Growth Insight
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App Store Screenshots: TikTok Japan VS Korea
Introduction Japan and Korea, neighboring countries with a perceived likeness, are often recognized for their shared traits. Despite their geographical proximity and cultural overlaps, both nations maintain distinct characteristics and preferences. Therefore, calls for a different marketing approach, especially in their creative preferences. In this article, we picked the globally popular entertainment app, TikTok on…
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ASO Audit Report: IKEA
Introduction The IKEA app, currently positioned as the 35th ranked app (at the time of writing) in the Shopping Category within the App Store Japan, demonstrates a fairly good performance in App Store Optimization (ASO), as indicated by its ASO Score of 202/300. However, this score reflects a lot of opportunity for improvement and further…
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Dating Apps in Japan: Promotion/Ads Trends
Introduction In the ever-evolving landscape of technology and relationships, Japan has emerged as a fascinating arena for the promotion of dating apps. In a society deeply rooted in tradition and cultural nuances, the adoption of digital tools to enhance romantic connections is a reflection of the changing dynamics in Japanese relationships. This article delves into…
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Puzzle Games in Japan: Promotion/Ads Trends
Introduction The mobile gaming industry continues to thrive as one of the most lucrative sectors in the tech world. In 2022, the battle for user attention and engagement through advertising intensified, with mobile puzzle games emerging as the standout genre across the globe, from Japan and South Korea to the United States. What is it…
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![Weekly Discover Keywords: App Store Japan [Oct 2023: Week 1]](https://i0.wp.com/aixpost.com/wp-content/uploads/2023/10/aso-index-insight-design-template-10.png?resize=400%2C266&ssl=1)
Weekly Discover Keywords: App Store Japan [Oct 2023: Week 1]
Introduction Another week, another Discover Keywords from Japan app store! It’s now October and let’s see what the first week of October has for us in the App Store’s Discover keyword suggestions. In case you missed our Discover keywords last week, click here to read more about that. Now let’s hop in! Discover Section The Discover…
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What Makes ASO Hard and How to Overcome It?
Introduction In a world where mobile apps are the heartbeat of our daily lives, getting noticed amidst the face-paced digital landscape is a challenge. As app marketers, we understand the huge importance of App Store Optimization (ASO) in driving visibility and downloads. Yet, as we all know, ASO is not a one-size-fits-all endeavor. Two weeks…
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Discovering the Trends of the Japanese Game Market from TGS 2023
Introduction Tokyo Game Show 2023 (TGS 2023) was held from September 21st to 24th in Chiba, Japan. As if the event is proving that the event still has a huge influence in the industry, TGS 2023 has invited 700+ exhibitors from 44 different countries who introduced 2,200+ titles spread out in 2,682 booths. Compared to…
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![Keyword Insights: Japan App Store Discover Suggestions This Week [Sep 2023: Week 4]](https://i0.wp.com/aixpost.com/wp-content/uploads/2023/09/aso-index-insight-design-template-1-2-1.png?resize=400%2C266&ssl=1)
Keyword Insights: Japan App Store Discover Suggestions This Week [Sep 2023: Week 4]
Introduction Welcome back, fellow Japan market enthusiast! Today, we’re continuing our journey into Japan’s mobile market. We’ve got a little treat for you—another glimpse at the popular keywords on Apple’s App Store Discover panel this week. (See the past Discover article here) So, if you want to learn more about Japan’s market, keep reading! Discover…
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Analysis in the General App Trends among Generation Alpha
Generation Alpha, born between 2010 and 2024 (McCrindle), is rapidly evolving along with ongoing technological development. This also indicates that Generation Alpha is no longer a subject of disinterest; in fact, individuals who belong to this generation are part of the most crucial consumers that marketers must analyze for new app marketing trends and strategies.…
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![The Weekly Discover Keywords of App Store in Japan [Sep 2023: Week 2]](https://i0.wp.com/aixpost.com/wp-content/uploads/2023/09/aso-index-insight-design-template-4-1.png?resize=400%2C266&ssl=1)
The Weekly Discover Keywords of App Store in Japan [Sep 2023: Week 2]
Introduction As a global marketer, it is no secret that the Japanese market is one of the most challenging markets to break into. This is due to the language barrier, unique cultural backgrounds, and Japan’s strong loyalty to domestic products. Read more about what you need to know about Japan’s mobile market in our previous…
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