app store optimization

  • ASO Audit: Airbnb

    ASO Audit: Airbnb

    Jamie Lou Borile

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    Introduction The Airbnb app has secured its position as the 24th-ranked Travel category app in the Japanese App Store. While this is a commendable achievement, a closer look at its App Store Optimization (ASO) metrics reveals room for improvement. The ASO Score stands at 203 out of 300, with Visibility scoring 40 out of 100.…

  • 2023 Q4 Japan App Store Discover Keywords Recap

    2023 Q4 Japan App Store Discover Keywords Recap

    aixpost

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    Introduction For the past months, we’ve been gathering the Japanese keywords that made wave into the Discover tab of Search menu of the Apple app store. As we delve into the intriguing world of keywords that shaped the fourth quarter of 2023 in the Japanese App Store, we unravel insights that extend beyond mere linguistic…

  • Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]

    Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]

    aix

    , ,

    Introduction Exploring the intricacies of the Japanese language can be quite challenging. If you’re seeking relevant Japanese keywords within the app store, you’re in the right spot. This piece will explore the keywords featured in the Discover section on the Search page of the Apple App Store, providing insights into their connection with Japanese culture.…

  • How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan

    How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan

    Jamie Lou Borile

    ,

    Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the rich cultural tapestry that defines this dynamic market. As global businesses set their sights on the Land of the Rising Sun, mastering App Store Optimization (ASO) becomes a crucial aspect of ensuring success in Japan’s…

  • Matching Apps in Japan: Icon Trends

    Matching Apps in Japan: Icon Trends

    Sea Seino

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    In our previous discussions, we delved into the dynamic world of dating and matching apps in Japan, unraveling the threads of promotion, ads, and keyword trends. Today, we embark on a visual journey, exploring the subtle nuances encapsulated in the icons of these apps. While icons might seem like mere graphical representations, they are, in…

  • 8 Things You Need to Do to Rank Your App Higher

    8 Things You Need to Do to Rank Your App Higher

    Allen Park

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    Introduction In the fiercely competitive world of mobile apps, achieving a higher rank in the App Store can make all the difference in reaching your target audience. App Store Optimization (ASO) is the key to enhancing your app’s visibility and attracting more downloads. In this article, we’ll explore eight crucial steps to help you climb…

  • Case Study: TIMEFLIK

    Case Study: TIMEFLIK

    Allen Park

    Client’s KPI Strategy Services We Offered Results Before and After TIMEFLIK is a brand that provides total coordination for smart watch users, including the operation of smart watch digital dial apps and high-quality watch bands and accessories. Website: timeflik.com Client: Apposter Inc. Project Period: May 2023 ~ September 2023

  • ASO Audit Report: adidas

    ASO Audit Report: adidas

    Jamie Lou Borile

    Introduction The adidas app currently holds the 3rd position in the Sports Category on the App Store in Japan. In assessing its App Store Optimization (ASO) standing, the ASO Index reveals an overall score of 229 out of 300, with a Visibility score of 59 out of 100. While the app is performing reasonably, there…

  • Dating Apps in Japan: Keyword Trends

    Dating Apps in Japan: Keyword Trends

    Sea Seino

    ,

    Introduction With the festive season approaching, Christmas stands as a unique time in Japan, known for its association with dating and romance. If you’re read our article about Christmas in Japan, you’d know that Christmas in Japan is a season for dating! Today, our focus turns to the realm of dating apps in Japan. Previously, we discussed…

  • Puzzle Games in Japan: Screenshot Trends

    Puzzle Games in Japan: Screenshot Trends

    Sea Seino

    ,

    Introduction In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual representation of a game goes beyond just its icon. In this article, we will focus on the trends observed in the screenshots of puzzle games available on the Japanese App Store. These snapshots are vital…

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