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  • The Importance of Milestones in Game Player Retention
    Rocket A

    The Importance of Milestones in Game Player Retention

  • When a Joke Isn’t Just a Joke
    Growth Insight

    When a Joke Isn’t Just a Joke

  • The Quiet Power of Not Showing Everything
    Growth Insight

    The Quiet Power of Not Showing Everything

  • Advertising as “Environment,” Not “Noise”
    Growth Insight

    Advertising as “Environment,” Not “Noise”

  • Virality-Driven Consumption: Where Sharing Meets Buying in Japan
    Growth Insight Trending in Japan

    Virality-Driven Consumption: Where Sharing Meets Buying in Japan

  • Understanding Japan’s Diagnostic Content Through Sharing Cycles
    Growth Insight Trending in Japan

    Understanding Japan’s Diagnostic Content Through Sharing Cycles

  • Nostalgia Reimagined Through a New Generation
    Growth Insight Trending in Japan

    Nostalgia Reimagined Through a New Generation

  • When Urban Infrastructure Becomes Media
    Growth Insight Trending in Japan

    When Urban Infrastructure Becomes Media

  • Beyond the Lipstick Effect: How N1 Marketing is Driving Japan’s Invisible Identity Boom
    Trending in Japan

    Beyond the Lipstick Effect: How N1 Marketing is Driving Japan’s Invisible Identity Boom

  • Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
    Growth Insight

    Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?

    aix

    October 22, 2024

    Explore the top mobile game categories in Korea for 2024, where action, casual, and RPG games lead the iOS and Android charts through strategic choices and strong IPs.

  • A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
    ASO, Growth Insight

    A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025

    aix

    October 18, 2024

    Since January 23, 2024, significant changes in Japan’s app marketing landscape and strategies for Google Play Store have emerged, influenced…

  • State of the Mobile Game Market in Japan (2023-2024)
    Growth Insight, Trending in Japan

    State of the Mobile Game Market in Japan (2023-2024)

    aix

    October 11, 2024

    Explore Japan’s mobile game market in 2023, its recovery, growth trends, and changing consumer preferences in the evolving global landscape.

  • aix Joins RevenueCat’s Inaugural App Growth Annual 2024 as Workshop Speakers in San Francisco
    Growth Insight

    aix Joins RevenueCat’s Inaugural App Growth Annual 2024 as Workshop Speakers in San Francisco

    aix

    October 10, 2024

    At RevenueCat’s App Growth Annual 2024, aix discussed essential growth strategies for app success in Japan and Korea, two of the world’s largest markets.

  • Unveiling the Future of Gaming: Highlights and Insights from TGS 2024
    Growth Insight, Trending in Japan

    Unveiling the Future of Gaming: Highlights and Insights from TGS 2024

    aix

    October 4, 2024

    The Tokyo Game Show (TGS) 2024, held from September 26 to 29 at Makuhari Messe in Chiba Prefecture, Japan, was…

  • Tokyo Game Talk: An Evening of Insights and Networking
    Growth Insight, Trending in Japan

    Tokyo Game Talk: An Evening of Insights and Networking

    aix

    September 26, 2024

    Tokyo Game Talk 2024, hosted by AIX and Apptica, brought together industry leaders to explore the Japanese game market. Discover key insights shared during this exclusive event in Shibuya.

  • Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically
    ASO, Growth Insight

    Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically

    aix

    September 24, 2024

    Introduction When launching a game app in the Japanese market, foreign companies often face unique challenges in Japan. One such…

  • Engaging Japanese Gamers: X (Twitter) Content Tactics for Mobile Games
    Growth Insight, Trending in Japan

    Engaging Japanese Gamers: X (Twitter) Content Tactics for Mobile Games

    Jamie Lou Borile

    September 20, 2024

    Discover how top mobile games in Japan leverage X (Twitter) for effective content marketing. Learn popular strategies like using comics, event calendars, and character introductions to engage Japanese audiences.

  • Top Global Games in July 2024 in the Korean Market
    Growth Insight

    Top Global Games in July 2024 in the Korean Market

    Allen Park

    August 8, 2024

    Uncover the leading global games that dominated Korean player spending in July 2024. This analysis dives into the top 100 revenue-generating games on Korea’s Play Store from July 6th to August 6th.

  • Analyzing Top Game Updates: Insights from Japan’s Mobile Gaming Market in July 2024
    Creatives, Growth Insight, Trending in Japan

    Analyzing Top Game Updates: Insights from Japan’s Mobile Gaming Market in July 2024

    Jamie Lou Borile

    August 7, 2024

    Discover how top mobile games in Japan gained downloads in July 2024 through effective updates. Learn the key strategies behind their success and what types of updates drove significant user engagement.

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