Growth Insight
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Unlocking the Debate: Government’s Push for App Store Competition in Japan
Introduction In a groundbreaking move on June 16, the Digital Market Competition Headquarters of the Japanese government unveiled the “Competition…
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Exploring the Trend: Why Japanese People Juggle Multiple SNS Accounts
Introduction In recent years, Japan has witnessed a surge in the trend of individuals maintaining multiple social media accounts, reshaping…
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All You Need To Know About “Coming of Age Day” in Japan
Intro Imagine streets filled with vibrant colors and smiles, as young adults all over Japan get ready to mark a…
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Japanese Gen Z’s Preference: Closed Blackbox Social Network
Introduction Welcome to the dynamic landscape of Gen Z in Japan, where the pulse of social networking beats in a…
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Marketing Mix Model (MMM): A Possible Workaround Against Enhanced Privacy Protection
Intro The application marketing industry is about to encounter a huge change with the scheduled updates of privacy protection. Apple…
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Embracing Changes: The Era of Loyal Users in 2024
Introduction In our recent webinar, we projected a transformative 2024, marked by embracing changes and adapting strategies due to privacy…
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2024 Japan Marketing Forecasting
Introduction Over the past weeks, we’ve delved into the pivotal keywords that encapsulated the marketing landscape in Japan for the…
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Full Immersion Experiences in Japan: Unveiling 2023’s Top Trends
Introduction In our past articles, we’ve delved into various aspects of Japan’s dynamic marketing landscape, exploring trends that captivated audiences…
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Short-Form Videos Redefine Marketing Strategies in Japan in 2023
Introduction As we bid farewell to 2023, we’d like to share aix’s recent webinar unveiled the top keywords that left…
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Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing
Introduction As we bid farewell to 2023, aix’s webinar highlighted six “Pick Keywords” that significantly influenced Japan this year. In…
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