aso
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ASO Hacks: The Limits of Machine-Translation and How to Overcome Them
Introduction The advancement of machine translation and AI has greatly simplified the process of localizing apps for global markets. The…
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Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan:…
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Spatial Computing Revolution: Adapting ASO to Apple Vision Pro
Introduction With the lack of wow-worthy features in the latest iPhone 15, we get a hunch that Apple is exerting…
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Recap & Insights: “Health & Fitness Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – January 31, 2024 In an effort to make Japan marketing insights more accessible in English language, aix…
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Japan’s Top 20 Health & Fitness Apps: App Store VS Play Store
Introduction With the start of new year, the health and fitness app market is booming, with users increasingly turning to…
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How To Do Keyword Research For Your App in Japanese
Introduction In the vast digital landscape, mastering the art of keyword research is crucial for ensuring the visibility and success…
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Marketing Your App in Japan: Do’s and Don’ts
Introduction In 2022, Japan ranked as the third-highest country in terms of consumer spending, trailing only China and the United…
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ASO Audit Report: PayPal
Introduction The PayPal app currently holds the 20th rank in the Finance category on the App Store in Japan. An…
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How to Conduct Competitor Research for a Successful ASO
Introduction In the field of app stores, mastering App Store Optimization (ASO) requires a deep dive into understanding not just…
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Exploring Google’s Experimental Generative AI for Custom Store Listings (with Test Results!)
Introduction In a groundbreaking move, Google Play developers now have access to an experimental AI tool that promises to revolutionize…
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Recent Posts
- aix Nominated for Two Prestigious Categories in the App Growth Awards 2024
- From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
- Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
- Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
- A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
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