app store optimization

  • How to Dominate the App Store with Strategic Keyword Selection for ASO

    How to Dominate the App Store with Strategic Keyword Selection for ASO

    Jamie Lou Borile

    Introduction Are you struggling to get your app noticed in the crowded marketplace of the App Store? Don’t worry, you’re not alone. With millions of apps competing for attention, it’s crucial to have a strong ASO (App Store Optimization) strategy in place to stand out from the crowd. And one of the most powerful tools…

  • Puzzle Games in Japan: Icon Trends

    Puzzle Games in Japan: Icon Trends

    Sea Seino

    ,

    Introduction Previously, we delved into the common trends in the promotion and advertising of puzzle games in Japan. This time, let’s take a look at the top ranking Japanese puzzle games creatives, starting with icons. According to recent research, a significant 92.6 percent of consumers prioritize visual factors when making purchasing decisions. This underscores the critical role…

  • Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]

    Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]

    Jamie Lou Borile

    ,

    Introduction The Japanese language indeed is one of the most difficult languages to dig deeper into. So if you want to know relevant Japanese keywords in the app store, you came to the right place. In this article, we will delve into the keywords that appeared in the Discover section on the Search page of…

  • App Store Screenshots: TikTok Japan VS Korea

    App Store Screenshots: TikTok Japan VS Korea

    Jamie Lou Borile

    ,

    Introduction Japan and Korea, neighboring countries with a perceived likeness, are often recognized for their shared traits. Despite their geographical proximity and cultural overlaps, both nations maintain distinct characteristics and preferences. Therefore, calls for a different marketing approach, especially in their creative preferences. In this article, we picked the globally popular entertainment app, TikTok on…

  • Japan Google Play Store’s Metadata Update: Title Character Limit

    Japan Google Play Store’s Metadata Update: Title Character Limit

    aixpost

    ,

    Introduction In the ever-evolving landscape of app optimization, even subtle changes can wield profound influence. The recent changes in the Japan Google Play Store’s metadata guidelines, reducing the permissible number of full-width characters, may appear minute, but it carries significant implications for App Store Optimization (ASO). In this article, we will decipher the recent metadata…

  • Dating Apps in Japan: Promotion/Ads Trends

    Dating Apps in Japan: Promotion/Ads Trends

    Sea Seino

    ,

    Introduction In the ever-evolving landscape of technology and relationships, Japan has emerged as a fascinating arena for the promotion of dating apps. In a society deeply rooted in tradition and cultural nuances, the adoption of digital tools to enhance romantic connections is a reflection of the changing dynamics in Japanese relationships. This article delves into…

  • Puzzle Games in Japan: Promotion/Ads Trends

    Puzzle Games in Japan: Promotion/Ads Trends

    Sea Seino

    ,

    Introduction The mobile gaming industry continues to thrive as one of the most lucrative sectors in the tech world. In 2022, the battle for user attention and engagement through advertising intensified, with mobile puzzle games emerging as the standout genre across the globe, from Japan and South Korea to the United States. What is it…

  • Play Store’s Promotional Content and Its Impact on ASO

    Play Store’s Promotional Content and Its Impact on ASO

    Jamie Lou Borile

    Introduction As the mobile and application market continues to grow, the major app stores, App Store and Play Store also have continued to evolve. One of the major improvements these stores made was to provide developers with an option to self-merchandise. For the App Store, it was released as an “in-app event” while the Play…

  • Understanding Play Store Custom Store Listings (CSL): Guidelines and ASO Benefits

    Understanding Play Store Custom Store Listings (CSL): Guidelines and ASO Benefits

    Jamie Lou Borile

    Introduction In the dynamic world of mobile apps, staying ahead of the competition and making your app stand out is crucial. Maximizing Play Store Custom Store Listings (CSL) is a great strategy that app developers can use to tailor their app’s store listing for specific user segments, optimize ad campaigns, and enhance their Play Store…

  • Maximizing App Store Custom Product Pages (CPP) for ASO Success

    Maximizing App Store Custom Product Pages (CPP) for ASO Success

    Jamie Lou Borile

    Introduction In the ever-evolving landscape of mobile app marketing, developers are constantly seeking new ways to stand out and reach their target audiences effectively. App Store Custom Product Pages (CPP) have emerged as a valuable tool in this endeavor. In this article, we will delve into the world of CPP, understand what it is, explore…

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