Growth Insight
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All You Need To Know About “Coming of Age Day” in Japan
Intro Imagine streets filled with vibrant colors and smiles, as young adults all over Japan get ready to mark a significant milestone in their lives. “成人の日” Seijin-no-hi, A Coming of Age Day is a national holiday in Japan, celebrated on the second Monday of January. It’s when 20-year-olds step into a new chapter as recognized…
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Japanese Gen Z’s Preference: Closed Blackbox Social Network
Introduction Welcome to the dynamic landscape of Gen Z in Japan, where the pulse of social networking beats in a closed, almost ‘black box’ fashion. In this article, we will unravel the rise and fall of the popular app ‘Zenly,’ operated by Snap Inc., and explore the evolving preferences of Gen Z in the digital…
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Marketing Mix Model (MMM): A Possible Workaround Against Enhanced Privacy Protection
Intro The application marketing industry is about to encounter a huge change with the scheduled updates of privacy protection. Apple is going to launch the Privacy Manifest, and Google announced that it will gradually apply its privacy sandbox throughout 2024. These updates will greatly affect the currently popular marketing prediction models and performance measurement methods,…
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Embracing Changes: The Era of Loyal Users in 2024
Introduction In our recent webinar, we projected a transformative 2024, marked by embracing changes and adapting strategies due to privacy restrictions. Among the defining keywords for the year, “Loyal Users” stands out as a crucial focus. Acquiring new users is becoming increasingly challenging, especially with the tightening of privacy restrictions. It is estimated to be…
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2024 Japan Marketing Forecasting
Introduction Over the past weeks, we’ve delved into the pivotal keywords that encapsulated the marketing landscape in Japan for the year 2023. As we transition into 2024, it’s crucial to anticipate and understand the emerging trends and challenges that will shape the marketing paradigm in the coming year. Changes in Marketing Landscape (2023) Reflecting on…
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Full Immersion Experiences in Japan: Unveiling 2023’s Top Trends
Introduction In our past articles, we’ve delved into various aspects of Japan’s dynamic marketing landscape, exploring trends that captivated audiences worldwide through these keywords: AI, SNS Regulation, VTuber, Y2K, and Short-Form Videos. Today, we embark on the final leg of our journey with the 6th aix picked keyword, concluding our exploration of Japan’s 2023 marketing trends, “Full Immersion…
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Short-Form Videos Redefine Marketing Strategies in Japan in 2023
Introduction As we bid farewell to 2023, we’d like to share aix’s recent webinar unveiled the top keywords that left an indelible mark on Japan’s marketing landscape. In our previous articles, we delved into four significant picks – AI, SNS Regulation, VTuber, Y2K – and today, our focus turns to the fifth, “short-form videos”. If you missed the webinar,…
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Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing
Introduction As we bid farewell to 2023, aix’s webinar highlighted six “Pick Keywords” that significantly influenced Japan this year. In our previous articles, we delved into three of these keywords – AI, SNS Regulation, VTuber – and today, we’re excited to explore the fourth term that played a pivotal role in shaping Japan’s marketing landscape…
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The Rise of Vtubers in Japan in 2023: A Marketing Phenomenon
Introduction As we reflect on the defining keywords that have shaped Japan’s marketing landscape in 2023, “V-Tuber” emerges as a potent force. In our recent webinar, aix delved into the impactful trends that have molded Japan’s business world this year, from the influence of AI to the regulatory shifts in social media networks. In this…
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Beyond 2023: The Future of Marketing with Japan’s SNS Regulations
Introduction As we bid farewell to 2023, we continue our exploration of the six pivotal keywords that shaped Japan this year. Following our discussion on “AI” in our previous article, today’s focus is on the second 2023 Picked Keyword: “SNS Regulations.” This article delves into the recent legal developments in Japan, where stealth marketing on…
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