Trending in Japan

  • Valentines in Japan: Love Is In The App

    Valentines in Japan: Love Is In The App

    Introduction Valentine’s Day – a celebration of love that varies across cultures. While the rest of the world is accustomed to grand gestures and gift exchanges, Japan has its own distinctive way of celebrating this day of love. Let’s unravel the fascinating world of Valentines in Japan, where chocolates take center stage, and matchmaking apps…

  • TOP 20 Health & Fitness Apps on Android Play Store Japan

    TOP 20 Health & Fitness Apps on Android Play Store Japan

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    Introduction In today’s increasingly health-conscious world, the Health/Fitness app market is diverse, with many attractive apps for users interested in health management and fitness. We’ve previously explored the Top 20 free Health/Fitness apps for iOS App Store. In this article, we will continue to explore the Top 20 free Health/Fitness apps, but this time, in…

  • From Purchase to Play: Unveiling Japanese Gen Z Gaming Landscape

    From Purchase to Play: Unveiling Japanese Gen Z Gaming Landscape

    Introduction In the dynamic landscape of gaming, understanding the attitudes and preferences of different generations is crucial for both industry insiders and enthusiasts. A survey done by SHIBUYA109 lab. delving into the gaming habits of Japanese Generation Z has unearthed fascinating insights, shedding light on their preferences, spending habits, and the factors that drive their…

  • Exploring the Trend: Why Japanese People Juggle Multiple SNS Accounts

    Exploring the Trend: Why Japanese People Juggle Multiple SNS Accounts

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    Introduction In recent years, Japan has witnessed a surge in the trend of individuals maintaining multiple social media accounts, reshaping the dynamics of online interactions. This article aims to provide insights into this intriguing phenomenon, exploring key data, popular platforms, and the diverse purposes behind having multiple accounts. Understanding the Landscape: Data Insights According to…

  • “Edutainment”: Gen Z Males’ Top Gaming Picks in Japan

    “Edutainment”: Gen Z Males’ Top Gaming Picks in Japan

    Introduction SHIBUYA109 lab. has expanded its annual survey to delve into the gaming preferences of around 20-year-old men, presenting the inaugural “SHIBUYA109 lab. Men’s Trend Grand Prize 2023.” This article delves into the dynamic realm of gaming preferences among the Z-generation men, as unveiled by the recent SHIBUYA109 lab. Men’s Trend Grand Prize 2023 survey.…

  • 2024 Trend Predictions: Unveiling the Pulse of Japanese Gen Z

    2024 Trend Predictions: Unveiling the Pulse of Japanese Gen Z

    Introduction In a recent revelation by SHIBUYA109 lab., the anticipated trend predictions for 2024 have sparked curiosity among enthusiasts eager to understand the evolving tastes of Japanese Gen Z. This article delves into the results of SHIBUYA109 lab. Trend Predictions 2024 on Product and Experience Category, breaking down the findings into three distinct trend perspectives.…

  • All You Need To Know About “Coming of Age Day” in Japan

    All You Need To Know About “Coming of Age Day” in Japan

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    Intro Imagine streets filled with vibrant colors and smiles, as young adults all over Japan get ready to mark a significant milestone in their lives. “成人の日” Seijin-no-hi, A Coming of Age Day is a national holiday in Japan, celebrated on the second Monday of January. It’s when 20-year-olds step into a new chapter as recognized…

  • The Yen Effect: The Rise of Inbound Marketing Amidst a Weaker JPY

    The Yen Effect: The Rise of Inbound Marketing Amidst a Weaker JPY

    Introduction Japan’s allure has heightened with the yen’s depreciation, making it a magnet for international visitors. The country has not only rebounded to pre-pandemic visitor levels but is also witnessing a surge in inbound marketing efforts. As part of our 5 essential keywords that forecasts Japan marketing in 2024, this article delves into another keyword…

  • Japanese Gen Z’s Preference: Closed Blackbox Social Network

    Japanese Gen Z’s Preference: Closed Blackbox Social Network

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    Introduction Welcome to the dynamic landscape of Gen Z in Japan, where the pulse of social networking beats in a closed, almost ‘black box’ fashion. In this article, we will unravel the rise and fall of the popular app ‘Zenly,’ operated by Snap Inc., and explore the evolving preferences of Gen Z in the digital…

  • TOP 20 Health & Fitness Apps in iOS App Store Japan

    TOP 20 Health & Fitness Apps in iOS App Store Japan

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    Introduction In today’s increasingly health-conscious world, the healthcare/fitness app market is diverse, with many apps appealing to users interested in health management and fitness. In this article, we subdivide the free Top 20 Health/Fitness apps on the Japanese App Store into the categories of diet, fitness, self-management, and women’s apps, focusing on keywords and creative…