aso
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What Makes ASO Hard and How to Overcome It?
Introduction In a world where mobile apps are the heartbeat of our daily lives, getting noticed amidst the face-paced digital landscape is a challenge. As app marketers, we understand the huge importance of App Store Optimization (ASO) in driving visibility and downloads. Yet, as we all know, ASO is not a one-size-fits-all endeavor. Two weeks…
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iOS 17 New Features and ASO Notes
Introduction It’s September again! To most people in Japan, it signifies the start of autumn and the time to eat “Yakiimo” or Japanese sweet potato… But for tech-enthusiasts, specifically Apple fans, it can only mean one thing: New Products.We’ve talked about the new iPhone 15 series in our previous article. Today, we’ll talk about another thing…
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The Release of iPhone 15 Series
Introduction Apple just released its newest products – the iPhone 15 series, Apple Watch models and Airpods Pro 2 earbuds – and the anticipation among tech enthusiasts couldn’t be higher. Was the wait worth it? Let’s take a look at the line of products Apple has revealed this year and the new features worth note-taking……
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What’s the difference between SEO and ASO?
Introduction In today’s digital world, where websites and mobile apps are vying for attention, being visible to potential users is like shining a spotlight on your online presence. Imagine you have a website that offers fantastic content, or an app that solves a real problem, but nobody can find it – that’s where SEO (Search…
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Exploring Japan’s Top 6 SNS and the Captivating Features Revealing User Insights
Introduction Explore Japan’s bustling digital realm, where social media and connectivity thrive. With advanced technology and widespread smartphone use, the Japanese market offers a vibrant landscape for SNS. Uncover user insights and exciting features in this article, as we navigate the dynamic world of Japanese social media. SNS Market Overview The SNS market in Japan…
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ASO Is Essential for App Marketing. But What Is It?
Introduction Have you ever thought about how many apps exist? The data collected by statista (statista(apple),statista(Google)) in Q1 2022 shows that there are 3.8 million apps in Apple App Store and 3.3 million apps in Google Play Store. It means there are more than 7 million apps out there, and the number is increasing even now. So it…
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Exploring the Impact of WWDC 2023 Updates on App Store Optimization
Introduction The annual Worldwide Developers Conference (WWDC) is a highly anticipated event for tech enthusiasts and developers alike. In its latest edition, WWDC 2023 unveiled a range of exciting updates and features that have the potential to reshape the app landscape, as we have looked into in our previous article (see WWDC 2023 and Apple’s New…
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Case Study: Tower Royale
Client’s KPI Strategy Services We Offered Results Before and After Tower Royale is an engaging and action-packed multiplayer tower defense game app that puts players’ strategic skills to the test. Client: Lightweight Project Period: August ~ November 2022
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Apple & Samsung’s New Smartphone Features and What’s Next
Introduction It has been one or two months since Apple and Samsung released their new smartphone in the market. Apple’s iPhone 14 received much attention from users because of its new feature, Dynamic Island, and Samsung’s Galaxy Flip 4 was noted with its Flex Mode. Apple also released its new software update, iOS 16 in…
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iOS 16 and How It Affects ASO
Introduction Every September, Apple announces and releases new products and software updates. On September 13, 2022, Apple rolled out iOS 16, and this software update has drawn as much attention as new products, such as iPhone 14 series and Apple Watches. This article then briefly discusses some interesting changes and how some changes may affect…
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