Growth Insight
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Embracing Changes: The Era of Loyal Users in 2024
Introduction In our recent webinar, we projected a transformative 2024, marked by embracing changes and adapting strategies due to privacy restrictions. Among the defining keywords for the year, “Loyal Users” stands out as a crucial focus. Acquiring new users is becoming increasingly challenging, especially with the tightening of privacy restrictions. It is estimated to be…
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2024 Japan Marketing Forecasting
Introduction Over the past weeks, we’ve delved into the pivotal keywords that encapsulated the marketing landscape in Japan for the year 2023. As we transition into 2024, it’s crucial to anticipate and understand the emerging trends and challenges that will shape the marketing paradigm in the coming year. Changes in Marketing Landscape (2023) Reflecting on…
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Full Immersion Experiences in Japan: Unveiling 2023’s Top Trends
Introduction In our past articles, we’ve delved into various aspects of Japan’s dynamic marketing landscape, exploring trends that captivated audiences worldwide through these keywords: AI, SNS Regulation, VTuber, Y2K, and Short-Form Videos. Today, we embark on the final leg of our journey with the 6th aix picked keyword, concluding our exploration of Japan’s 2023 marketing trends, “Full Immersion…
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Short-Form Videos Redefine Marketing Strategies in Japan in 2023
Introduction As we bid farewell to 2023, we’d like to share aix’s recent webinar unveiled the top keywords that left an indelible mark on Japan’s marketing landscape. In our previous articles, we delved into four significant picks – AI, SNS Regulation, VTuber, Y2K – and today, our focus turns to the fifth, “short-form videos”. If you missed the webinar,…
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Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing
Introduction As we bid farewell to 2023, aix’s webinar highlighted six “Pick Keywords” that significantly influenced Japan this year. In our previous articles, we delved into three of these keywords – AI, SNS Regulation, VTuber – and today, we’re excited to explore the fourth term that played a pivotal role in shaping Japan’s marketing landscape…
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The Rise of Vtubers in Japan in 2023: A Marketing Phenomenon
Introduction As we reflect on the defining keywords that have shaped Japan’s marketing landscape in 2023, “V-Tuber” emerges as a potent force. In our recent webinar, aix delved into the impactful trends that have molded Japan’s business world this year, from the influence of AI to the regulatory shifts in social media networks. In this…
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Beyond 2023: The Future of Marketing with Japan’s SNS Regulations
Introduction As we bid farewell to 2023, we continue our exploration of the six pivotal keywords that shaped Japan this year. Following our discussion on “AI” in our previous article, today’s focus is on the second 2023 Picked Keyword: “SNS Regulations.” This article delves into the recent legal developments in Japan, where stealth marketing on…
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Future Forward: AI Trends that Defined Japan in 2023
Introduction In a recent webinar hosted by aix, we unveiled the “Pick Keywords” that defined Japan in 2023, and at the forefront of this linguistic tapestry was the ubiquitous term “AI.” As we reflect on the year that was, it’s evident that artificial intelligence has not only transformed industries globally but has also become an…
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Recap and Insights: “Forecasting 2024 Marketing Streams in Japan” Webinar by aix Inc.
Tokyo, Japan – December 19, 2023 In an insightful hour-long webinar, aix Inc. explored the landscape of Japanese marketing, recapped the trends of 2023, and provided a forecast for the upcoming year. Titled “Forecasting 2024 Marketing Streams in Japan,” the event gathered marketers, enthusiasts, and industry professionals from around the globe. About aix Inc. Big…
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(AGS Article) The Intersection of Culture and Design: A Comparative of Japanese and Western Apps
Introduction In the rapidly evolving world of mobile applications, Japan’s mobile app market, notable for its size and unique culture, presents challenges for marketers. As the third-largest spender globally on in-app purchases, set to exceed $17.7 billion by 2023, its appeal is undeniable. Yet succeeding in Japan requires more than just technical prowess. My work…
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