app store optimization

  • Japan Google Play Store’s Metadata Update: Title Character Limit

    Japan Google Play Store’s Metadata Update: Title Character Limit

    aixpost

    ,

    Introduction In the ever-evolving landscape of app optimization, even subtle changes can wield profound influence. The recent changes in the Japan Google Play Store’s metadata guidelines, reducing the permissible number of full-width characters, may appear minute, but it carries significant implications for App Store Optimization (ASO). In this article, we will decipher the recent metadata…

  • Dating Apps in Japan: Promotion/Ads Trends

    Dating Apps in Japan: Promotion/Ads Trends

    Sea Seino

    ,

    Introduction In the ever-evolving landscape of technology and relationships, Japan has emerged as a fascinating arena for the promotion of dating apps. In a society deeply rooted in tradition and cultural nuances, the adoption of digital tools to enhance romantic connections is a reflection of the changing dynamics in Japanese relationships. This article delves into…

  • Puzzle Games in Japan: Promotion/Ads Trends

    Puzzle Games in Japan: Promotion/Ads Trends

    Sea Seino

    ,

    Introduction The mobile gaming industry continues to thrive as one of the most lucrative sectors in the tech world. In 2022, the battle for user attention and engagement through advertising intensified, with mobile puzzle games emerging as the standout genre across the globe, from Japan and South Korea to the United States. What is it…

  • Play Store’s Promotional Content and Its Impact on ASO

    Play Store’s Promotional Content and Its Impact on ASO

    Jamie Lou Borile

    Introduction As the mobile and application market continues to grow, the major app stores, App Store and Play Store also have continued to evolve. One of the major improvements these stores made was to provide developers with an option to self-merchandise. For the App Store, it was released as an “in-app event” while the Play…

  • Understanding Play Store Custom Store Listings (CSL): Guidelines and ASO Benefits

    Understanding Play Store Custom Store Listings (CSL): Guidelines and ASO Benefits

    Jamie Lou Borile

    Introduction In the dynamic world of mobile apps, staying ahead of the competition and making your app stand out is crucial. Maximizing Play Store Custom Store Listings (CSL) is a great strategy that app developers can use to tailor their app’s store listing for specific user segments, optimize ad campaigns, and enhance their Play Store…

  • Maximizing App Store Custom Product Pages (CPP) for ASO Success

    Maximizing App Store Custom Product Pages (CPP) for ASO Success

    Jamie Lou Borile

    Introduction In the ever-evolving landscape of mobile app marketing, developers are constantly seeking new ways to stand out and reach their target audiences effectively. App Store Custom Product Pages (CPP) have emerged as a valuable tool in this endeavor. In this article, we will delve into the world of CPP, understand what it is, explore…

  • App Store In-App Events: Its Benefits and Effects to ASO

    App Store In-App Events: Its Benefits and Effects to ASO

    Jamie Lou Borile

    Introduction In today’s digital age, mobile apps have become an integral part of our lives. Whether it’s for entertainment, productivity, or communication, there’s an app for nearly everything. As app developers strive to capture and retain users’ attention, one innovative tool has emerged to help achieve that goal – in-app events. These timely events within…

  • Weekly Discover Keywords: App Store Japan [Oct 2023: Week 1]

    Weekly Discover Keywords: App Store Japan [Oct 2023: Week 1]

    Jamie Lou Borile

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    Introduction Another week, another Discover Keywords from Japan app store! It’s now October and let’s see what the first week of October has for us in the App Store’s Discover keyword suggestions. In case you missed our Discover keywords last week, click here to read more about that. Now let’s hop in! Discover Section The Discover…

  • What Makes ASO Hard and How to Overcome It?

    What Makes ASO Hard and How to Overcome It?

    aix

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    Introduction In a world where mobile apps are the heartbeat of our daily lives, getting noticed amidst the face-paced digital landscape is a challenge. As app marketers, we understand the huge importance of App Store Optimization (ASO) in driving visibility and downloads. Yet, as we all know, ASO is not a one-size-fits-all endeavor. Two weeks…

  • Keyword Insights: Japan App Store Discover Suggestions This Week [Sep 2023: Week 4]

    Keyword Insights: Japan App Store Discover Suggestions This Week [Sep 2023: Week 4]

    Jamie Lou Borile

    ,

    Introduction Welcome back, fellow Japan market enthusiast! Today, we’re continuing our journey into Japan’s mobile market. We’ve got a little treat for you—another glimpse at the popular keywords on Apple’s App Store Discover panel this week. (See the past Discover article here) So, if you want to learn more about Japan’s market, keep reading! Discover…

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