app store optimization
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Japan vs. Korea – App Store Product Page Comparison – ASO (Part 1)
Introduction While it is true both Japan and Korea are exotic to most western countries, Japan and Korea have various differences from each other. These two countries are geologically close, yet not close enough to make them one identical country. Rather, they have two distinct cultures of their own, so it is safe for any…
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Japan vs. Korea App Store Product Page Comparison – ASO (Part 2)
Introduction The previous article, Japan vs. Korea Part 1, discussed the differences between the screenshots in Korea and Japan. Even though it was the same app, screenshots on the Korean and Japanese Apple App Store had different characteristics and focal messages. This article now looks into the other metadata on the Korean and Japanese app stores to…
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What You Need to Know about Japan’s Mobile Market
Introduction Japan’s mobile market is a dynamic and innovative powerhouse, characterized by its mobile-first approach, app-centric behavior, and tech-savvy consumer base. The market reached approximately $103.6 billion revenue in 2022 according to Global Data. This highlights the immense potential for businesses to tap into this market and leverage the country’s tech-savvy population. In this article,…
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Case Study: LINE Games (Exos Heroes)
Client’s KPI Strategy Services We Offered Results Screenshot Optimization: Before and After Exos Heroes is an original RPG for smartphones that features beautiful graphics and a deep story with over 200 characters. Client: LINE Games: Exos Heroes Twitter: @exosheroes_jp Project Period: October 2021 ~ April 2022
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