app store optimization
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Case Study: Hellobot
Introduction Hellobot is a chatbot application, developed by Korea’s app provider, Thingsflow Inc. This chatbot provides various charming characters that tell users fortunes with Tarot cards, astrology, and past-life talk, while it can just be a go-to friend when having a bad day. The app’s characters and interesting fortunetelling seemed to have enough potential to…
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Hangul and How It Affects App Search in Korea
Introduction The app market in South Korea has been growing fastly, and now it is the third largest app market in East Asia, following China and Japan. Statista has projected that the number of app downloads in Korea will reach 1.796 billion in 2022. It is a large number for the population of South Korea is only…
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Check Your ASO Score!
Introduction App Store Optimization(ASO) is an app marketing strategy that aims to increase an app’s search ranking and maximize its downloads. Applying ASO also brings more users as it is expected to increase organic downloads, so ASO has become a strategy that cannot be overlooked when it comes down to app marketing. This article will…
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Non-ASO Measures that Double the ASO Benefit
Introduction The algorithm of app stores is calculated by various factors, so it seems appropriate to implement ASO from diverse angles. While Meta Keyword Optimization is a must-to-take measure, other strategies may aid the raise the search ranking of the app. This article introduces the strategies that allow the app to obtain a wide range…
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How to Enhance App Store Rating – ASO – Advanced Review & Rating Optimization
Introduction A previous article, “CRO Advanced: How to Convert Visitors to Users,” introduced a strategy that increases the number of downloads and discussed optimizing the creatives (e.g. screenshots, icons, preview video, etc.) will lead to the growth of CVR. Yet bad ratings and reviews can easily hinder the impression of the app, even though its…
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How to Convert Visitors to Active Users – ASO – Advanced Conversion Rate Optimization
Introduction Article, “MKO: Advanced: How to Select the Perfect Keywords for Your App,” had introduced Meta Keyword Optimization as a strategy that makes your app to rank at high in the search result so its visibility can rise in return. However, the increase of visibility and the number of visits would not bear meaningful fruits…
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How to Select Perfect Keywords for Your App – ASO – Meta Keyword Optimization
Introduction How do the users find your app? Ads might have brought some, or some might have heard about the good reputation of the app. Yet a search on app stores has brought the most users to the app. If this is so, it will be important for your app to rank high when searched…
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Japan vs. Korea – App Store Product Page Comparison – ASO (Part 1)
Introduction While it is true both Japan and Korea are exotic to most western countries, Japan and Korea have various differences from each other. These two countries are geologically close, yet not close enough to make them one identical country. Rather, they have two distinct cultures of their own, so it is safe for any…
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Japan vs. Korea App Store Product Page Comparison – ASO (Part 2)
Introduction The previous article, Japan vs. Korea Part 1, discussed the differences between the screenshots in Korea and Japan. Even though it was the same app, screenshots on the Korean and Japanese Apple App Store had different characteristics and focal messages. This article now looks into the other metadata on the Korean and Japanese app stores to…
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What You Need to Know about Japan’s Mobile Market
Introduction Japan’s mobile market is a dynamic and innovative powerhouse, characterized by its mobile-first approach, app-centric behavior, and tech-savvy consumer base. The market reached approximately $103.6 billion revenue in 2022 according to Global Data. This highlights the immense potential for businesses to tap into this market and leverage the country’s tech-savvy population. In this article,…
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