app store optimization
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What Koreans Searched For in 2022
Introduction The year 2022 has been another dynamic year when many countries decided to live with COVID-19 and started opening up the barricades. Yet Russia broke a war against Ukraine in February, and it is still ongoing. FIFA Worldcup was held in Qatar, and the myriad of new media content gained fame and entertained many…
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Case Study: Tower Royale
Client’s KPI Strategy Services We Offered Results Before and After Tower Royale is an engaging and action-packed multiplayer tower defense game app that puts players’ strategic skills to the test. Client: Lightweight Project Period: August ~ November 2022
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iOS 16 and How It Affects ASO
Introduction Every September, Apple announces and releases new products and software updates. On September 13, 2022, Apple rolled out iOS 16, and this software update has drawn as much attention as new products, such as iPhone 14 series and Apple Watches. This article then briefly discusses some interesting changes and how some changes may affect…
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Google’s Helpful Content and Its Effect on ASO
Introduction Google has launched a new update on its search system, called “Helpful Content.” As Google is the world’s largest search portal that transfers 5.6 billion searches per day, so the newly-added search system tweak is something creators have to make a note of it and prepare for change. After the update is made, it passed about…
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Breaking Grammar Rules in App Stores
Introduction The previous articles were about the Korean and Japanese languages and how their linguistic characteristics may affect how users search apps on app stores. Yet the articles were written for English-speaking audiences who are interested in launching their apps in either the Korean or Japanese app market. So this article attempts to aid Korean…
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Ceaseless Growth through the Synergy of ASO and ADs
Introduction Point Income is an application, developed by Fivegate Inc., through which users can accumulate points when they purchase an item on their smartphones or sign-up for a service affiliated with Point Income, and they can use the points as though actual cash. The variety of channels where users can earn points has attracted many…
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Case Study: Hellobot
Introduction Hellobot is a chatbot application, developed by Korea’s app provider, Thingsflow Inc. This chatbot provides various charming characters that tell users fortunes with Tarot cards, astrology, and past-life talk, while it can just be a go-to friend when having a bad day. The app’s characters and interesting fortunetelling seemed to have enough potential to…
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Hangul and How It Affects App Search in Korea
Introduction The app market in South Korea has been growing fastly, and now it is the third largest app market in East Asia, following China and Japan. Statista has projected that the number of app downloads in Korea will reach 1.796 billion in 2022. It is a large number for the population of South Korea is only…
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Check Your ASO Score!
Introduction App Store Optimization(ASO) is an app marketing strategy that aims to increase an app’s search ranking and maximize its downloads. Applying ASO also brings more users as it is expected to increase organic downloads, so ASO has become a strategy that cannot be overlooked when it comes down to app marketing. This article will…
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Non-ASO Measures that Double the ASO Benefit
Introduction The algorithm of app stores is calculated by various factors, so it seems appropriate to implement ASO from diverse angles. While Meta Keyword Optimization is a must-to-take measure, other strategies may aid the raise the search ranking of the app. This article introduces the strategies that allow the app to obtain a wide range…
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