Trending in Japan
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The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.
As we transition from the Experience Maximization of 2025 to the Frictionless Reality of 2026, the Japanese market is undergoing a seismic shift. For digital marketers and app developers, the landscape is no longer just about capturing attention—it’s about canceling effort. Below is an insightful analysis of the 2026 trends predicted by Nikkei Trendy, recreated…
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“Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
When a film about kabuki, a 400-year-old Japanese art form, surpasses ¥16.2 billion (USD $110 million) in box office revenue, it’s clear that something deeper than entertainment is at play. “Kokuhō (National Treasure)”, released earlier this year, is not just a cinematic success — it’s a case study in how authentic cultural storytelling, emotional relevance,…
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Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss
Tokyo Game Show (TGS) has long been more than just a consumer event—it is Asia’s premier stage where the global games industry comes together. The 2025 TGS, held September 25–28 at Makuhari Messe, marked a turning point. With over 1,100 exhibitors across 4,100+ booths, and more than half of them international, this year’s TGS sent…
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Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts
Fujifilm’s Instax Mini 12 instant camera carries on a legacy of on-the-spot photo fun. By March 2025, the Instax series – known as “Cheki” in Japan – surpassed 100 million units sold worldwide, a milestone few would have predicted in today’s smartphone era. Cheki: A Japanese Cultural Phenomenon In Japan, the Instax instant camera isn’t…
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The Evolution of Time-Saving Trends in Japan: An App Marketer’s Perspective
タイパ(Taipa: Time Performance) Japan’s relationship with time has long been characterized by precision, discipline, and a deep respect for process. Traditionally, Japanese society valued thoroughness over speed, with decision-making and daily routines reflecting a preference for careful deliberation rather than haste & speed. However, in recent years, a significant transformation has taken place, especially among younger…
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Why Micro-Influencers Are Driving Brand Success in Japan
Discover why micro-influencers are driving brand success in Japan. Learn how their high engagement, trust, and niche targeting make them a powerful marketing tool.
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The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game
Unlock the secrets of influencer marketing in Japan and Korea with aix Inc.’s Never Snooze. Learn how macro, micro, and nano influencers shape brand engagement, and discover the best strategies to build trust, create viral buzz, and maximize social media impact in these unique markets.
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State of the Mobile Game Market in Japan (2023-2024)
Explore Japan’s mobile game market in 2023, its recovery, growth trends, and changing consumer preferences in the evolving global landscape.
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Unveiling the Future of Gaming: Highlights and Insights from TGS 2024
The Tokyo Game Show (TGS) 2024, held from September 26 to 29 at Makuhari Messe in Chiba Prefecture, Japan, was a landmark event in the gaming industry globally. As one of the world’s largest video game expos, TGS 2024 attracted a record-breaking 274,739 visitors, marking a 12.9% increase from the previous year as of nikkei…
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Tokyo Game Talk: An Evening of Insights and Networking
Tokyo Game Talk 2024, hosted by AIX and Apptica, brought together industry leaders to explore the Japanese game market. Discover key insights shared during this exclusive event in Shibuya.
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