Growth Insight
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What Makes ASO Hard and How to Overcome It?
Introduction In a world where mobile apps are the heartbeat of our daily lives, getting noticed amidst the face-paced digital landscape is a challenge. As app marketers, we understand the huge importance of App Store Optimization (ASO) in driving visibility and downloads. Yet, as we all know, ASO is not a one-size-fits-all endeavor. Two weeks…
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Discovering the Trends of the Japanese Game Market from TGS 2023
Introduction Tokyo Game Show 2023 (TGS 2023) was held from September 21st to 24th in Chiba, Japan. As if the event is proving that the event still has a huge influence in the industry, TGS 2023 has invited 700+ exhibitors from 44 different countries who introduced 2,200+ titles spread out in 2,682 booths. Compared to…
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![Keyword Insights: Japan App Store Discover Suggestions This Week [Sep 2023: Week 4]](https://i0.wp.com/aixpost.com/wp-content/uploads/2023/09/aso-index-insight-design-template-1-2-1.png?resize=400%2C266&ssl=1)
Keyword Insights: Japan App Store Discover Suggestions This Week [Sep 2023: Week 4]
Introduction Welcome back, fellow Japan market enthusiast! Today, we’re continuing our journey into Japan’s mobile market. We’ve got a little treat for you—another glimpse at the popular keywords on Apple’s App Store Discover panel this week. (See the past Discover article here) So, if you want to learn more about Japan’s market, keep reading! Discover…
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Analysis in the General App Trends among Generation Alpha
Generation Alpha, born between 2010 and 2024 (McCrindle), is rapidly evolving along with ongoing technological development. This also indicates that Generation Alpha is no longer a subject of disinterest; in fact, individuals who belong to this generation are part of the most crucial consumers that marketers must analyze for new app marketing trends and strategies.…
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![The Weekly Discover Keywords of App Store in Japan [Sep 2023: Week 2]](https://i0.wp.com/aixpost.com/wp-content/uploads/2023/09/aso-index-insight-design-template-4-1.png?resize=400%2C266&ssl=1)
The Weekly Discover Keywords of App Store in Japan [Sep 2023: Week 2]
Introduction As a global marketer, it is no secret that the Japanese market is one of the most challenging markets to break into. This is due to the language barrier, unique cultural backgrounds, and Japan’s strong loyalty to domestic products. Read more about what you need to know about Japan’s mobile market in our previous…
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iOS 17 New Features and ASO Notes
Introduction It’s September again! To most people in Japan, it signifies the start of autumn and the time to eat “Yakiimo” or Japanese sweet potato… But for tech-enthusiasts, specifically Apple fans, it can only mean one thing: New Products.We’ve talked about the new iPhone 15 series in our previous article. Today, we’ll talk about another thing…
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The Release of iPhone 15 Series
Introduction Apple just released its newest products – the iPhone 15 series, Apple Watch models and Airpods Pro 2 earbuds – and the anticipation among tech enthusiasts couldn’t be higher. Was the wait worth it? Let’s take a look at the line of products Apple has revealed this year and the new features worth note-taking……
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Why ARPU in Japan Surpasses Other Countries
Introduction In the world of mobile apps and gaming, one metric stands out when it comes to financial success: Average Revenue Per User (ARPU). While ARPU can vary greatly across different regions, one country that consistently outshines the rest is Japan. Japanese users demonstrate a remarkable willingness to pay more for in-app purchases and mobile…
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Maximizing Marketing Opportunities: Discovering Strategies and Opportunities on LINE
Introduction Welcome to the world of LINE, a popular messaging platform with a vast user base and immense marketing potential. As businesses strive to connect with their target audience in a digital landscape, leveraging the power of LINE has become a crucial aspect of successful marketing campaigns. In this article, we will explore the various…
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Exploring the Common Promotions and Events in Shopping Apps in Japan: An In-Depth Research
Introduction In the ever-evolving world of e-commerce and mobile shopping, it is crucial for shopping apps to stay competitive and attract users. One of the strategies employed by these apps is offering exciting promotions and events to engage and retain their user base. In this article, we delve into a comprehensive research study to uncover…
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