app store optimization
-
Unlocking the Top 10 Education Apps in Japan: Key Findings and Insights
Introduction The rise of educational apps has revolutionized the way people engage with learning materials, making education more accessible and interactive. In this article, we delve into a comparative analysis of the top 10 educational apps in Japan’s App Store and Play Store. By examining the keywords in their metadata, design patterns, promoted functions, and…
-
Exploring the Impact of WWDC 2023 Updates on App Store Optimization
Introduction The annual Worldwide Developers Conference (WWDC) is a highly anticipated event for tech enthusiasts and developers alike. In its latest edition, WWDC 2023 unveiled a range of exciting updates and features that have the potential to reshape the app landscape, as we have looked into in our previous article (see WWDC 2023 and Apple’s New…
-
What Koreans Searched For in 2022
Introduction The year 2022 has been another dynamic year when many countries decided to live with COVID-19 and started opening up the barricades. Yet Russia broke a war against Ukraine in February, and it is still ongoing. FIFA Worldcup was held in Qatar, and the myriad of new media content gained fame and entertained many…
-
Case Study: Tower Royale
Client’s KPI Strategy Services We Offered Results Before and After Tower Royale is an engaging and action-packed multiplayer tower defense game app that puts players’ strategic skills to the test. Client: Lightweight Project Period: August ~ November 2022
-
iOS 16 and How It Affects ASO
Introduction Every September, Apple announces and releases new products and software updates. On September 13, 2022, Apple rolled out iOS 16, and this software update has drawn as much attention as new products, such as iPhone 14 series and Apple Watches. This article then briefly discusses some interesting changes and how some changes may affect…
-
Google’s Helpful Content and Its Effect on ASO
Introduction Google has launched a new update on its search system, called “Helpful Content.” As Google is the world’s largest search portal that transfers 5.6 billion searches per day, so the newly-added search system tweak is something creators have to make a note of it and prepare for change. After the update is made, it passed about…
-
Breaking Grammar Rules in App Stores
Introduction The previous articles were about the Korean and Japanese languages and how their linguistic characteristics may affect how users search apps on app stores. Yet the articles were written for English-speaking audiences who are interested in launching their apps in either the Korean or Japanese app market. So this article attempts to aid Korean…
-
Ceaseless Growth through the Synergy of ASO and ADs
Introduction Point Income is an application, developed by Fivegate Inc., through which users can accumulate points when they purchase an item on their smartphones or sign-up for a service affiliated with Point Income, and they can use the points as though actual cash. The variety of channels where users can earn points has attracted many…
-
Case Study: Hellobot
Introduction Hellobot is a chatbot application, developed by Korea’s app provider, Thingsflow Inc. This chatbot provides various charming characters that tell users fortunes with Tarot cards, astrology, and past-life talk, while it can just be a go-to friend when having a bad day. The app’s characters and interesting fortunetelling seemed to have enough potential to…
-
Hangul and How It Affects App Search in Korea
Introduction The app market in South Korea has been growing fastly, and now it is the third largest app market in East Asia, following China and Japan. Statista has projected that the number of app downloads in Korea will reach 1.796 billion in 2022. It is a large number for the population of South Korea is only…
Recent Posts
- What Whiteout Survival Tells Us About UA Creative Strategy and Localization in JP & KR
- Japan & Korea Mobile Game Rankings in August 2026: What Top Free and Top Grossing Tell Us
- In Japan Mobile UA, You’re Not Buying Installs. You’re Buying Behavior.
- [JP – Trend App] Affirming Unpaid “Personal Work”. Why Did the Indie App “Neko Kintai” Go Viral?
- In Japan Mobile UA, Installs Might be a Trap
Tags
app store optimization aso ASO index case study creatives cro discover keywords Gen Z japan Japanese culture japanese game market Japanese Holiday japanese language japan gaming industry japan market Japan marketing japan mobile market japan trends keyword research keywords korea marketing strategy mobile game mobile growth mobile marketing news screenshots top apps trends Webinar
