app store optimization

  • ASO Audit Report: PayPal

    ASO Audit Report: PayPal

    Jamie Lou Borile

    Introduction The PayPal app currently holds the 20th rank in the Finance category on the App Store in Japan. An initial assessment using the an ASO tool reveals an ASO score of 176/300, with a visibility score of 38/100. This indicates a considerable opportunity for improvement in enhancing the app’s visibility and overall ranking. In…

  • How to Conduct Competitor Research for a Successful ASO

    How to Conduct Competitor Research for a Successful ASO

    Allen Park

    Introduction In the field of app stores, mastering App Store Optimization (ASO) requires a deep dive into understanding not just your app but also those of your competitors. Conducting thorough competitor research is akin to discovering insights that can significantly impact the visibility, appeal, and success of your app. This article then discusses how to…

  • Navigating the Transformative Landscape of App Marketing History in Japan: A Detailed Insight

    Navigating the Transformative Landscape of App Marketing History in Japan: A Detailed Insight

    aixpost

    Introduction The app advertising landscape in Japan has undergone significant transformations after the release of the first application on the iOS & Google Play Store (Google Android Market until 2012). There are overlapping periods that are not clearly defined in terms of time. Through this article, I am introducing innovative strategies for each phase and…

  • Case Study: Slopes

    Case Study: Slopes

    aix

    Client’s KPI Strategy Services We Offered What Client Say “Our partnership with aix was essential in making the proper steps and establishing our presence and awareness in Japan. Not only from an ASO perspective, but we appreciate their strategic business advice and go-to-market guidance. It saved us from quite a few mishaps and successfully jump-started…

  • Exploring Google’s Experimental Generative AI for Custom Store Listings (with Test Results!)

    Exploring Google’s Experimental Generative AI for Custom Store Listings (with Test Results!)

    aixpost

    ,

    Introduction In a groundbreaking move, Google Play developers now have access to an experimental AI tool that promises to revolutionize the way store listings are created. This cutting-edge feature, aptly named “Google’s Experimental Generative AI,” is designed to streamline the process of crafting compelling and effective store descriptions. In this article, we’ll delve into the…

  • ASO Audit: Airbnb

    ASO Audit: Airbnb

    Jamie Lou Borile

    ,

    Introduction The Airbnb app has secured its position as the 24th-ranked Travel category app in the Japanese App Store. While this is a commendable achievement, a closer look at its App Store Optimization (ASO) metrics reveals room for improvement. The ASO Score stands at 203 out of 300, with Visibility scoring 40 out of 100.…

  • 2023 Q4 Japan App Store Discover Keywords Recap

    2023 Q4 Japan App Store Discover Keywords Recap

    aixpost

    , ,

    Introduction For the past months, we’ve been gathering the Japanese keywords that made wave into the Discover tab of Search menu of the Apple app store. As we delve into the intriguing world of keywords that shaped the fourth quarter of 2023 in the Japanese App Store, we unravel insights that extend beyond mere linguistic…

  • Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]

    Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]

    aix

    , ,

    Introduction Exploring the intricacies of the Japanese language can be quite challenging. If you’re seeking relevant Japanese keywords within the app store, you’re in the right spot. This piece will explore the keywords featured in the Discover section on the Search page of the Apple App Store, providing insights into their connection with Japanese culture.…

  • How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan

    How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan

    Jamie Lou Borile

    ,

    Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the rich cultural tapestry that defines this dynamic market. As global businesses set their sights on the Land of the Rising Sun, mastering App Store Optimization (ASO) becomes a crucial aspect of ensuring success in Japan’s…

  • Matching Apps in Japan: Icon Trends

    Matching Apps in Japan: Icon Trends

    Sea Seino

    , ,

    In our previous discussions, we delved into the dynamic world of dating and matching apps in Japan, unraveling the threads of promotion, ads, and keyword trends. Today, we embark on a visual journey, exploring the subtle nuances encapsulated in the icons of these apps. While icons might seem like mere graphical representations, they are, in…

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