app store optimization
-
Exploring Top Schedule Management Apps on the Japanese App Store
Introduction To gain trend insights on the Japanese App Store, my team records keywords that appear on the Discover section of Search tab in App Store each day. This section can be a really good source of keyword insights, especially on a language that is foreign to you. In this article, I’m taking the insights…
-
ASO Hacks: The Limits of Machine-Translation and How to Overcome Them
Introduction The advancement of machine translation and AI has greatly simplified the process of localizing apps for global markets. The truth is, while AI and machine translation tools have certainly made strides in understanding and translating languages, when it comes to ASO, they often fall short. This is particularly true in complex languages such as…
-
Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan: Market Information / UA / ASO,” which was aimed at providing comprehensive insights into the Japanese mobile gaming market. Held from 11:00 AM to 12:00 NN (CET), this event brought together industry professionals from across…
-
Sakura Adaptations in App Store Creatives in Japan Spring 2024
Introduction The allure of cherry blossoms, or Sakura, has transcended centuries, from as far back as the 1500s, when they were first used to entice consumers and boost the economy. Today, this timeless appeal has found a new platform: mobile applications in Japan. In a fascinating blend of tradition and technology, app developers are incorporating…
-
Recap & Insights: “Dating Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – February 28, 2024 Aiming to enhance the accessibility of Japanese marketing insights for English-speaking audiences, aix Inc., a growth marketing agency based in Tokyo, organized an casual online event targeting ASO and marketing professionals all over the world. This event, themed around exploring Japanese culture and leading Japanese applications over coffee, was…
-
Spatial Computing Revolution: Adapting ASO to Apple Vision Pro
Introduction With the lack of wow-worthy features in the latest iPhone 15, we get a hunch that Apple is exerting its efforts and putting its focus on the release of Apple Vision Pro. 2nd of February 2024, the highly anticipated Apple Vision Pro was finally launched, following the start of pre-orders on 19th of January.…
-
Recap & Insights: “Health & Fitness Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – January 31, 2024 In an effort to make Japan marketing insights more accessible in English language, aix Inc., a Tokyo-based marketing agency, held a casual online event with the theme of chatting about Japanese culture and top Japanese apps over a cup of coffee. Entitled “Virtual Coffee Break: Health & Fitness Apps…
-
Japan’s Top 20 Health & Fitness Apps: App Store VS Play Store
Introduction With the start of new year, the health and fitness app market is booming, with users increasingly turning to digital solutions for their wellness needs in the goal of accomplishing their New Year’s resolutions. In this article, we’ll delve into a comprehensive comparison of the top 20 health and fitness apps available on the…
-
How To Do Keyword Research For Your App in Japanese
Introduction In the vast digital landscape, mastering the art of keyword research is crucial for ensuring the visibility and success of your app. This holds especially true for Japan, a market with unique linguistic intricacies. This article guides you through the essential steps of keyword research, highlighting the importance and challenges specific to the Japanese…
-
Marketing Your App in Japan: Do’s and Don’ts
Introduction In 2022, Japan ranked as the third-highest country in terms of consumer spending, trailing only China and the United States. The country’s smartphone user base continues to expand, making the Japanese app market one of the most dynamic and lucrative on a global scale. Because of this, app marketers have consistently sought opportunities to…
Recent Posts
- In Japan Mobile UA, Installs Might be a Trap
- [Japan vs. Korea ASO] Are You Stopping at Just “Translation”? App Store Optimization Differences Between Japan and Korea (Productivity Apps / iOS)
- Rocket A Week 2 August — Performance Comparison Case [Game / Genre: Simulation]
- Sanrio’s New App “YumeTabi”: What’s Different Between the Japanese and Korean Markets?
- Rocket A Week 1 August — Performance Comparison Case [Game / Genre: Strategy]
Tags
app store optimization aso ASO index case study creatives cro discover keywords Gen Z japan Japanese culture japanese game market Japanese Holiday japanese language japan gaming industry japan market Japan marketing japan mobile market japan trends keyword research keywords korea marketing strategy mobile game mobile growth mobile marketing news screenshots top apps trends Webinar
