough market research and target user analysis, aix optimized their screenshots. This resulted in an improved conversion rate and successfully acquired users with a high LTV (lifetime value).
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Case Study: Tiimo
aix’s expertise made all the difference in establishing a more localized presence for Tiimo in the Korean and Japanese markets.
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What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar
As we wrap up the year, marketers, developers, and industry leaders gathered at the aix Virtual Coffee Break webinar on December 19, 2024, to discuss the transformative trends that defined Japan’s app and game markets this year and how to leverage these insights for 2025 success. Key Takeaways from the Webinar Our discussion covered the…
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Case Study: Data.ai’s Phone Guardian
Client’s KPI Strategy Services We Offered ASO Icon (Both JP & KR) Based on market research and our previous experience in creatives in Japan and Korea, we attempted, icon with Max (the mascot of the app), an abstract symbol depicting security, Max with text, and the change of the faces of Max over 3 cycles…
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aix Nominated for Two Prestigious Categories in the App Growth Awards 2024
aix has been nominated for two categories at the App Growth Awards 2024: Social & Influencer Campaign and App Marketer of the Year. Join us in celebrating this exciting achievement!