Trending in Japan
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Why Japanese Gen Z is Obsessed with This Restaurant’s Unique TikTok Trend
Discover how a unique restaurant in Japan sparked a viral TikTok trend among Gen Z with creative bird’s-eye-view meal videos. Learn about the trend’s origins, its appeal, and what it reveals about Japanese social media behavior.
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Trending Keywords and Creatives on the Top Ranking Rhythm Games in Japan App Store
Introduction Japan is a difficult country to localize into, especially when you don’t have any idea how the language works. We’re now living in a world where AI is becoming a norm, however, machine-translation still has its limitations. And in ASO, using only machine translation for Japan store listings can make or break your brand.…
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Mother’s Day in Japan: Celebration, Trends, and Creative Insights
Introduction Mother’s Day in Japan, locally known as 母の日 “Haha no Hi,” is a heartfelt celebration held annually on the second Sunday of May. This day mirrors the global tradition of honoring motherhood with gestures of love and appreciation. This article aims to explore how the Japanese celebrate Mother’s Day, highlight current trends, and delve…
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Exploring Top Schedule Management Apps on the Japanese App Store
Introduction To gain trend insights on the Japanese App Store, my team records keywords that appear on the Discover section of Search tab in App Store each day. This section can be a really good source of keyword insights, especially on a language that is foreign to you. In this article, I’m taking the insights…
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Is Google Really The Most Efficient Advertisement Media in Japan?
Introduction Google, a global titan in search engines, also commands a significant presence in Japan’s digital advertising market. This raises an important question: is Google’s advertising efficiency superior to that of local Japanese ad media? This article explores the market share and effectiveness of various digital advertising platforms in Japan, providing insight into the strategic…
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Understanding Golden Week in Japan: Business and Ad Design Creatives
Introduction Golden Week in Japan is a collection of four national holidays within seven days. It is one of the busiest holiday seasons in Japan, both for local and international tourism. The week typically falls between the end of April and the beginning of May, encompassing Showa Day, Constitution Memorial Day, Greenery Day, and Children’s…
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Sakura Sells: Why Cherry Blossom Advertising Works for the Japanese Market
Introduction In the heart of Japan, cherry blossoms are not just a seasonal spectacle; they carry profound significance intertwined with the lives of its people. In this article, we’ll delve into the profound meaning cherry blossoms hold in Japanese culture and why incorporating them into advertising can be remarkably effective. Exploring the Symbolism: What Does…
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I’m An “Uncle” If I Use This Punctuation Mark?: Decoding the Evolution of Punctuations in Japan
Introduction The world of digital communication is witnessing a fascinating transformation in the way punctuation marks are perceived in Japan. This article delves into the intriguing world of punctuation and emojis, uncovering how the younger generation’s perception differs from their older counterparts. Let’s explore the significance of full stops, white hearts, red exclamation marks, and…
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How Japanese People Celebrate Valentine’s Day
Introduction Valentine’s Day, the day of expressing love to that one special person, takes a distinctive turn in Japan. Unlike the Western tradition, where both men and women engage in gift exchanges, Japan’s Valentine’s Day follows a unique set of customs and traditions. In this article, we delve into the intriguing ways Japanese people celebrate…
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How Japanese People Navigate the Maze of Love in a Culture of Constraints
Introduction In a country rich with cultural traditions and societal expectations, finding love in Japan has its unique challenges. The reserved nature of Japanese culture often makes it difficult for individuals to meet new people organically. Let’s delve into the intricacies of Japanese dating culture and explore the evolving landscape shaped by modern technology. Traditional…
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