aso
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Apple & Samsung’s New Smartphone Features and What’s Next
Introduction It has been one or two months since Apple and Samsung released their new smartphone in the market. Apple’s iPhone 14 received much attention from users because of its new feature, Dynamic Island, and Samsung’s Galaxy Flip 4 was noted with its Flex Mode. Apple also released its new software update, iOS 16 in…
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iOS 16 and How It Affects ASO
Introduction Every September, Apple announces and releases new products and software updates. On September 13, 2022, Apple rolled out iOS 16, and this software update has drawn as much attention as new products, such as iPhone 14 series and Apple Watches. This article then briefly discusses some interesting changes and how some changes may affect…
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Google’s Helpful Content and Its Effect on ASO
Introduction Google has launched a new update on its search system, called “Helpful Content.” As Google is the world’s largest search portal that transfers 5.6 billion searches per day, so the newly-added search system tweak is something creators have to make a note of it and prepare for change. After the update is made, it passed about…
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Breaking Grammar Rules in App Stores
Introduction The previous articles were about the Korean and Japanese languages and how their linguistic characteristics may affect how users search apps on app stores. Yet the articles were written for English-speaking audiences who are interested in launching their apps in either the Korean or Japanese app market. So this article attempts to aid Korean…
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Ceaseless Growth through the Synergy of ASO and ADs
Introduction Point Income is an application, developed by Fivegate Inc., through which users can accumulate points when they purchase an item on their smartphones or sign-up for a service affiliated with Point Income, and they can use the points as though actual cash. The variety of channels where users can earn points has attracted many…
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Case Study: Hellobot
Introduction Hellobot is a chatbot application, developed by Korea’s app provider, Thingsflow Inc. This chatbot provides various charming characters that tell users fortunes with Tarot cards, astrology, and past-life talk, while it can just be a go-to friend when having a bad day. The app’s characters and interesting fortunetelling seemed to have enough potential to…
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Case Study: VideoMonster
Introduction VideoMonster is an application that provides video editing tools and motion graphic templates. Its developer is located in Seoul, South Korea, and attempted to succeed in the global market. It provides its service in English, Korean, Japanese, Indonesian, Vietnamese, and Thai, yet its performance in the Japanese market was not as fruitful as in the other markets. This case…
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Check Your ASO Score!
Introduction App Store Optimization(ASO) is an app marketing strategy that aims to increase an app’s search ranking and maximize its downloads. Applying ASO also brings more users as it is expected to increase organic downloads, so ASO has become a strategy that cannot be overlooked when it comes down to app marketing. This article will…
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Non-ASO Measures that Double the ASO Benefit
Introduction The algorithm of app stores is calculated by various factors, so it seems appropriate to implement ASO from diverse angles. While Meta Keyword Optimization is a must-to-take measure, other strategies may aid the raise the search ranking of the app. This article introduces the strategies that allow the app to obtain a wide range…
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How to Convert Visitors to Active Users – ASO – Advanced Conversion Rate Optimization
Introduction Article, “MKO: Advanced: How to Select the Perfect Keywords for Your App,” had introduced Meta Keyword Optimization as a strategy that makes your app to rank at high in the search result so its visibility can rise in return. However, the increase of visibility and the number of visits would not bear meaningful fruits…
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