Growth Insight
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Puzzle Games in Japan: Screenshot Trends
Introduction In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual representation of a game goes beyond just its icon. In this article, we will focus on the trends observed in the screenshots of puzzle games available on the Japanese App Store. These snapshots are vital…
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Privacy Push: Meta Faces EU Ban on Targeted Advertising
Introduction Just as Apple announced its plans to require “Privacy Manifests” to more proactively monitor and enforce their long-held policy that prohibits fingerprinting last summer, and Google planning to prevent fingerprinting in 2024 with the SDK Runtime component of Android Privacy Sandbox, Meta is now taking actions as well on its handling of user data…
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Kinro Kansha no Hi: The Japanese Thanksgiving
Introduction Known as ‘勤労感謝の日’ (Kinrō Kansha no Hi), Thanksgiving in Japan stands as a recognized national holiday. The focus of this day centers around worker appreciation, highlighting the exchange of gifts such as letters and cards as expressions of gratitude for their dedicated efforts and hard work. Distinguishing itself from the US Thanksgiving celebrated on…
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Puzzle Games in Japan: Icon Trends
Introduction Previously, we delved into the common trends in the promotion and advertising of puzzle games in Japan. This time, let’s take a look at the top ranking Japanese puzzle games creatives, starting with icons. According to recent research, a significant 92.6 percent of consumers prioritize visual factors when making purchasing decisions. This underscores the critical role…
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![Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]](https://i0.wp.com/aixpost.com/wp-content/uploads/2023/10/aso-index-insight-design-template-35.png?resize=400%2C266&ssl=1)
Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]
Introduction The Japanese language indeed is one of the most difficult languages to dig deeper into. So if you want to know relevant Japanese keywords in the app store, you came to the right place. In this article, we will delve into the keywords that appeared in the Discover section on the Search page of…
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App Store Screenshots: TikTok Japan VS Korea
Introduction Japan and Korea, neighboring countries with a perceived likeness, are often recognized for their shared traits. Despite their geographical proximity and cultural overlaps, both nations maintain distinct characteristics and preferences. Therefore, calls for a different marketing approach, especially in their creative preferences. In this article, we picked the globally popular entertainment app, TikTok on…
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ASO Audit Report: IKEA
Introduction The IKEA app, currently positioned as the 35th ranked app (at the time of writing) in the Shopping Category within the App Store Japan, demonstrates a fairly good performance in App Store Optimization (ASO), as indicated by its ASO Score of 202/300. However, this score reflects a lot of opportunity for improvement and further…
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Dating Apps in Japan: Promotion/Ads Trends
Introduction In the ever-evolving landscape of technology and relationships, Japan has emerged as a fascinating arena for the promotion of dating apps. In a society deeply rooted in tradition and cultural nuances, the adoption of digital tools to enhance romantic connections is a reflection of the changing dynamics in Japanese relationships. This article delves into…
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Puzzle Games in Japan: Promotion/Ads Trends
Introduction The mobile gaming industry continues to thrive as one of the most lucrative sectors in the tech world. In 2022, the battle for user attention and engagement through advertising intensified, with mobile puzzle games emerging as the standout genre across the globe, from Japan and South Korea to the United States. What is it…
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![Weekly Discover Keywords: App Store Japan [Oct 2023: Week 1]](https://i0.wp.com/aixpost.com/wp-content/uploads/2023/10/aso-index-insight-design-template-10.png?resize=400%2C266&ssl=1)
Weekly Discover Keywords: App Store Japan [Oct 2023: Week 1]
Introduction Another week, another Discover Keywords from Japan app store! It’s now October and let’s see what the first week of October has for us in the App Store’s Discover keyword suggestions. In case you missed our Discover keywords last week, click here to read more about that. Now let’s hop in! Discover Section The Discover…
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