Growth Insight

  • Matching Apps in Japan: Icon Trends

    Matching Apps in Japan: Icon Trends

    , ,

    In our previous discussions, we delved into the dynamic world of dating and matching apps in Japan, unraveling the threads of promotion, ads, and keyword trends. Today, we embark on a visual journey, exploring the subtle nuances encapsulated in the icons of these apps. While icons might seem like mere graphical representations, they are, in…

  • 8 Things You Need to Do to Rank Your App Higher

    8 Things You Need to Do to Rank Your App Higher

    ,

    Introduction In the fiercely competitive world of mobile apps, achieving a higher rank in the App Store can make all the difference in reaching your target audience. App Store Optimization (ASO) is the key to enhancing your app’s visibility and attracting more downloads. In this article, we’ll explore eight crucial steps to help you climb…

  • How Does Japan’s New Year Compare to Global Celebrations?

    How Does Japan’s New Year Compare to Global Celebrations?

    ,

    As the world bids farewell to one year and eagerly anticipates the arrival of the next, the cultural tapestry of New Year celebrations unfolds in diverse ways across the globe. In the heart of this cultural mosaic lies Japan, a country deeply rooted in tradition and rich in customs. In this article, we delve into…

  • Dating Apps in Japan: Keyword Trends

    Dating Apps in Japan: Keyword Trends

    ,

    Introduction With the festive season approaching, Christmas stands as a unique time in Japan, known for its association with dating and romance. If you’re read our article about Christmas in Japan, you’d know that Christmas in Japan is a season for dating! Today, our focus turns to the realm of dating apps in Japan. Previously, we discussed…

  • The Unique Traditions of Christmas in Japan

    The Unique Traditions of Christmas in Japan

    ,

    Introduction While Christmas is not recognized as a national holiday, since only about 1 percent of the entire population identifies as Christian, it is a festivity that is highly celebrated. Despite its origins as a Christian holiday, Christmas is widely observed as a secular celebration in Japan and is embraced across various cultural and religious…

  • Puzzle Games in Japan: Screenshot Trends

    Puzzle Games in Japan: Screenshot Trends

    ,

    Introduction In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual representation of a game goes beyond just its icon. In this article, we will focus on the trends observed in the screenshots of puzzle games available on the Japanese App Store. These snapshots are vital…

  • Privacy Push: Meta Faces EU Ban on Targeted Advertising

    Privacy Push: Meta Faces EU Ban on Targeted Advertising

    Introduction Just as Apple announced its plans to require “Privacy Manifests” to more proactively monitor and enforce their long-held policy that prohibits fingerprinting last summer, and Google planning to prevent fingerprinting in 2024 with the SDK Runtime component of Android Privacy Sandbox, Meta is now taking actions as well on its handling of user data…

  • Kinro Kansha no Hi: The Japanese Thanksgiving

    Kinro Kansha no Hi: The Japanese Thanksgiving

    ,

    Introduction Known as ‘勤労感謝の日’ (Kinrō Kansha no Hi), Thanksgiving in Japan stands as a recognized national holiday. The focus of this day centers around worker appreciation, highlighting the exchange of gifts such as letters and cards as expressions of gratitude for their dedicated efforts and hard work. Distinguishing itself from the US Thanksgiving celebrated on…

  • Puzzle Games in Japan: Icon Trends

    Puzzle Games in Japan: Icon Trends

    ,

    Introduction Previously, we delved into the common trends in the promotion and advertising of puzzle games in Japan. This time, let’s take a look at the top ranking Japanese puzzle games creatives, starting with icons. According to recent research, a significant 92.6 percent of consumers prioritize visual factors when making purchasing decisions. This underscores the critical role…

  • Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]

    Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]

    ,

    Introduction The Japanese language indeed is one of the most difficult languages to dig deeper into. So if you want to know relevant Japanese keywords in the app store, you came to the right place. In this article, we will delve into the keywords that appeared in the Discover section on the Search page of…