aso

  • How To Do Keyword Research For Your App in Japanese

    How To Do Keyword Research For Your App in Japanese

    Introduction In the vast digital landscape, mastering the art of keyword research is crucial for ensuring the visibility and success of your app. This holds especially true for Japan, a market with unique linguistic intricacies. This article guides you through the essential steps of keyword research, highlighting the importance and challenges specific to the Japanese…

  • Marketing Your App in Japan: Do’s and Don’ts

    Marketing Your App in Japan: Do’s and Don’ts

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    Introduction In 2022, Japan ranked as the third-highest country in terms of consumer spending, trailing only China and the United States. The country’s smartphone user base continues to expand, making the Japanese app market one of the most dynamic and lucrative on a global scale. Because of this, app marketers have consistently sought opportunities to…

  • ASO Audit Report: PayPal

    ASO Audit Report: PayPal

    Introduction The PayPal app currently holds the 20th rank in the Finance category on the App Store in Japan. An initial assessment using the an ASO tool reveals an ASO score of 176/300, with a visibility score of 38/100. This indicates a considerable opportunity for improvement in enhancing the app’s visibility and overall ranking. In…

  • How to Conduct Competitor Research for a Successful ASO

    How to Conduct Competitor Research for a Successful ASO

    Introduction In the field of app stores, mastering App Store Optimization (ASO) requires a deep dive into understanding not just your app but also those of your competitors. Conducting thorough competitor research is akin to discovering insights that can significantly impact the visibility, appeal, and success of your app. This article then discusses how to…

  • Case Study: Slopes

    Case Study: Slopes

    Client’s KPI Strategy Services We Offered What Client Say “Our partnership with aix was essential in making the proper steps and establishing our presence and awareness in Japan. Not only from an ASO perspective, but we appreciate their strategic business advice and go-to-market guidance. It saved us from quite a few mishaps and successfully jump-started…

  • Exploring Google’s Experimental Generative AI for Custom Store Listings (with Test Results!)

    Exploring Google’s Experimental Generative AI for Custom Store Listings (with Test Results!)

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    Introduction In a groundbreaking move, Google Play developers now have access to an experimental AI tool that promises to revolutionize the way store listings are created. This cutting-edge feature, aptly named “Google’s Experimental Generative AI,” is designed to streamline the process of crafting compelling and effective store descriptions. In this article, we’ll delve into the…

  • Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]

    Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]

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    Introduction Exploring the intricacies of the Japanese language can be quite challenging. If you’re seeking relevant Japanese keywords within the app store, you’re in the right spot. This piece will explore the keywords featured in the Discover section on the Search page of the Apple App Store, providing insights into their connection with Japanese culture.…

  • How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan

    How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan

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    Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the rich cultural tapestry that defines this dynamic market. As global businesses set their sights on the Land of the Rising Sun, mastering App Store Optimization (ASO) becomes a crucial aspect of ensuring success in Japan’s…

  • Case Study: TIMEFLIK

    Case Study: TIMEFLIK

    Client’s KPI Strategy Services We Offered Results Before and After TIMEFLIK is a brand that provides total coordination for smart watch users, including the operation of smart watch digital dial apps and high-quality watch bands and accessories. Website: timeflik.com Client: Apposter Inc. Project Period: May 2023 ~ September 2023

  • Dating Apps in Japan: Keyword Trends

    Dating Apps in Japan: Keyword Trends

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    Introduction With the festive season approaching, Christmas stands as a unique time in Japan, known for its association with dating and romance. If you’re read our article about Christmas in Japan, you’d know that Christmas in Japan is a season for dating! Today, our focus turns to the realm of dating apps in Japan. Previously, we discussed…